Why can Haidilao become the overlord of hot pot in China? I believe that everyone knows that it is because of service. When I mention Haidilao, I think of service. Volkswagen has equated sea fishing with service. The premise of service is to be professional. Without good dishes and good taste, relying solely on service is only a flash in the pan.

it is often said that food is the most important thing for people. Why? Because everyone can do nothing but eat. Eat enough to get things done! In this market with many catering industries and many categories, how to fight our way out has become a problem that every catering person thinks about.

delicious? Good ingredients? That's basic. It can't be your label, your characteristic. If you can't even do the most basic things well, you can't even take the first step.

to share a story, I went to a small noodle restaurant for dinner this evening. It is a well-known small noodle restaurant, and there are many shops in China. Four or five people came to the table opposite me, ready to order some dishes. Calling the boss to come and order, the boss may be busy, or he wants them to choose their own dishes and report them directly, so he didn't go to them. As a result, these diners stood up and left. When the boss saw them leave, he didn't reflect, but swore and swore a few words. I witnessed what happened.

did they leave because the food in this noodle restaurant was not delicious? Obviously not. I took a fancy to his ingredients, but I didn't take a fancy to his service. Today's diners are very picky, and they can't just stay in the past. The person who eats is not the one who used to just eat.

Why can KFC and McDonald's sell well in China? It is immoral to kidnap here, not to mention patriotism. Analyze the problem fundamentally. Because of their service! To make an important point, their home is open 24 hours a day, and each store has a large area and a lot of seats. Most stores are opened in railway stations and other places with heavy traffic. Every night, their stores are crowded with people. However, not all these people come to eat, mostly because they want to leave money for accommodation, and they will stay on their tables for one night. But KFC and McDonald's have never caught up with them, but will distribute some unsalable ingredients to them. The reason why their business is good is that their unique service and accurate positioning have captured the psychology of Chinese people.

On the other hand, some similar fast food enterprises in China are eager to drive out all China people who don't eat. Without comparison, there will be no harm. These similar fast food enterprises in China are crushed by others in their own territory! But now the Chinese people have some awakening and are already improving these services.

Let's talk about the iPhone again. Its popularity is also among the best in China. Why? Are people in China so idolatrous? Catering likes to eat other people's food, and even mobile phones like to use other people's food. Why? Let me analyze it. Those well-known advantages, such as smooth system and excellent photos, will not be mentioned. Let's talk about a point that captures the psychology of Chinese people. Service! Right. Still service! IPhone opens an iPhone experience store in China, aren't you afraid of expensive? I'm not strong in buying and selling! You can come to the store to experience it, even if you play it all day. It doesn't matter if you don't buy it, just treat you like a god. With product advantages and services, customers are tightly held in their hands, which leads to the fact that someone bought an iPhone with a kidney a few years ago! Now China's mobile phone manufacturers seem to have seen this, and they have also set up similar experience stores, which are still very good. But I didn't learn the essence of others, because when I went to the domestic experience store, I only experienced not buying it, as if the clerk was very unhappy! So I only learned the shape! I hope that domestic products will provide better and better services on the basis of ensuring product quality!

after all this talk, the core is: product+service will appear 1+1> The strong effect of 2. Is the food in our restaurant in China not delicious? No, most of them are ok. Is our mobile phone in China not easy to use? In fact, it is ok, especially Huawei, which has raised the level of domestic mobile phones to a higher level. Therefore, there is not much problem with our products, mainly because the service can't keep up! The service here is not just about serving tea, it refers to many aspects. Serving tea and pouring water is just the tip of the iceberg of service. This can be mentioned in a word, the guests are the parents of food and clothing. From the six-pulse Excalibur. We should think from their point of view, customers are God! What they need, we will do it and meet all their requirements!

here we can talk about Regan Noodles, who mixed tunes and made bowls. How about our products? I think it's very good and delicious! So there is nothing wrong with our products. Then our service is ok! What's here can also be compared with other similar brands in China. Let me talk about the ideal state, it's a bit wide open!

1 You can set up a free tasting area in the stores where conditions permit, mainly the main products, so that customers can taste and feel the ingredients themselves, but you need to pay attention to the amount of tasting.

2 charging can be provided in the store, and data cable, free internet or charging treasure can be provided. For diners.

3 Set up some areas where children's favorite items such as toys can be placed for diners with needs.

4 In some special areas, such as railway stations and high-speed railway station, if a storefront is opened, or in areas where there is a need, it can be open 24 hours, and others can come in to rest and meditate.

5 set up some strict rules, and if the shop assistant quarrels with the customer or treats the customer impolitely, punish him according to the situation.

these are some of my thoughts. of course, these measures are based on product conditions. If we want to be bigger and stronger, realize the vision of opening a store and achieving 11,111, and represent China catering to the world! Then we must build our service on the basis of ensuring the quality of our products! Learn like McDonald's and iPhone! Take the essence and discard the dross.

stick to good food and catering, and deliver clean, fast and beautiful!