(A) Choose a location that suits you

To choose a location, you should first understand the concept of "business district". The business district is a certain business area covered by the customer's attraction, it is to maintain a certain amount of sales of customers how to exist in the geographical range. Due to the influence of consumer habits, market traditions, transportation and other factors, the market in a particular region tends to form a specific business district.

1, in the business district selection

In the business district selection, in order to adapt to the flow of population, to facilitate the majority of customers shopping, under the guidance of the principle of expanding sales, the vast majority of the end of the store will be located in the center of the city's bustling, crowded city roads and transportation hubs, urban residential areas near the main road of transportation and suburban areas, villages, towns and residential areas, such as purchasing areas.

①City Central Business District

This is mainly in the center of the city's busiest zone, the city's main street through the middle of the city, gathered many famous department stores and a variety of professional stores. For the apparel business, it's best to be in a place with heavy foot traffic.

②City traffic and transportation hub of the commercial street

This is a big city will be commercial streets, but also the place of the flow of people. In the holidays, commuting time crowded, the store site selection in these locations is to facilitate the flow of people to and from the shopping. As a clothing store, buy clothing people are in their leisure time, will not be in the commute to buy, so, generally speaking, this place is not suitable for opening a clothing store.

3 city residential commercial street and the edge of the district commercial center

city residential street customers, mainly nearby residents, in these locations to set up store is to facilitate the nearby residents of the neighborhood to buy. Fringe commercial centers are often located near important railroad stations and are smaller in scale. For small apparel stores, they are also well suited in the commercial areas of the city's residents, which is conducive to meeting consumer demand. For general apparel, the buyer in order to facilitate the proximity of the purchase.

④Suburban shopping centers

In the case of increasingly congested urban traffic, parking difficulties, serious environmental pollution, with a large number of private cars, adjusting the development of highways, a portion of the city's residents to move to the suburbs, the formation of suburban residential areas, in order to meet the suburban residents of the shopping needs of a number of stores located in the suburbs near the residential areas, the formation of suburban shopping centers. Can live in the suburbs is generally the upper middle class, to open a clothing store to open a slightly higher grade. If it is a general clothing, the business may not be good.

But since many residents have private cars, most of the people who want to buy apparel will go to the commercial areas in the city center. Therefore, in part, the city's central business district is the optimal choice.

2, some of the factors affecting the advantages and disadvantages of the commercial district

1) the commercial district belongs to the state of the city

Mainly includes the size of the city, the number of people, the characteristics of the city, the city's business situation, the influence of the city, the city's radiation status of the neighboring areas. These factors are important to consider when deciding the size of the store, and sell which type and grade of clothing, must be suitable for the public needs, to match the characteristics of the city.

②Commercial district in the city's location

Mainly including the commercial district of the transportation, communications, other services set up, the concentration of people and the purchase of the circle of people's consumption level, the proportion of clothing consumption in the total consumption of the situation.

3 the internal condition of the commercial district

The examination of competitors, mainly the number of stores in the commercial district, the shape of the characteristics, the nature of the road, the type of business, the size of the market and market share. This is particularly important. At the same time, the commercial district business state of mind, whether or not concentric, whether or not profit-oriented, whether or not a long-term strategic development vision are extremely important.

(2) examine the conditions of your store itself

The location of the store is very important, it determines the size of the customer flow. However, on the basis of the specific location selection, you should also pay attention to some of the conditions of the store, it also affects the business of the store, sometimes, a good location will be due to the reasons of the store itself and the business is not good, or due to the initial did not take into account some of the conditions of the store itself, the store owner had to change the location of the other, the effort and expense.

Some of the conditions of the store itself must be taken into account when setting up a store, which mainly includes the following points:

①Shape of the shop

When renting a store, the shape of the store is determined, so when choosing, it is more important to pay special attention. There are two kinds of stores, one is irregular and the other is regular. Since apparel is and has a sense of the times, it is the best choice if the shape of the storefront can have a shape that is different from that of a regular storefront. It can attract the customers who pursue the fashion and trend, and these people will have a kind of store opening with modification, then the dress is also the psychology of seashore and individuality. Moreover, another point is that the peculiar shape is easy to be noticed by customers, and also easy to hire, in favor of the spread of reputation. And the rules of the store can not receive this effect, only by the decoration of the facade to achieve the effect of attracting customers.

②Store

The front is very important, the decoration of the front is the most important.

Door, that is, the entrance and exit. A store must let the customer in and out of convenient, so as to have a good business. Clothing stores have a fast flow of customers, generally speaking, there should be at least two. If the store site is on a corner with two doors open in front and back, facing two streets, such a store is the best choice. If the store has only one station, it is necessary to enlarge it in the renovation, preferably all open, without doors, which is conducive to customer access. But if the dress store is in a less busy location, at the beginning, the patronage will not be a lot of people, in this case it is not advisable to open the door more, you can take advantage of the inconvenience of access, while keeping some customers in the store. Sometimes this helps sales, because the apparel store, customers like to go to a crowded store, they will have a psychological, popular store, there must be good merchandise or cheap, and sometimes also reflects the trend, so customers are willing to go to a crowded store, and those who would have been cold store more cold. The same in the promotion, but also to seize this psychological, conscious people in the lion part of the customers in the store.

3 store towards

Store towards the relationship between ventilation, sunlight and other aspects, special attention should be paid. North-south direction of the store from the sun, the daytime will not be too hot. In summer, there is no sun, it is cooler, customers will prefer to patronize, but also can save air conditioning costs. In the afternoon, the sun shines into the store, not only hot, but also give people a very irritable, very cluttered feeling, so that customers do not want to enter the store shopping. But in winter, it gives people a warm feeling, so people want to patronize. Therefore, the owner should consider what kind of clothing they want to sell and choose the store, if it is a summer dress, the store to the north and south as the first choice. If operating a class of winter clothing, it should be east and west of the store. The east-west direction is generally not the best choice to open a store, because this kind of store to install air-conditioning, which is a small amount of expenditure. But it has a big advantage is to make the store lighting effect is very good, the store is the most taboo is dim, so that customers do not want to enter. A bright store will give people a comfortable feeling.

④Space of the shop

Space includes area and height. The feeling of space is very important, it is the first feeling of the customer into the store, not too crowded, nor can it look empty. The area is of course the larger the better, but the size of the area and the rent is directly linked, so it is best to live within their means. Height is mainly to the height of the ceiling as a reference, one is to have a high, spatial effect, good visual effect, will not be too crowded; the second is that you can display goods, when the model is placed in the store, it must be proportional to the height of the store, otherwise it will be uncoordinated.