2018 Chinese food and beverage business plan

I. Entrepreneurial background

In recent years, China's catering industry has developed rapidly, with a rich variety of food and beverage, a rapid increase in the number of stores, and an endless variety of types of restaurants and hotels, with increasingly fierce competition in the industry. At the same time, foreign fast food landing on China's catering industry has also put forward a serious challenge. With the foreign fast food into a large force, a new mode of catering operations - chain management gradually by the majority of practitioners of concern. Chain management has changed the traditional way of small production and operation, effectively reducing operating costs, expanding market share, and bringing great economies of scale to enterprises. Domestic insights have begun to use the chain as an effective means of development of production and operation, such as Beijing Quanjude Roast Duck Group, Dong'an Catering Group, Tianjin Dog Li Group, Dalian Bohai Hotel Group, etc. are at the forefront of the domestic food and beverage industry chain, the scale of the development of the industry has played a catalytic role in the development. But in general, China's chain management, especially in the catering industry chain management is still in the primary stage. Vigorously develop chain management is an effective way to improve the economic efficiency of the catering industry and the road.

Second, the store profile

The store is located in the center of the university gathering, the main target customer groups are college students, teachers, and working people. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner, as well as special cold drinks and casual dining. Breakfast is characterized by snacks. There are many varieties, full flavors and rich nutrition, so that diners have more choices. Lunch and dinner are characterized by healthy dishes. The restaurant adopts the self-service fast food method, so that customers have a more relaxed dining environment and more space for choice. The restaurant is decorated in a natural, casual and modern way, with light and warm colors on the walls, a reasonable and exquisite kitchen layout, good lighting, and an overall sense between the nature of a family kitchen and a hotel kitchen.

Initial (1-3 months)

The main product is for the city of three groups of different health conditions of the meal, the market strategy for the positive and effective marketing strategy to occupy the Chinese restaurant and health care drugs market share; set up a good brand image of "green food", to enhance the quality of the food, and to enhance the brand image of "green food".

Mid-term (1 year)

Consolidate and expand the existing market share, and further improve the restaurant's management system, improve the level of scientific management of the enterprise; start to prepare for the expansion of the brand must be the corporate image recognition system, a unified advantage of the characteristics of the meal, a unified management model and other aspects of the construction.

Long-term (2 years)

At that time, the restaurant operation has entered a stable and good state, with the enhancement of the power and influence of the enterprise, the scope of services can no longer meet the needs of potential customers, the way of franchising, to open up new market space, expanding the scope of the restaurant's radiation and influence.

Third, the development strategy

1, the restaurant opened before the advertising campaign, because the main customer base is for students, and students in the speed and breadth of information transfer is very large, so the publicity may not cost too much effort, just flyers or multimedia and other forms of simple advertising can be.

2, the restaurant takes the buffet way, free tea and fresh soup. And the quality of rice is relatively better than the competition, can be used in different ways, so that the taste is different, in order to be different from the competition, to give customers more concessions, in order to attract more customers. In addition, the restaurant is also based on different holidays and set up a characteristic couples package, which will also become a major feature of the store. 3, there are many students are accustomed to the three o'clock and one line lifestyle, many times in order to save time will choose the nearest dining place and do not want to go to the farther away from the restaurant, so in the location selection will not be with the school gate is not too far. The restaurant will also introduce delivery service in due course, according to the different situations to take the appropriate approach. Such as: if there are more than three (including three) of the amount of calls can be delivered free of charge to the door, a separate call for takeaway need to be delivered to a certain delivery fee, so there is a benefit, such as one person want to call for takeaway, in order not to pay the delivery fee will be pulled up on the other two takeaways, so it is also able to increase sales.

4, the restaurant uses stainless steel buffet plate, that is, saving and environmental protection, and the waste can not be dumped, you can contact the farmers, so that it is free to collect regularly, so can be mutually beneficial. It is reported that competitors in this regard is not in place, so a good dining environment is to attract more customers.

5, the summer vacation period although the source will plummet, but after all, there are still some of the students who stay in school, nearby residents and part-time workers, then you can take to reduce the amount of production, shift the focus of the service, etc., in order to improve the business situation in the summer. During the winter vacation on the consideration of repairing the business for a month, has reduced unnecessary cost expenditure.

6, the market economy is a fast-growing, changing, dynamic, so we must take a long-term view of the development of an enterprise and analyze the production of a long-term plan, every stage of the operation of the overall situation should be summarized, and make the next step in the plan, so that the development of a ladder-like pattern. After stabilizing the operation, you can consider expanding the operation, increase other services, and can look for new markets, do chain operations, and slowly build their own brand, can be specifically for students to provide food and drink catering industry development, in short, to look at the problem from a long-term perspective, so that there can be the future of the enterprise.

Four, restaurant management structure

store manager and cashier 1, 1 chef, 2 waiters. Business philosophy focuses on the following points:

Main cultural features: health care, humanistic care

Main product features: vegetarian meals with therapeutic health care features Main service features: self-help form, membership tracking service Main environmental features: green dining environment with traditional cultural atmosphere V. Market analysis

In the university cafeteria in the Diet has always been a problem, the poor quality of food in the university has become a recognized problem, just to meet the students' food and clothing problems, while the quality is far from meeting the requirements of the students. This plan is based on this point, in order to protect the dietary safety of college students, improve the quality of college students' diet, aims to provide college students with low-priced, safe, high quality and characteristic food, and at the same time, provide certain positions for the colleges and universities to help poor students to better complete their studies. Advantages and disadvantages:

Advantageous analysis: the restaurant business to solve the school cafeteria meals taste a single problem, there is no flow of stalls health is no guarantee of worry, and with the cafeteria is also convenient and fast, save time. In addition, this restaurant adopts the self-service selection method, which should be easily welcomed by customers and can save some human resources. Simple and comfortable decoration will be a big feature of the restaurant, students generally like to dine in clean and good service restaurants, so satisfactory service will also be this restaurant's . A major feature. In addition, the restaurant provides green, healthy food. It is also in line with the concept of green ecology in the society, which is more suitable for health-conscious college students. In addition, the school cafeteria has a clear time limit for dining, and few restaurants outside the school sell breakfast, so the store outside the school can more easily capture this part of the market share lost due to the time difference, in other words, the market share generated by a period of time before and after the dining point to eat the potential customer base.

Weaknesses: Due to the start-up, the fast food restaurant is small, such as dining human resources, service programs are relatively limited. And the competition inside and outside the school district is also relatively fierce, so there is still a small disadvantage. On the other hand, because the school holidays are fixed, the source of customers will plummet during the winter and summer vacations, which will be even less than the summer, which will be a more difficult problem to solve.