To write a graduation thesis on marketing, the scope should be smaller. Who can think of a few topics?

1. How do our marketers keep pace with the times in the face of e-commerce

2. marketing myopia

3. Graduation thesis on marketing

152. Comparison of magazine advertisements between China and Japan (word count: 15985, page count: 28)

153. Research on network enterprise management-research on marketing channels in the information age (word count: Page number: 28)

154. Auto parts marketing (word number: 35558, page number: 57)

155. Research on the competitive strategy of Gome Electrical Appliances Co., Ltd. (word number: 18769, page number: 32) for the graduation thesis of marketing.

China hownet is also good!

there are examples in Wanfang's materials!

even Baidu library has it!

= = = = = = = = = = = Method of writing papers = = = = = = = = = = = = = = = = = = = = = = = = = = = = = There is nothing free in paper net. Instead of spending RMB, = = =

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The simple way to write a thesis is to first determine your own topic, and then look up several similar articles on the Internet

Read through some relevant materials to get a general understanding of this aspect!

refer to the format of the paper in your school, list the outline and supplement the content!

Not really. Synthesize these papers, and copy some from each paper to form a new article!

Then, replace each part with a sentence or word in your own language. After changing the word without changing the meaning, you can't find it online!

finally, go to Wanfang and other places for testing, and modify the red-swept part again!

good luck with your thesis! How to write the graduation thesis of marketing?

1. Thesis title: accurate, concise, eye-catching and novel.

2. Table of Contents: A table of contents is a brief list of the main paragraphs in a paper. (short papers don't need to be listed in the table of contents)

3. Abstract: It is an excerpt of the main content of the article, which requires short, concise and complete. The number of words can be as few as a few tens, and it is appropriate to have no more than 311 words.

4. keywords or subject words: keywords are selected from the title, abstract and text of the paper, and are words of substantial significance to express the central content of the paper. Keywords are words used to index the content characteristics of papers by computer system, which is convenient for information systems to collect and search for readers. Generally, 3-8 words are selected as keywords for each paper, and a new line is arranged at the lower left of the "abstract".

Subject words are standardized words. When determining the subject words, the paper should be themed and converted into standardized words in the subject glossary according to the rules of indexing and collocation.

5. Paper body:

(1) Introduction: Introduction, also known as preface, preface and introduction, is used at the beginning of the paper. The introduction should generally write the author's intention, explain the purpose and significance of the topic, and point out the scope of writing the paper. The introduction should be short and concise, and stick to the theme.

< 2) Text of the paper: The text is the main body of the paper, which should include arguments, arguments, argumentation process and conclusions. The main part includes the following contents:

a. Propose-argue;

B. Analyze the problem-arguments and arguments;

C. Problem solving-demonstration and steps;

D. conclusion.

6. References in a paper are the main documents that can be referenced or cited in writing and listed at the end of the paper. References should be marked on a new page in accordance with GB7714-87 Rules for Recording References at the End of Documents.

English: title-author-publication information (edition place, publisher, edition date): author-title-publication information

The requirements for listed references are:

(1) The listed references should be official publications for readers' textual research.

(2) The listed references shall be marked with serial numbers, titles of works or articles, authors and publication information. Innovative, my own graduation thesis topic of marketing related to the Internet

] Based on the current consumption situation of college students, this paper investigates the consumption psychology and behavior of college students through questionnaires, and obtains the relevant real information of college students in the consumption field. Taking the consumption psychology of college students as the theme, this paper analyzes the consumption characteristics of college students and explores the main factors affecting their consumption psychology and behavior. Guide college students to consume reasonably and moderately. And put forward countermeasures and suggestions on the education and management of colleges and universities, so as to further cultivate college students' sense of consumption responsibility and establish correct values of life.

[Keywords] college students; Consumer psychology; Consumer behavior; Countermeasures and suggestions

College students' consumption is an important part of social consumption. Under the influence of modern society's consumption concept, lifestyle and fashion, their consumption psychology and behavior often interact with each other, forming unique psychological characteristics of group consumption. The purpose of this paper is to explore the characteristics of college students' consumption psychology and behavior, so as to guide college students to objectively, calmly and correctly examine their own consumption status and establish a positive and healthy consumption concept. We should urge schools to implement corresponding consumption education, so as to guide college students to establish a correct consumption view and outlook on life.

original link:

analysis of college students' consumption behavior and psychology

[Abstract] This paper tries to put forward corresponding consumption education through the analysis of contemporary college students' consumption behavior and psychology, so as to make college students form a scientific consumption concept.

[Keywords] college students' consumption psychology

The external environment of college students' consumption behavior has undergone profound changes, and their consumption psychology and behavior have also undergone fundamental changes compared with before. They have become an important force to guide the consumption trend. Therefore, it is particularly important to pay attention to the consumption situation of college students, grasp the psychological characteristics and behavior orientation of college students' consumption, and implement corresponding consumption education.

original link:

Analysis of the characteristics of college students' consumption behavior

[Abstract] College students are a special consumption group among contemporary youth. Grasping the characteristics of college students' consumption behavior and studying their consumption trends are of great significance to guiding college students to make rational consumption and improving the pertinence of enterprise marketing.

[Keywords] Consumption characteristics of college students

College students are a special consumption group among contemporary youth, and have different consumption behaviors from other social consumption groups. Most college students have real consumption autonomy since they entered the university, and their consumption behaviors have a certain impact on families, schools, enterprises and society. Grasping the content and characteristics of college students' consumption behavior and studying its trend are of great significance to guide college students to rational consumption and improve the pertinence of enterprise marketing.

original link:

analysis of contemporary college students' consumption behavior

Abstract: It is of great significance to pay attention to, guide and standardize college students' consumption behavior, so that college students can establish a correct, reasonable and scientific consumption concept. This paper investigates the economic sources and daily consumption composition of students in Chuzhou University, analyzes the problems and misunderstandings of contemporary college students' consumption, and puts forward some countermeasures and suggestions to make college students establish correct consumption concepts.

