Investigation report of catering business circle

In study, work and life, reports are no longer rare things, and they have certain tricks in writing. So how is the general report written? The following is a survey report on the food and beverage business circle that I have compiled for you. I welcome your reference and hope it will help you.

investigation report on food and beverage business circle 1

conditions affecting food and beverage business circle

1. Analysis time and distance

This is the most basic factor in business circle evaluation. If consumers go to the store for too long or too long, it will affect their willingness to spend. Therefore, operators can find out the first business circle, the second business circle and the third business circle according to their own store form and the time and distance when customers arrive at the store.

2. Choosing the location of the store

To run the store successfully, we need to master three basic principles: choosing the right location of the store, choosing competitive goods and successful marketing strategy. The purpose of the store location is to make it convenient for customers to get close to the store, so as to compete with the industry, or to have long-term development potential in the case of rapid population density growth and strong purchasing power.

3. Population conditions

The population characteristics and population density in the business circle are the key factors that affect the success or failure of store operation, so in the first business circle, in order to truly grasp the basic customers, it is necessary to know whether the shops, transportation networks and transportation facilities around the store location are developed. The situation of the surrounding households and the conditions of the residents can be understood.

4. Traffic conditions

Whether the traffic network and traffic facilities are developed determines the convenience for customers to approach the store. In order to expand the first business district to the second business district, and then grasp the customer level in the extended area, the operator must clearly understand the traffic situation around him. For example, the condition of road facilities and the distribution of passenger routes.

Three basic principles should be mastered in the location of restaurants

1 Choose the right location of restaurants;

2. Choose competitive specialty dishes;

3. Successful business strategy;

steps of business circle analysis

the first step is to determine the source of information and investigate.

the second step is to determine the contents of the survey, including shopping frequency, evaluation of purchase quantity and customer concentration.

the third step is to determine the three components of the business circle.

the fourth step is to determine the source of the demographic characteristics of residents in the business circle.

the fifth step is to determine whether to operate in the business circle according to the above analysis.

finally, determine the area, location and format of the store.

Doing a good job in the management of catering business circle is realized in the process of constantly understanding the changes of business circle, collecting information and understanding the characteristics of goods, and constantly verifying hypotheses. Do a good job in every detail, understand customers' consumption trends, and meet customers' needs. No matter which store in a business district, as long as it maintains its old customers and constantly develops new customers, it will drive the increase of sales with the increase of the number of customers. Investigation report on food and beverage business circle 2

Now the competition in the food and beverage industry is becoming more and more fierce. In order to avoid some unnecessary losses in the course of operation, it is very important to do a good job in food and beverage business circle investigation.

It is considered that such factors as the number of existing restaurants, the scale distribution of existing restaurants, the opening rate of new restaurants, the advantages and disadvantages of all restaurants, short-term and long-term changes, saturation and so on must be considered when evaluating the competition in business districts. In the business circle with too few restaurants, only a few restaurants provide services to meet the needs of consumers in the business circle; There are too many restaurants in the business circle, and too many restaurants provide services, so that each restaurant can not get the corresponding return on investment.

In the same area, there will definitely be various restaurants with different grades. How can you stand out from the others, be competitive, and resist the competition from other restaurants, so as to get a good living space?

1. To improve competitiveness, we should cultivate customer loyalty. Loyalty, first of all, you should put customers in your heart and establish perfect customer information. Some of them are divided into door-to-door visits, some are telephone contacts and some are short message communication. Everyone talks about feelings, and feelings are your magic weapon to win. The short message greeting on holidays is the primary stage, remembering customers' birthdays and giving them surprises is the intermediate stage, while keeping in mind the details of customers and providing personalized service is the advanced stage.

2. A place with a large flow of people may not necessarily have business opportunities. Generally, places with a concentrated flow of people are often expensive in rent. For restaurant operators who have just started a business, the threshold for admission is high, the pressure is too high, and the competition is too fierce. Unless you choose a brand franchise store or a brand snack bar, it is recommended that friends who enter the catering industry for the first time choose a popular location such as pedestrian street. In addition, new business office buildings and residential quarters that have just stayed in are cheaper than rents, and various preferential measures are large. The most important thing is that there are few competitors, which is convenient for them to develop and stabilize customers. Employees of companies in office buildings and residents in residential areas are the most stable consumers.

