What causes me to sigh is that JJ Lin, a high-quality idol, suffered a man-made collapse crisis because of his agent's behavior.
The reason is that on June 5438+04, a video of JJ Lin's agent knocking off a fan's mobile phone at the airport caused a great uproar among netizens.
It can be seen that the fans just got close to taking pictures, but they didn't do anything too much. JJ Lin agent Xu Peiyun knocked off his mobile phone as soon as he raised his hand, and the fans who were knocked off his mobile phone also looked puzzled. JJ seems to look back, but doesn't care.
The things on it were quickly searched. By the afternoon of 15, the agent had replied to the media, saying that the fans had hit the guardrail at that time, so they were more alert and worried that she would rush forward to hit the artist and accidentally shoot off her mobile phone. I'm terribly sorry.
Are the people who eat melons satisfied with such a response? The more consistent attitude is: dissatisfied, it is simply that fans are not sincere.
The current situation is that JJ Lin fans, former fans who are suspected to have taken off powder and ordinary netizens quarreled.
Supporters believe that the agent didn't do anything wrong. The photographer's mobile phone is almost in JJ Lin's face, so it's normal to protect artists.
Sceptics think that JJ Lin's fans can't touch him outside, so what else can be promoted? It would be even worse to knock off his cell phone.
Well, let's forget about these arguments.
The problem is that the flame of public opinion has obviously reached JJ Lin. Some netizens made it clear that they were so ruthless after chasing for many years that they didn't go to JJ Lin first.
Fans quickly fought back, saying that the scene was in chaos. JJ just knows what happened. Fake fans take off their powder if they want to, so that real fans can grab concert tickets.
Then the question comes: Whose fault is it? JJ Lin people really collapsed?
My answer is: this agent has just created a demonstration of the agent's annual black hiring behavior and the worst crisis public relations.
However, how could JJ Lin be so heartless and indifferent that the artificial setup collapsed?
Why don't you apologize, knock off your fan's cell phone and throw a pot? JJ Lin's agent's arrogance and prejudice in public relations: JJ Lin's agent should not have thought that this matter could continue to be screened. In particular, they didn't expect the incident to cause such an uproar on the mainland network.
Why do you say that this is the agent of the artist's black trick, the worst crisis public relations?
One is arrogance and the other is prejudice.
Let's talk about arrogance first
This agent has accumulated a bad reputation among fans in JJ Lin for a long time, so senior jj fans are not surprised by her behavior, but why does a habitual arrogant behavior towards fans cause such a big wave?
Because in the era of mobile internet, everyone is a medium, and emotional materials will be screened by themselves.
As we all know, among all the materials, short videos are the most viral. Everyone has a mobile phone and can take it out at any time to watch videos. The people who eat melons are both recorders and disseminators.
The cause of this storm is that the agent's action of taking off fans' mobile phones is too domineering, too diffuse and too easy to cause onlookers.
To make matters worse, this video not only records the behavior of the agent, but also records JJ Lin's reaction. This arrogance of fans is formed over time, but it was amplified overnight. Therefore, even if the broker is scolded, JJ Lin is at risk of artificial collapse.
Let's talk about prejudice.
I have to say, according to the agent's response, I can only say that she really doesn't understand crisis public relations, especially the mainland network ecology!
Why do you say that?
Because the agent's response after the storm should be a very, very crucial step in this crisis public relations, but it was ruined by an extremely bad prejudice of the agent.
This prejudice is that fans are annoying and everything is their fault.
As soon as the agent came up, he said how much he protected the artist and was afraid that the artist would get hurt. Finally, he said that he accidentally took off his mobile phone and was very sorry.
How to evaluate this response from the perspective of crisis public relations? It's not sincere at all, and it leaves many flaws.
The agent may have made a mistake, and the most important thing in response is not the explanation, but the attitude.
The onlookers saw the video and each had its own understanding. The explanation may not be useful, but it overemphasizes the fault of fans and shows the image of stars and agents to the public in a very intuitive and three-dimensional way.
This is the worst result of this reaction.
I even think that the effect of this response on the progress of this matter is to prolong the heat, because without this response, the event may not continue to be screened or covered by other hotspots. But it is precisely because of the prejudice reflected in the response that the skeptics' emotions are further stimulated.
