In fact, the living museum is quite different from the furniture supermarket, but the furniture and daily necessities involved in the living museum are more sophisticated and detailed. What is the prospect of joining the museum? The investment of the museum is not large. It just means that the brand choice of the museum determines the grade of the museum, so it is necessary to look at the urban area to invest in joining the museum. Let's talk about the top ten precautions before joining in detail. In fact, the main points are to choose the brand to join, the company's support policies, sales models, professional training of personnel and so on.
What is the prospect of joining the life museum?
There is no doubt about the market prospect of creative home. With the improvement of people's living standards and the continuous improvement of mass consumption standards, people's pursuit of more interesting life is directly induced. Fashion, quality and personality are increasingly becoming an indispensable theme in life and office.
through the investigation and summary of many brands in Creative Life Museum, it is known that the products launched by a creative store should include the following categories: jewelry series, daily necessities, food series, creative home and so on.
Generally speaking, the investment in opening a creative life museum like this is not very high, but it requires certain skills in the early operation and later management.
The prominent importance of home decoration makes fashion accessories become fashionable gifts given by units and individuals. The demand space of domestic fashion and creative products market will become * * broad under the strong consumption.
especially on the issue of shop products, we must keep up with the pace of the times and speed up the updating of products, so as to gain and retain more customers.
there are many kinds of creative home products, depending on what kind of creative home products and brands. In foreign countries, creative household goods stores are very mature, and the product span is also very wide. At present, the market of China is rising rapidly, and people, especially the younger generation, have great desire and demand for creative household goods.
it is good to have a good product and brand prospect. For example, Coron, a brand of creative home products such as lunch boxes and fresh-keeping boxes, has a large market space, although its product line is not wide. In recent years, its sales have been on a straight upward trend, and its prospects are very good. You can learn more about it.
ten points for attention before joining
first, the headquarters should be required to show the service logo registration certificate.
because the so-called franchise means that the headquarters authorizes the franchise stores to use the brand. In other words, the headquarters must own the brand before it can authorize the franchise stores. In other words, the headquarters must first obtain the service label registration certificate issued by the Central Bureau of Standards. A while ago, there was a dispute over a Chinese restaurant chain system. The old and new systems entered the Fair Trade Commission. Later, the losing party was forced to change the brand name, and even the franchisees who had joined the system were forced to change their names. How innocent! Therefore, before joining, franchisees must first confirm that the headquarters does own this brand before they can join with confidence.
second, the payment method of royalties.
generally speaking, the head office will charge franchisees three kinds of fees, namely, joining fee, royalty fee and deposit. The so-called franchise fee refers to the fees charged by the headquarters for helping franchisees to make overall store opening planning and education and training before opening a store. The royalty refers to the fees that franchisees need to pay for using the trademark of the headquarters and enjoying the goodwill. This is a continuous charge. As long as franchisees continue to use the trademark of the headquarters, they must pay regularly. The payment period may be once a year, quarterly or monthly. As for the deposit, it is the fee charged by the headquarters to ensure that the franchisees will actually perform the contract and pay the payment on time. Among them, due to the continuous charging of royalties, some franchise headquarters will require franchisees to write a check for the full amount of royalties within the contract period at the time of signing the contract. For example, if the contract period is five years and the royalties are paid annually, some headquarters will require franchisees to pay the royalties for five years in five checks at a time. Later, there was such a case. A franchisee of a certain system opened a shop for two years and closed down because of poor business, but as early as the signing of the contract, a check for the five-year royalty was paid to the headquarters. It stands to reason that in the next three years, since the store has stopped using the trademark and goodwill of the head office, there is no need to pay royalties. However, the head office still rolls the checks it has received into the bank for withdrawal, which has caused the franchisee not only to lose business for two years, but also to pay the amount of these cheques that have been drawn! Therefore, franchisees must remember to add a note to the contract when they meet the requirements of the head office to open all the check denominations of royalties within the contract period at one time. When franchisees close stores and no longer open stores, the head office must return the unexpired royalties to protect their own rights and interests.
thirdly, the price of supply from the headquarters.
in general franchise contracts, the headquarters will require franchisees to purchase goods from the headquarters, and they are not allowed to purchase goods privately. This is often the most controversial part between headquarters and franchise stores. Because franchisees often think that the supply price of the headquarters is high, they have purchased from abroad on their own. However, based on the consistency of the quality of the chain system, the headquarters had to ask the franchise stores to purchase from the headquarters in a unified way, so the dispute arose. A more reasonable way is for franchisees to ask in advance that the price supplied by the headquarters should not be higher than the market, or that it is acceptable to be higher than the market, so as to avoid disputes between the two sides over the price afterwards.
fourth, the protection of business circle.