Importance of food and beverage business circle survey:

1. Business circle survey can estimate the demographic data such as consumer groups and floating population within the possible trading range of the store location, and predict the consumption data such as turnover through the consumption level. The analysis and investigation of the business circle can help operators to make clear which are the basic customers and which are the potential customers, and strive to attract potential customers while maintaining the basic customers.

2. Business circle survey can help shopkeepers understand the advantages and disadvantages of the business circle where the scheduled store is located, so as to decide whether it is the most suitable business circle. When choosing a store site, we should evaluate the operating benefit, measure the use value of the store site, and select a suitable site according to the basic principles of design, so as to make the business zone, store site and operating conditions coordinate and integrate, and create operating advantages.

3. A comprehensive business circle survey can make operators know the advantages and disadvantages of the store location and the needs and preferences of customers, which can be used as the basis for adjusting the product mix; Operators can set clear performance targets according to the survey data. Through the analysis of business circle, the market development strategy is formulated, the tentacles are continuously extended, the scope of business circle is expanded, and the market share is increased. Investigation report on food and beverage business circle 3

Generally speaking, the so-called business circle refers to the distribution range of consumption places chosen here when consumption behavior occurs. Business circle survey is related to the success or failure of catering stores after opening, and its importance is self-evident.

Now many catering enterprises will choose some professional investigation companies to do some investigation on the location of catering business districts. For example, it is a professional investigation company with rich flying experience in the catering investigation industry. The investigation of catering business districts is very important. The problem is that different types and levels of business districts are suitable for different formats and different modes of operation. The investigation of food and beverage business circle is a work that needs scientific attitude and method.

1. The catering business circle can estimate the number of consumers and floating population within the possible trading range of the store location, and estimate the consumption data such as catering turnover through the consumption level. The investigation of food and beverage business circle can help the net-cleaner to define the categories of customers, and strive to attract potential customers while maintaining the basic customer base.

2. The investigation of food and beverage business circle can help shopkeepers understand the advantages and disadvantages of the business circle where the store is located, so as to decide whether it is the most suitable business circle for opening a store. When choosing a store site, we should evaluate the operating benefit, measure the use value of the store site, and select a suitable location according to the basic principles of design, so as to make the business zone, store site and operating conditions coordinate and integrate, and create operating advantages.

3. A comprehensive business circle survey can make operators know the advantages and disadvantages of the store location and the needs and preferences of customers, which can be used as the basis for adjusting the product mix; Operators can set clear performance targets according to the survey data. Through the analysis of business circle, the market development strategy is formulated, which is extended continuously, the scope of business circle is expanded and the market share is increased.

the importance of business circle environment analysis

the choice of business circle is related to the scope, outline, the size of the store, the investment cost, the benefit of recycling and the number of branches, etc., and it is also mutually causal to the future experience of food and beverage stores, advertising, corresponding customer countermeasures, etc., which can be said to be the focus of determining the business circle. Therefore, when restaurants consider choosing a business circle, first, they should link it with the variety, price, decoration scale and grade of restaurants to determine the location of the store; Second, it is necessary to understand the compatibility of local customs and lifestyle, comprehensively consider local population variables and other variables, and predict the future development of the selected areas. Investigation report on food and beverage business circle 4

Generally speaking, the so-called business circle refers to the distribution range of consumption places chosen here when consumption behavior occurs. Business circle survey is related to the success or failure of catering stores after opening, and its importance is self-evident. According to the person in charge of the marketing department of Beijing Hanfugong International Catering Management Co., Ltd., through the investigation and comparison of the business circles of thousands of different brands of restaurants in the market, a conclusion is drawn that the business quality of restaurants is related to many reasons, among which the business circle where restaurants are located plays a vital role except the taste characteristics of restaurants, and the correct choice of business circles can help restaurants improve their survival rate and turnover.

in order to help franchisees successfully open stores and make money, many catering enterprises now take assisting entrepreneurs to do business circle investigation and location analysis as the top priority in their franchise policies, which brings great help to entrepreneurs who lack entrepreneurial experience and practical operation, and the probability of successful entrepreneurship is much higher. To a large extent, the investigation of business circle is also manifested as a sense of business. As an entrepreneur, it is not enough to rely solely on the help of the headquarters if you want to achieve real long-term development. Only when you have this insight into business opportunities can you objectively analyze the development potential of the projects you are engaged in in in your local area and make accurate expectations. Here, Aishang. com specially sorts out the key indicators of several business circles, hoping to help your career development.

