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How do some catering industries use email marketing to seize the "pain point" of customers?

It should be rare for email marketing to grasp the "pain point" of customers now. Many people don't read this kind of advertising (marketing) email and can't display it intuitively, so it will be thrown aside as spam or ignored directly. It is not as good as the popular platform promotion, such as WeChat, Weibo or the popular short video platform promotion. Or do outdoor advertising directly in places with large local traffic, and spend money on advertising on local famous websites.