in order to ensure the operating interests of franchise stores, the franchise headquarters usually has a business circle guarantee, that is, no second branch will be opened within a business circle. Therefore, franchisees must be very clear about the scope of the business circle. However, the common situation is that the headquarters is not far away from the business circle, and when a second store is opened, it will affect the business of the original franchise stores and cause protests. In fact, if the headquarters is located outside the security business circle, the franchise stores have no right to protest. However, it is worth mentioning that when some chain stores increase or reach saturation, it is difficult to open new stores under the protection of the business circle, so they develop the second brand by chance. It means to use another new brand name, and the business content is exactly the same as the original brand, so that you don't have to be limited by the business circle protection restrictions of the original brand. For example, there was a house intermediary chain system that was like this, and in the end, of course, it would lead to a group of resistance from franchise stores. Therefore, in order to protect their own rights and interests, franchisees should clearly state that the headquarters should not develop a second brand with the same business content when signing the contract.
fifth, the terms of non-competition.
the so-called prohibition of business strife is the regulation that the headquarters requires franchisees not to engage in the same industry as the original franchisees during the contract's existence or within a certain period of time after the end, in order to protect business technology and intellectual property from outflow due to the opening of franchisees. This regulation is designed to protect the intellectual property rights of the headquarters, and there is nothing wrong with it. The Fair Trade Commission also believes that this will not violate the law. But how long should the period of non-competition be reasonable? If it is too long, it may affect the future work rights of franchisees. In this regard, there was a chain system in which the non-competition clause was stipulated as three years, and the franchised store sued the Fair Trade Commission. The Fair will consider the non-competition clause reasonable, but think that three years is too long? Later, the headquarters also wisely changed three years to one year. Therefore, franchisees must consider carefully when signing the contract, so as not to affect their future livelihood.
sixth, the issue of management regulations.
Generally, there are as few as ten or twenty articles in the franchise contract, and as many as seven or eighty articles, but there is usually a provision that "matters not covered in this contract shall be handled in accordance with the management regulations of the headquarters. If franchisees encounter such a situation, it is best to ask the headquarters to attach the management regulations to the contract and become an annex to the contract. Because the management rules are formulated by the headquarters, the headquarters can incorporate all the matters not specified in the contract into its management rules, modify them at any time, and do whatever they want, and then the franchisees will have to be at the mercy of the headquarters.
seventh, the penalty for breach of contract.
Since the franchise contract is drawn up by the head office, it will be more beneficial to the head office. As for the penalty for breach of the contract, usually only the part targeted at the franchisee is listed, but the part that the head office violates the contract is not mentioned at all. Franchisees should be able to put forward relative requirements, specify the penalty provisions when the headquarters breaches the contract, especially the service items and logistics support that the headquarters should provide, and ask the headquarters to actually achieve them.
eighth, the handling of disputes.
Generally, the jurisdiction court will be clearly listed in the franchise contract, and usually the local court where the headquarters is located is the jurisdiction court. In order to make it more convenient for headquarters personnel to travel to and from nearby courts in case of need in the future. It is worth mentioning that a franchise headquarters once stipulated in the contract that franchisees need to go through the mediation Committee of the headquarters before they want to file a lawsuit with the court. In this case, who are the members of the mediation committee? If it's all from the headquarters, then the result of mediation will of course be biased towards the headquarters and not conducive to the franchisees. Due to the contract, the franchisee can't ignore the mediation Committee and go to court directly. Therefore, the author suggests that franchisees should ask for deletion when they encounter similar terms.
IX. Handling of contract termination.
when the contract is terminated, the most important thing for the franchisee is to get back the deposit. At this time, the headquarters will check whether the franchisee has violated the contract or owed money. At the same time, the headquarters may require the franchisee to remove the signboard by himself. If everything goes well and there is no owed money, the headquarters will refund the deposit. However, in the event of a dispute, whether or not to remove the signboard often becomes the focus of wrestling between the two sides. Some headquarters even hire their own employees to dismantle signboards. In this case, franchisees need to depend on who originally funded the signboards. If it is funded by the franchisee, then the ownership of the signboard "property" should belong to the franchisee. Although the headquarters owns the trademark ownership, it cannot be dismantled without authorization. If you really want to dismantle it, you must enforce it through the court. If the headquarters dismantles itself, it is a crime of damage.
tenth, after the contract is signed, both parties must hold one copy each.
once, after a supermarket chain signed a contract with a franchisee, the headquarters left two contracts, but did not leave one for the franchisee. Later, it was sued by the Fair Trade Commission to correct it. Therefore, franchisees must remember to keep one copy, so as to clearly understand the contract content and ensure their own rights and interests. Of course, the most important thing is to read the contents of the contract clearly before signing it, and understand the contents one by one. If there is anything unclear or unclear, you should ask the headquarters staff clearly. Because only by carefully understanding the contract before signing the contract can we reduce future disputes.
You need to choose your brand carefully when joining any industry. No matter what you do, the brand effect is obvious. What is the prospect of joining the life museum? The investment of the life museum is not large, but if you need to join, choose a good city and region. These are also the top ten precautions before joining. In addition to the unexpected choice of some brands, there are also some franchise training, support policies, franchise contract specifications, etc. Doing business is risky and investment needs to be cautious. Doing anything requires careful consideration and preliminary investigation.