1. Importance of business circle environment analysis

The choice of business circle is related to the scope, outline, opening size, investment cost, recycling benefit and the number of branches of restaurants, and it is also mutually causal to the future business form, advertising promotion and corresponding customer countermeasures of restaurants, which can be said to be the focus of determining business circle. Therefore, when restaurants consider choosing a business circle, first, they should link it with the business variety, price, decoration scale and grade of the restaurant to determine the location of the store; Second, it is necessary to understand the compatibility of local customs and lifestyle, comprehensively consider local population variables and other variables, and predict the future development of the selected areas.

II: Categories and concerns of business districts

There are 361 lines. Entrepreneurs in each line have different business district analysis, and the indicators of business district type inspection are also different. Some experts classify business districts into business districts, residential districts, cultural and educational districts, office districts, comprehensive districts, etc. However, this strict distinction in modern times is not obvious, and most business districts are gradually mixed due to the improvement of business.

1. Pure business district, which is generally well-equipped, characterized by a large business district, a large floating population, various stores, bustling and lively. The intensity of business competition is analyzed according to the development degree of different cities. If it is a mature business district, small and medium-sized investors generally do not consider it. And if the planning and construction of the business district is not long and the competition is not white-hot, it contains the possibility of business opportunities. Business district refers to the concentration of business activities. Due to the increase of passers-by, various restaurants are formed, mainly fast food.

2. In residential areas, there are more than 11,111 residents, and the consumer groups are local permanent consumers. Their consumption habits are stable. When starting a business, they pay attention to convenience and intimacy, and the purchase rate of household goods is high.

3. Cultural and educational areas. There are generally many schools near the cultural and educational areas. The consumption groups in this area are mainly students, and the consumption amount is generally not high, and the consumption habits are relatively leisure. Focus on students' buying habits and conduct key research to judge the possibility of the project.

4. The office area basically refers to the commercial office area, and the consumers are mostly office workers. The consumption characteristics of office workers are mainly time stability and concentration. This kind of business circle mainly focuses on the entrepreneurial content of the tertiary industry. Such as restaurants, leisure places, conferences and so on.

5. Comprehensive area, which is divided into commercial-residential mixed area and industrial-commercial mixed area. The mixed zone has the consumption characteristics of a single commodity circle, and a business circle often contains a variety of business circle types, which belongs to diversified consumption habits.

3: Key indicators of business circle analysis

In view of the above analysis of business circles, every business circle contains different business opportunities, but there are several key indicators that should be carefully analyzed, that is, demographic factors and environmental factors supporting business.

1. Comprehensive factors of consumer groups:

It includes the general statistics of the number of residents, the income level, per capita consumption capacity, working population, floating population and purchasing power of the inspected area. The most commonly used method of local wage level consumption level is to investigate the local mainstream price, volume, consumption patterns (conservative consumption, cutting-edge consumption) and consumption habits (customers' needs and preferences) as the basis for selecting project portfolio.

2. Environmental factors of business matching:

Simply speaking, it is the analysis of local competition patterns. According to the preliminary investigation, determine the category of the business circle, and then determine the local competition environment analysis of the project you are engaged in. Who are the competitors in the same industry? Where is the main distribution? In addition, we should also consider the geographical relationship with surrounding cities, that is to say, the complementarity of the project. For the areas where the business circle is not mature, the main consideration is the saturation of the business circle in this area to understand whether the same industry in this area is too much or not. The possibility of building a store in an area with low business circle saturation is bound to exceed that in an area with high business circle saturation.

In a word, the investigation and analysis of business circle is not just a simple demographic analysis and environmental investigation. We suggest that if you want to join in the business, you must do a good job in the business circle investigation in the early stage, choose the store address reasonably and correctly, and consider various factors comprehensively, so as to ensure the successful development of food and beverage outlets.