In the past, whether it is dining out, or takeaway meals, hotels, restaurants are often to provide a whole portion of the ordering service. Sometimes, even if the customer "point small portion", the business will be a variety of reasons for a refusal, the customer has to "whole portion of the point, eat a small portion". This can not be said to be a waste.
Nowadays, in the context of advocating savings, against waste, "small dishes" is quietly set off a new trend. Merchants provide small portions of food, the customer order, the amount of food can be ordered small, do not have to order a large portion of food. This not only helps customers save money, but also avoids unnecessary "tongue waste".
For catering companies, providing small portions of food is also a kind of "high tactics". On the surface, catering enterprises to provide small portions of food means an increase in costs, economic efficiency will be affected, but in fact, through this innovative way of service, not only can win more repeat customers, but also can attract more new customers. From the marketing point of view, this approach is a smart move. Merchants know the customer's consumer psychology, that is, they would rather be left can not lose "face", the business is to cater to such consumer psychology, to solve the customer's consumption difficulties. Therefore, businesses to provide small dishes, not only by the customer appreciation and praise, but also to attract customers, "small portions of more sales" and "small profits," the same, can increase revenue and increase profits. Catering takeaway platform data show that not only dine-in merchants to provide "small portions of food" of the number of merchants and the number of "small portions of food" dishes year-on-year growth, but also "small portions of food" of total sales The number of merchants and the number of dishes sold in "small portions" have increased significantly year-on-year, and the total sales volume of "small portions" has also increased significantly year-on-year.
Through the "small portion" model, consumers can get a better experience, businesses get more benefits from it, and the purpose of reducing waste can be realized, which can be said to be a multi-benefit. Looking forward to more catering enterprises and catering takeaway platform to learn from and promote the good practice of "small dishes", *** with the creation of "shameful waste, saving for the honor" of the consumer culture atmosphere.