First, commodities
It is estimated that most people buy jadeite at the jewelry counter in big shopping malls, because there will be no fakes when buying in big shopping malls. If there is something wrong with the official invoice, they can return it. There is no doubt that the price of buying jade in big shopping malls is often surprisingly high. Some people scold the boss for being too black-hearted and making money too hard. Actually, it is not. Look at the price composition of the shopping mall and you will know why it is so expensive.
1, shopping mall pumping point
Selling goods in shopping malls or shopping malls is to be drawn. Generally speaking, the price of shopping malls is 20 to 30 points, that is, 20% to 30%. Focus on price, not profit. ?
2. Discount fee
The selling price is not necessarily the final transaction price. Merchants usually mark the price to about 10 times of the purchase price, so that they can get a discount and leave room for activities. You can bargain, depending on your bargaining level, don't give you a discount just because you think it's cheap. Secondly, businesses will increase discounts on holidays, so if the price is raised, there will be more room for discounts.
3. Agency fee
There are many brands represented by jewelry counters in shopping malls. This kind of brand counter needs to pay the agency fee to the brand and must purchase goods from the brand. The extra channel cost is naturally higher, and the brand agency fee is also a big cost.
4. Labor costs
Including employee wages and benefits, training costs, all need to be borne by the owners themselves.
5, water and electricity costs
Generally speaking, shopping malls will provide basic water and electricity, but jewelry has high requirements for lighting. A diamond ring may need two spotlights. The jeweler is responsible for lighting beyond the basic distribution quota.
6. Decoration expenses
This is also borne by the owner. Take a piece of jadeite whose cost is 100 yuan as an example. The first-hand wholesaler sells it to the brand 1 10, and the brand sells it to the agent at a higher price 10 and 120. After entering the mall, the agent marked the price 1000 and sold it at a 20% discount. The salary plus commission for employees is 100, and the boss has 460 left. After deducting the purchase cost of 120, the boss has 340 left. After deducting utilities and other miscellaneous expenses, the boss's profit is not as high as that of selling a dress.
7. Taxable expenses
Consumers must ask for an invoice when they buy jade. The average taxpayer's tax rate is 17%, so the dealer has to pay 17% of the selling price, which is not a small sum.
Second, brand stores.
The price of things sold by brand stores is not lower than that of big shopping malls, and the price of big brands will be higher. First of all, as a big brand store, it is generally located in the most prosperous area of a big city, so the rent is naturally ridiculously high, and the annual operating cost is even higher with the expenses of water, electricity, property and security.
Plus labor costs, advertising costs, marketing activities, celebrity endorsement fees, designer team fees, and some also need mosaic fees. Apart from the high price of jade itself, the remaining costs are naturally not digested by the boss himself, and will eventually be spread evenly on jade, and consumers will pay the bill. ?
Third, small and medium-sized shops.
Small and medium-sized stores are generally not too big and the location is not very good. Generally, shopkeepers know their own goods and take them from the source. Some shopkeepers are personally responsible for sales, while others employ several shop assistants. In short, there are not many people. The biggest cost of this store is the cost of the jewelry itself. Store rent, utilities, labor and other costs are not too high. Due to the owner's financial constraints, most of the jadeite sold may be some coins, but there are also many fine products, and the price is relatively cheap.
Fourth, online stores.
With the development of the Internet, online stores and WeChat businesses have developed rapidly in recent years. These methods are low-cost, as long as they can make a little money to sell, so the price is very cheap. But the biggest problem is that they don't have a physical store, and it is difficult for consumers to defend their rights when they encounter the problem of infringement of rights and interests.
Therefore, if you want to buy jade online, remember to choose a reliable e-commerce platform. These e-commerce companies are basically online+offline business models. Physical stores with regular supply can fully protect consumers' rights and interests, whether they purchase goods or after sale.
Verb (abbreviation for verb) front seat audience
Stalls are mixed, which is a channel to test buyers' eyesight. The first impression given by the stall is that fakes are everywhere, but in fact there are still some good things on the stall. If you have a pair of discerning eyes and enough courage, it is still possible to find the good goods you like in the stall.
In reality, buying jewelry is a common scam.
1, the mall won the prize and bought jewelry at a discount of X.
This is more common, basically all shopping malls have it. I won the first prize in the shopping lottery in the shopping center. A necklace of more than 2000 yuan cost only 300 yuan, and that necklace was only 100 yuan. It is also common to buy 10% off jewelry with a lottery ticket in high spirits. In fact, these jewels are really worthless.
2. Hetian jade inlaid with gold
The price of gold inlaid jade sold in shopping malls is very high, but in fact jade is the worst jade. Gold is only a layer of gold foil, but at most it is 0.1g. In fact, most of this kind of gold inlaid jade is only tens of dollars (of course, it is wrong to kill with a stick, and it is not completely excluded to have good gold inlaid jade).
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