Brokers should play the role of protecting stars, forming barriers between stars and media, the public and fans, and conducting crisis public relations when necessary. But now, the agent has created a crisis for the star, and even with the questioning of fans asking her to leave class, it has become a crisis for JJ Lin itself.
So if I want to score this response and her previous behavior, my score can only be: negative.
JJ Lin didn't have powder protection at the scene, so he wouldn't be framed to collapse by a cynical person, would he? But should JJ Lin collapse?
Let's restore the scene: JJ Lin leaves the airport and is surrounded by fans. The scene was really noisy.
Watching the video, the fans' mobile phones were all knocked off. JJ Lin turned his head and walked on without saying a word.
Does it matter? I think he was moving forward when the agent fired. At least I'm not sure if JJ Lin really knows what happened.
There is no question of stopping the scene or protecting fans.
It is worth mentioning that his performance after that was really not so good.
Now JJ Lin should know what happened, but he responded to the agent, which is in line with Warner Records' crisis public relations style. If it is not necessary, the stars will not stand in front of the public themselves, but this is completely inconsistent with the public opinion ecology in the Mainland.
From the perspective of crisis public relations, JJ Lin himself wrote a short article to apologize to the broker, which could quickly and completely quell the incident, but he didn't, instead, it accelerated the spread of negative public opinion.
From the perspective of crisis public relations, it can be said that there are many mistakes from the agent to JJ Lin himself. However, if you blindly diss JJ Lin and even rise to the level of personality, I think it is totally unnecessary: JJ Lin has not made any fundamental mistakes.
On the contrary, he questioned fans and people who ate melons, saw that he didn't protect powder, and used empty words to identify his character. He didn't respond afterwards, saying that he was indifferent.
But why take a magnifying glass to find everyone's problems?
JJ Lin has always been a high-quality idol who is modest and courteous in speech and manners and is well-known in the music world. In fact, this in turn becomes his potential crisis: people who are too perfect are the most likely to collapse.
But it is obviously not true that he is not good to fans.
JJ Lin sang "It's windy" at a concert in Shenyang before, and got a hot search. This song was originally composed by Japanese singer Yu Takahashi, but it was later published in Chinese, but it was taken off the shelf because of lack of copyright. After obtaining the copyright, a new version was re-produced and published. As a result, the JJ Lin concert simply won the copyright of "It's windy", and the pet powder here is obvious.
Other outstanding deeds of pet powder include: he saw that many fans of the concert would not be able to buy tickets and found that there was a scalper behind them. In order to prevent office workers and students from paying more money, JJ Lin thought of a way to buy concert tickets and implement the real-name registration system. You can only buy two tickets for one ID card, and you should brush your face when checking in.
This method is completely beneficial to others, because it will complicate the concert process and actually have side effects on the sales itself, but fans no longer have to worry about not getting tickets and buying fake tickets.
Looking at the daily interaction between JJ Lin and his fans, sand sculptures are revealed in harmony. For example, in order to celebrate the breakthrough of 50 million fans in Weibo, JJ Lin kept his promise to show off his abdominal muscles. As a result, instead of welcoming the expected rainbow fart, he was ridiculed by fans. "Brother, this figure doesn't seem to be very good." He also said not to be too strict with middle-aged men, hahahaha.
Taken together, these details should be enough to prove that JJ Lin's daily behavior completely conforms to people's design, but his response to this incident is not perfect, even a little slow.
Perhaps what he needs now is a more prudent agent to help him cope with the crisis, instead of creating a storm for him, so that his accumulated reputation will be excessively consumed in the reality show-like public opinion field.
But beyond that, does JJ Lin need to reflect? Of course there is.
How to complete the lifelong practice of becoming an idol? JJ Lin may learn from these classic idols. What he needs to reflect on is how to be an idol who is always right.
Although there are different opinions about the incident on the Internet now, as an artist, the controversy is just heat.
However, JJ Lin is a singer who relies on strength rather than heat. This storm not only caused some fans to lose powder, but also affected his popularity. In any case, this is a deduction event.
Behind this, of course, is a strange habit of the current rice circle, always asking for your idol by the standards of other people's idols. For example, it accused JJ Lin of not learning from Jackson Yi, who faced a similar situation, and said to his agent Pang Hu, "Don't do this".
But the two scenes are completely different, which is undoubtedly nitpicking.
