1, the topic is very attractive. On the internet, there is a popular person called "Title Party". Many people hate such people, but it has to be admitted that many people are attracted by their titles. Nowadays, most people in society are forced by the pressure of life and live a fast-paced life, so they don't have much time to read every soft article carefully. If your soft article has a title that can attract people to watch or stay on your soft article, it will at least add a big chip to your soft article's success.

2. The content of the article should be bright. With an attractive title, the text should follow. If there is only a title and the content is vague, it is definitely not a good soft article. Therefore, the content of the soft text must have a bright spot. Or you can impress people with emotion, or you can solve customers' problems, or you can impress people with your content. However, as the last article said, remember not to implant advertisements stiffly, which will arouse readers' disgust.

3. Try to write in vernacular. Many people will think that the reason why soft writing is not good is poor literary talent. Indeed, the previous era seems to be an era of literary talent. But that's in the past. In this era, everyone hopes to read some easy-to-understand words. I have done a small survey, and less than 10% of people around me are willing to spend a long time understanding an article. More than 90% people only want to read those words that are easy to understand. So in my opinion, a good soft article should be easy to understand, after all, your soft article is naturally aimed at more than 90% of the audience.