A full set of VI design lies in the brand visual image normative and systematic integration to create, should contain: brand guide, basic part, application part

Brand guide contains brand positioning (define visual tone), brand architecture (make good mother-child brand image relationship), the basic part of the core elements of the brand for the principle of norms and guidance on the use of the logo specification, standard word specification, color specification, auxiliary graphics specification, special font specification, logo combination specification, error application preview application part is around the brand core elements of the application of material specific design, specification, and so on. The basic part is the principle specification and guidance for the use of the core elements of the brand, including logo specification, standard word, color specification, auxiliary graphic specification, special font specification, logo combination specification, error application preview The application part is the specific design and specification of the application materials around the core elements of the brand. The design examples in the application part provide a reference basis for the brand landing, and the brand visual identity image is constructed under the requirements of the effects and specifications shown in the examples. Conventional includes office system, environment system, publicity system, clothing system, vehicle system, website system. However, each industry has its own special brand touch points, so the application part should be tailored to the specific customer's industry and their own characteristics, to develop a reasonable design breakdown. For example: the banking industry will increase the door system specification, FMCG industry will increase the packaging system specification, catering industry, home appliance industry and so on have their own special application section. Therefore, the offer will also be based on the breakdown of different big differences.