But as an idol, you should have the consciousness of idol, including the behavior of brokers and the pay of artists.
Because the idol entrusts the fantasy of fans, it is the most precious silhouette left by time for many fans after they have survived for a long time.
Fans who love JJ Lin may say that contemporary artists are really miserable. When fans want to achieve the KPI that fans expect, agents have to take the blame if they don't give themselves strength.
But this is what a star should do. If he enjoys remarkable glory on the stage, he will bear these unfair accusations.
Is JJ Lin an excellent idol? Of course.
He was forced to learn piano by his mother when he was a teenager. 18 years old graduated from a singer training class.
In the same year, his song "Where Have You Been" was published. Of the 3,500 students, only 70 graduated, and only two released records: Adu and him.
But when writing songs in the early days, it didn't go so smoothly. In four years, almost countless songs were killed. Finally, he wrote many title songs for May, Yu Chengqing, Adu, Cyndi Wang, Wu Kequn and others, but it was not his turn to make a record.
It was not until the debut album "Musician" went on the market, which set a circulation of nearly one million and won the first place in the newcomer sales list for ten weeks in a row that it was considered a newcomer.
In 2004, the circulation of his second solo album "Jiangnan" exceeded one million, and the sales volume in Asia was 6.5438+0.5 million, before he became a first-line male singer in Chinese music.
Results In 2009, at the second world tour concert, his cold became more and more serious because of overwork, and he coughed up blood several times. Finally, the vocal cords were seriously damaged and the performance was forced to stop.
Legend has it that JJ and his assistant cried all night, when the doctor was not sure whether he could recover.
However, he insisted on returning to the music scene and won the 2 1 Taiwan Golden Melody Award for Best Male Singer with 100 Days. Landing in the mainland music variety "The Voice of Dreams", with excellent music strength.
16 debut, 13 album creation, two golden melody awards for best male singer, golden melody awards continued. Drunk Red Cliff, which was not popular at that time, later became Tik Tok Divine Comedy, and sold out on the website as soon as the tour was invoiced. ...
But is JJ Lin a mature idol? That's not true.
He sang "We" on the variety show and finally lost control and cried. ...
It is really unkind to talk about the practice of fans' active dedication. "Do you like me very much? No, she just wants to show off her familiarity with JJ Lin. " There was a time when I hated women. "
Previously, when drinking coffee, Super Run was caught on the red line illegally, which was severely criticized by Taiwan Province media. It was also the agent who said to the media: "I really made a bad demonstration, and JJ sincerely apologized."
It can be seen that these are minor problems and will not affect our recognition of him as a quality idol. However, this must be a lifelong practice to match the moral position, and JJ Lin still needs to work hard.
Kimura Takuya, an old Japanese idol, once said: Getting cheers and applause from the audience is more precious than everyone thought. It is unnatural to get these things. Make yourself a person worthy of these cheers and applause.
Yu-Ching Fei, who officially retired this year, has restrained everything for fans all his life. In order to keep his ears sensitive, my little brother seldom goes to noisy places. Usually, he only watches TV with subtitles and no sound. Protect your voice, don't smoke or drink, and speak as quietly as possible.
Andy Lau lost her voice at the concert and bowed to the fans to apologize, so she assumed the responsibility of refund.
In the eyes of passers-by, a star is a person who enjoys the admiration of everyone. That was not the case. A temporary traffic star can really ignore everything and get the forgiveness of fans with a face, but the longevity idol is, to some extent, the result of a lifetime of hard work.
JJ Lin, known as a musical genius, was born in a musical family. At the age of 4, he was sent by his parents to learn piano. In order to stand up to today's height, he has made countless efforts. Therefore, it is even more regrettable that his agent paid the bill for JJ Lin.
But sometimes, it is far more meaningful for stars to face the growth brought about by the storm than for fans to abandon everything.
For fans, of course, you can get rid of powder because of this matter, and you will never miss it again and never look back.
For JJ Lin, it is important to reflect on how to be a better idol from this year's terrible crisis public relations storm, including saving himself from the word-of-mouth crisis caused by the recruitment of brokers in time.
Is it reasonable for brokers to become famous overnight? Unreasonable, but there is nowhere to escape.
JJ Lin must prove to his fans all his life-"I confirmed my eyes and met the right person." This is the fate of high-quality idols.