1. Marketing planning of "Wang Lao Ji":/question/488480982693282332.html;

2. Marketing planning scheme of FMCG;

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3. Brand Case Planning Skills and Marketing Planning Scheme for FMCG;

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4. On-site promotion scheme of Mengniu Youyi C in Yogurt Festival;

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5. Master Kong FMCG industry brand planning case:

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Marketing plan:

Marketing plan is a sales-oriented plan, which refers to the overall planning of various promotional activities in order to achieve the expected sales goals before marketing and service. A complete marketing plan should include at least three aspects of thematic analysis, namely, basic problems, advantages and disadvantages of the project market, and methods to solve problems.

Marketing planning is a plan for the development of a customer and the marketing of a product. Its task is to provide an action guide for changing the hazy "future tense" into an orderly "present continuous tense", and the resulting marketing planning scheme is the blueprint for enterprises to carry out marketing activities.

Marketing planning must have the characteristics of clear purpose, obvious comprehensiveness, strong pertinence, outstanding operability and exact clarity, that is, it embodies the requirements of "focusing on the theme, clear purpose, thorough and meticulous, thoughtful and specific, one thing and one policy, simple and clear".