Keywords: college students' consumption behavior

In China, with the development of economy and the progress of science and technology, college students' consumption expenditure is increasing year by year, and the growth rate is getting bigger and bigger. College students have become a special consumer group that cannot be ignored. For some products, they represent the mainstream trend of future consumption to a certain extent (such as mobile phones, MP3, MP4, Wenquxing and other small electronic products), and some product manufacturers have taken the college student market as their strategic location (such as myopia glasses). However, college students' consumption psychology is not mature. Whether they can correctly, calmly and objectively examine their consumption status and establish a positive and healthy consumption concept is an important issue worthy of our attention. Because of the plasticity of college students' consumption psychology, active attention and reasonable guidance to their consumption behavior can not only make the limited economic income of college students use reasonably and consume scientifically. More importantly, they will be a social group with high economic income, high educational level and successful career in the future, and some of them will be producers and managers of enterprises and makers of production and consumption policies. Therefore, their consumption behavior and consumption concept have strong demonstration and great social influence. Their production and business activities and policies and regulations are related to the construction of a harmonious society and sustainable development, and their ideological and moral quality will be related to the future of the country and the fate of society. Therefore, it is of great significance to pay attention to, guide and standardize college students' consumption behavior, improve their ideological and moral quality, and enable college students to establish a moderate, correct, reasonable and scientific consumption concept for promoting economic development, social civilization and progress, and building a harmonious society.

Link to the original text:

Discussing the marketing strategies of merchants from the consumption psychology and behavior of contemporary college students

Abstract: College students are a special consumer group with a large number, which is a huge consumer market and shows obvious consumption characteristics. In the face of this special group, how to use effective marketing strategies to attract this group is discussed in this paper.

Keywords: consumer psychology; Consumption characteristics; Marketing strategy; Internet marketing

As soon as college students enter the university gate, it means staying away from their hometown parents. The consumption is about 3,111 yuan per semester, which is 6,111 yuan a year. (This is still the level of Nanchang, and other provinces may be higher.) There are about 13 million college students in China, and the total estimate is about 78 billion. This shows what a huge consumer group this is. No wonder some old ladies often say that I am at school. Careful people must find that there are always many shops outside every school, and the market they face is students. They are all supported by students. In the process of competition, many businesses have turned their attention to the school and are vying to advertise in the school. It can be seen that the consumer market of college students is huge, so how to use effective marketing strategies to seize this huge market is very worthy of our study and exploration.

original link:

development and marketing strategy of contemporary college students' consumption market

[Abstract] This paper describes the behavior of contemporary college students' consumption through empirical analysis of the investigation of college students' consumption behavior, analyzes and reveals the regularity of their consumption behavior, promotes the development of college students' consumption market, and guides and cultivates college students' consumption behavior and habits.

[Keywords] Marketing Strategy of College Students' Consumer Behavior

College students in China are a special consumer group. On the one hand, their consumption psychology and behavior constitute an important part of the current social consumption activities, and have an important impact on the prospects of the future social consumption field; On the other hand, their consumption psychology and behavior are important manifestations of the current quality of life, and also play an important guiding role in their own development in the future. In terms of quantity, college students in China are a consumer market with great potential. In 2116, there were 25 million college students in China, and the annual consumption capacity of college students was as high as 211 billion. Faced with such a huge consumer market, it has not attracted enough attention and enthusiasm from domestic enterprises and businesses. It is of great practical significance to investigate, develop and market college students' consumption market.

original link:

Internet marketing behind the "consumption tide" of college students

If there is any consumer group in China that is not only large in scale, but also has a high degree of consistency in consumption and acceptance of advertisements, it is easy to form a consumption trend, then it is the consumer group of college students. College students' consumption is prone to "tidal phenomenon", that is, a new thing and brand will suddenly peak at a certain node in the college students' market. Its root lies in college students' highly consistent sense of group identity, and the popularity of collective life and communication, especially the internet, makes the transmission of information among college students highly concentrated. For example, in training, there has been a tide of "sustenance" and textual research; In terms of consumer goods, there are repeater trends, mobile phone trends, and game trends.

which marketing platform can integrate this consumer group, the marketing value brought to customers will not be underestimated. Judging from the daily media contact of college students, newspapers, magazines, radio and other traditional media have less and less influence on college students, while the proportion of internet contact has increased year by year. According to the data of the new generation market monitoring institutions, the daily internet contact rate of college students reached 97.6% in 2117, with an average daily internet contact of 2.2 hours. It can be seen that the platform that can integrate the campus market is bound to appear in the field of Internet, especially the entertainment interactive platform under Web2.1.

original link:

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search Baidu "Library" for some building materials marketing research reports for reference! How to write a graduation thesis on marketing?

Pay attention to the format, font size, color, space, footer and top table, and show your attitude to the tutor. I have a classmate whose topic selection and ideas are completely wrong. When she finally defended, the teacher saw that she was serious and didn't make things difficult. Many people are looking for some well-known websites to write, such as Xiaoke's graduation thesis. I hope it will be helpful for you to know what to copy online, but the requirements for undergraduate thesis are strict now ... Some English documents that need to be translated are not well translated in linguistics, but generally it is literary translation, which is better than second language and pragmatics. You must hurry to write, write with ideas, and don't delay ...