1. website structure, content quality, correlation between theme and content, website update frequency.
Reasonable design of website structure.
A, the structure of the website should be clear and complete, in line with the habits of visitors;
Optimize URL path: the path contains keywords, and the shorter the path, the better for SEO;
C, reasonably set keyword density, word frequency, appearance position, bold and italic, etc. ;
D, the picture is marked with alt tag, not exceeding 3j, try not to use frame box.
Second, the quality of website content should be high.
What kind of content is of high quality? Today, with the explosive development of the Internet, there are more and more duplicate contents on the Internet, and search engines give very low weight to the identical or highly similar contents. If most or even all of the content of a website exists on the Internet, the weight given to this website by search engines will be very low or even zero. The performance is as follows: the content of the website is very rich, and the content included in the search engine is really few; Search engine crawlers don't climb websites, and occasionally turn around and leave; Websites are not included in search engines, etc.
Three. The content of the website is highly related to the theme.
Every page of the website should have a clear theme and keywords. The content should be highly matched with keywords and related to the theme of the website. The stronger the correlation, the higher the score given by the search engine.
Ⅳ. Differences between pages.
The content similarity of each page should not be too high, and there should be at least a quarter difference. If there is a lot of duplicate content in the website, once it is found by the search engine, it will degrade the website, which will be a serious direct K-stop.
ⅴ. This page is interactive.
The content of a web page allows visitors to participate and interact. The form of expression is the comment function of forum websites and websites. If keywords can reasonably appear in the content of comments, search engines will give pages appropriate weight.
ⅵ. Content design of text page.
Generally, it is advisable to control the number of words on a page from 1000 to 2000, and it is recommended to page more. The content structure should be reasonable and the paragraphs should be clear, which is beneficial to the user experience. Browsers often leave when they see a page with a large amount of content, thinking it is too time-consuming and energy-consuming. If the content paragraphs are clear and the theme is clear, and the visitor thinks this page is helpful and attractive to him, then he is likely to read it. Cut the content into multiple pages by pagination, which is convenient for browsers to browse many times.
ⅶ. Update the content regularly.
If the content of the website is not updated for a long time, search engine spiders have found that the website has not changed many times. To some extent, the website owner does not pay enough attention to the website because he thinks that the popularity and value of the website are not high. Imagine that the website owner doesn't pay much attention to it. Is it difficult for search engines to "read hot stickers and cold ass"?
Second, external links and anchor text.
First, the weight of the external chain is high.
Due to the transitivity of weight, the higher the weight of the page where the outer chain is located, the higher the weight that the page inherits. External links are equivalent to web voting. For pages with high web weight, search engines will think that the higher the value, the greater the weight score.
Two. There are few export chains on the page where external links are located.
The fewer export chains on the page where external links are located, the higher the weight inherited from this page. Generally, the export links exceeding 100 on the page will have no influence. The principle is simple. The less the cake is shared, the bigger the cake everyone gets.
Ⅲ. External links should be stable.
A page will be crawled and updated by search engines many times. The higher the page weight, the higher the frequency of crawling. The longer the page where external links exist, the more you can gain the trust of search engines. Of course, search engines will think that the higher the value of the page, the higher the extra weight given.
Ⅳ. External links of websites should be everywhere.
Each website has a corresponding IP, and the wider the external chain, the higher the recognition of the station. What needs to be emphasized here is the friendship link. Friendship link is also an external link. If the ip of the site exchanged by friendship links is the same as that of this site, it is basically impossible to inherit the weight. If the website makes a lot of friendly links with IP, it is easy to be punished by search engines.
ⅴ. External contacts should increase steadily.
Of course, the more external links, the better, but if the external links grow irregularly, they will also be punished by search engines. Search engines find that websites have proliferated a lot of external links in a short time, so they will be wary of websites. Natural normal growth is a good thing. However, if the external chain of spam is added through Bi, once these spam pages are eliminated by search engines, the external chain of the website will inevitably plummet, so it is inevitable that the website will be downgraded.
ⅵ. External links are mostly in the form of anchor text.
There is no doubt that anchor text keywords play an important role in improving website keyword ranking. When the keywords of a website are not ranked high in search engines, you can use a variety of anchor texts. For example: long tail keywords.
Seven. Keywords related to the website appear around external links.
If there are keywords around the external link that are consistent or related to the website pages, then the search engine will think that the two pages are more relevant.
There is no shortcut to SEO. Undeniably, the ranking of websites optimized by black hair means has risen rapidly in a short time, but it is not long-term and unstable. Once the search engine finds that the website is cheating, the consequence is to stand in line directly. The website can only develop in the long run if it stands on the user's point of view, correctly uses the above methods and caters to search engines to do SEO.