As a short video APP for a national time killer, Tik Tok is in a mess at present.

We can see Didi, Meituan Takeaway, JD.COM, Tmall, Hornet's Nest, Audi, Volvo, Xiaomi's mobile phone, etc. all display various marketing and publicity routines in Tik Tok, so how is the liquor marketing in Tik Tok?

The booming market situation of the wine industry:

"Two micro and one shake" is the main battlefield of social media marketing at present, and it is also a necessary marketing rule. The wine industry is no exception. When many people were jealous of the explosion of other people's homes, many wine brands began to lay out in Tik Tok.

Wine companies and brands such as Jiujiu, Jiang Xiaobai, Yanghe, LU ZHOU LAO JIAO CO.,LTD, Jiannanchun, Xiaohuangping Weak Alkali Liquor have already played a marketing role in Tik Tok. Although Tik Tok, a wine brand that has settled in Tik Tok, has different styles, each has its own explosions and highlights, and has begun to enjoy the bonus of Tik Tok.

Of course, Tik Tok's best marketing application in the wine industry is Xi 'an bowl-throwing wine, which is popular in Tik Tok and has become one of the must-see spots for traveling to Xi 'an. It has been dubbed that "a wine seller saved a village from selling bowls".

However, except for the above-mentioned wine companies, most brands in the wine industry have not kept up with the pace of Tik Tok, which is also the traditional performance of the wine industry. When the catering, tourism, automobile, real estate and other industries have become popular in Tik Tok, the wine industry began to act. And objectively speaking, compared with other industries, the level of wine industry brands playing Tik Tok marketing is not very good. Although most enterprises have settled in Tik Tok, they are not very good at content marketing, either the number of fans is very small, there is little interaction, or the content is not eye-catching.

How do wine companies play around Tik Tok?

For the wine industry, there are many scenes to connect and interact with Shake Friends when playing Tik Tok marketing, but most wine companies have not yet explored them. At present, in the face of the huge blue ocean market, whoever comes first to deus ex can seize the head advantage.

1。 On-the-spot shooting by wine enterprises reveals the secrets of wine-making technology

Wine culture has an important inheritance in the history of China's civilization development, which also leads to the frequent occurrence of drinking scenes in most people's lives, but people have no direct contact with wine enterprises, have never seen the appearance of wine enterprises, have never seen how wine is brewed, and what good wines are there besides the wine they often drink? From the factory to the products, the elements of the wine enterprises themselves are scarce materials.

Brewing mode, production technology, production workshop, brewing museum, factory layout, etc. These are very unique themes.

2。 Characteristics of wine enterprises

Every wine company has its own unique characteristics.

3。 Online celebrity, a liquor company, created

Many liquor companies used to be state-owned enterprises. The image of most wine company executives is solemn. In fact, everyone's image should be stereoscopic. In addition, the managers of wine enterprises themselves have accumulated a high reputation, and they are "online celebrity" with great influence.

4。 Combining the resources of wine enterprises, it may be the most effective marketing tool to play the Tik Tok Challenge

. The most common way to use Tik Tok is to launch a "challenge". The challenge is to get friends to participate in short video competitions and spread the brand's voice with some songs, dance moves or other forms.

For most wine companies, content marketing is more about brand communication, gaining a good impression among friends, occupying users' thinking, and allowing everyone to increase their brand exposure and activities in national applications.