Hotel group purchase, that is, hotel group consumption, refers to a shopping method in which consumers who know or don't know unite to increase their bargaining power with hotels in order to obtain the best price. According to the principle of small profits but quick turnover, hotels can give discounts for group purchases that are lower than on-site consumption and quality services that individuals cannot obtain when purchasing.

As a new mode of e-commerce, hotel group purchase improves the bargaining power of consumers and hotels through the forms of consumers' own organization and merchants' group purchase, which greatly gains consumer profits and realizes a win-win situation for hotels and consumers. Therefore, the mode of hotel group purchase has developed rapidly.

In addition to the rapid development of mass consumption of budget hotel group buying business, high-end star hotels have also put down their bodies to participate. This is an inevitable trend for high-end hotels to change their market positioning and develop popular catering in the future. [1] The hotel industry has taken the initiative to get rid of the business model of over-reliance on abnormal consumption in the past, connect with the daily consumption of ordinary people, and try a new hotel group purchase sales model to drive the healthy and rapid development of the whole industry.

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