The biggest secret of Haidilao's success is nothing more than the word "details". Many people scoff, but this does not prevent others' enterprises from becoming stronger and bigger. Because the more awesome it is, the more rigorous it is to control the details. Haidilao did it, so it succeeded. Haier Zhang Ruimin once said that it is not simple to do every simple thing well, and it is extraordinary to do every ordinary thing well. Many enterprises are defeated by the details. Sometimes a tiny detail in a restaurant can ruin all the dining experience of customers and affect the revenue of the restaurant.

The employees of Haidilao Hotpot are working hard to create differentiated services. How can we make customers feel the difference? Is to exceed the expectations of the guests, so that people can enjoy the service in Haidilao hotpot that they can't enjoy in other hotpot restaurants. To do this, we should not only rely on standardized services, but also provide creative personalized services according to the preferences of each guest. From washing vegetables, ordering food, delivering vegetables, making chafing dish bottom material, taking guests to cook, cleaning and checking out, Zhang Yong, who has worked in every position of chafing dish shop, knows that the needs of guests are varied, and the waiters trained by processes and systems can reach the passing level at most.

Haidilao regards employees as family members. Employees live in formal houses, with air conditioning and heating, TV and telephone, and free internet access. The company also hires people to clean the dormitory and change the sheets. The standard of renting a house for employees is to walk to the workplace for 21 minutes. Haidilao Hotpot not only takes care of employees' children, but also thinks of employees' parents. Part of the bonus of outstanding employees is sent directly to parents in their hometown by the company every month. Who doesn't want children to be successful? However, after all, there are a few who return home dressed in gold, and the money sent by the company every month makes these parents' faces glorious. People in China are reserved, while farmers in China are even more reserved. They are proud of themselves, but they say, "This child is blessed to find a good company, and the boss regards him as a brother!" No wonder employees call Zhang Yong Zhang Dage.

in the future, process standardization will become a moat for catering brands. This is especially true for chain enterprises. With the upgrading of consumption, this puts forward stricter and more detailed requirements for restaurant management, which reminds catering businesses that they must pay attention to details. Although the details are small, they are powerful for restaurants.