The year is an important initiative of the corporate culture landing, so how to write it? I tell you below.

Meaning and value

, in fact, is that the enterprise will face the most urgent need to solve the problems faced in the management or corporate culture of a sub-idea, identified as the entire enterprise in a certain annual stage of the work focus, around this focus to carry out a series of work, to fully stimulate the enthusiasm of all employees to participate in the team to play the wisdom and power to focus on solving, thus promoting the annual work of the enterprise. The wisdom and strength of the team to focus on solving, so as to promote the realization of the annual business objectives of the enterprise and the steady implementation of the overall development strategy. The essence is to solve a practical problem in the development of the enterprise every year.

Cultural theme of the three major values:

1, is the stage to focus resources on solving a real problem in the enterprise, to enhance the level of business management and an effective way to reflect the value of the enterprise culture workers an important carrier;

2, is to promote the culture of the enterprise is an important way to the ground, and is the closest integration of management of an

3, through the process of various forms of activities to enhance the cohesion and centripetal force of the enterprise.

Planning

Theme that slogan

Theme - that is, the theme of the most condensed, the most accurate, the most evocative expression; the theme of the year slogan: that is, the theme of the most relevant, the most appealing interpretation of the slogan; some companies have not refined slogan, there is certainly better, there is not also the most important thing to do.

A visual atmosphere creation system

Can be specially designed and produced for the theme of the year graphic signs, a variety of promotional posters, TV promos, microfilms, microblogging, microblogging public **** number, the internal publication of all the communication carriers have been mobilized, to create the most intense atmosphere

An action learning workshop

I think that action learning is one of the best things that can be done in the world.

I think action learning is one of the best cultural themes into action tools, the organization of one or more action learning workshop, the participation of personnel from various departments, connecting the collective wisdom, *** with the development of landing methods and action plans;

A supporting management mechanism

The theme of the year's theme is closely related to ensure that a series of systems to achieve the theme of supporting the construction of the goal, talent, incentives and other mechanisms to improve and introduce. Incentives and other mechanisms to improve and introduce;

A set of activities with the theme of momentum planning program

That is, around the theme of the theme of the year, to carry out a series of internal publicity campaign activities, such as the theme of the year's kick-off meeting, training, competitions, team training, corporate anniversary celebration, annual meeting, etc., at the same time, to carry out a series of corporate image and brand publicity, product marketing and promotional activities, such as the theme of the year's news release meeting, dealers, distributors, and other promotional activities. At the same time, a series of corporate image and brand publicity, product marketing and promotional activities, such as the theme of the year news release meeting, dealers / suppliers meeting, terminal theme promotional activities, media advertising and soft publicity articles.

Where does it come from

For an enterprise, we can think about the source of the theme from the following dimensions:

First of all, our corporate culture concepts, such as the core values, the spirit of enterprise should contain a lot of elements, such as customer centricity, collaboration, innovation, honesty and so on. Landing is not a year can be done, we can focus on each year to do an element of the landing it, a year to solve a problem, or even a few years to solve a problem, this is a thought; thinking in the past year, our staff at all levels of the most lack of what kind of spirit, the most neglected what kind of concept, the most lack of what is the first to do what?

Secondly, think about the past year, our business management process, what kind of problems, what are the weak links; in the next year, our business management objectives? In order to ensure the realization of the goal, we should improve and breakthrough in what areas.

Finally, combined with the medium- and long-term planning of corporate culture strategy, for example, last year we just sorted out the company's conceptual system, this year we can determine the cultural "cognitive" year, and then the cultural identity year; the year of cultural deep planting ......

Methods: Keyword refinement method

First list of keywords, and then summarize and refine the keywords,

Business management mechanism, we build a platform to make suggestions, but do not do it personally;

Curing some activities in the form of action learning workshops, such as culture month.

A power plant in Guangdong Province, the annual case

Theme: introspection tolerance, do not complain

Theme of the source: one is the staff call, the second is the action learning workshop, the departments to find some staff representatives, we are through the action learning method to discuss the theme; the formation of the program reported to the leadership for approval.

1, held a kick-off meeting, the general manager put forward expectations to request, and take the lead in practicing; general manager and the executive team from the self to start, mutual supervision, first of all, in the regular meetings of executives, not allowed to complain about the sound of the problem of communication with each other, who if you are again complaining about the penalty of 100 dollars, donated to the poor areas of schoolchildren to do public welfare; pushed to the middle level as well as the various teams;

2, issued the "World Without Complaints", organized by all the staff representatives to discuss the theme through action learning methods. The World Without Complaining", the organization of all employees to read, write after reading, each team in the pre-shift meeting to do reading content exchanges;

3, hired a university professor to the company for psychology lectures, how to build a happy workplace lectures;

4, planning and guidance to carry out a variety of forms of public welfare activities;

5, the theme of the party day, the theme of the group day activities carried out to allow the majority of members of the Party Members first take the lead "do not complain", we negotiate to solve the problem, put on the table, can not be solved, by the general manager to explain the reasons; the formation of the party committee, the company appeared in the disciplinary, illegal behavior, by the party committee to deal with;

6, the branches to carry out the theme of the discussion, for employees to build a platform to speak freely. platform, the staff's mental outlook has changed dramatically, we have fewer complaints, less shirking, production and business performance significantly improved, corporate reputation greatly enhanced;

7, year-end summary of the staff's activities into a book published;

8, the organization of the system and the process of auditing, optimization of the system.

The second year: contentment and gratitude, happy Jingdian

After a big discussion from uncomplaining development to gratitude, put forward the "contentment and gratitude, happy Jingdian" theme slogan red song, played the horn of the pursuit of happiness.

1, happiness wall, showing employees happy moments, *** enjoy a better life;

2, gratitude training, so that employees open their hearts and minds, and always be grateful;

3, the issuance of the "duty as a lamp" to arouse the awareness of the responsibility of employees.