The "Cloud Purchase Jiangsu" live shopping festival and the strategy conference for Jiangsu to see Suning in the fifth season were grandly held in Sofitel Nanjing Suning Galaxy Hotel. Guests from Jiangsu Provincial Department of Commerce, Jiangsu Household Electrical Appliances Association, Metropolitan Consumer Alliance, top 111 brand suppliers and alliance industries such as home appliances, home improvement, real estate, travel, tourism, catering and property attended the conference. The press conference launched the "Cloud Purchase Jiangsu" Live Shopping Festival, and distributed 2 billion consumer subsidies to the citizens of Jiangsu Province to help Qiangfumei High-tech Jiangsu!
on the occasion of the 5th IP marketing campaign of "Looking at Suning in Jiangsu", Suning.cn joined forces with 13 cities in Jiangsu to create the "Cloud Purchase Jiangsu" Live Shopping Festival. Relying on the advantages of Suning.cn platform, we will promote "Jiangsu Good Goods" to the whole country, help Jiangsu brand enterprises to transform online marketing, and * * * cast the golden signboard of "Jiangsu Excellent Products+Digital Economy". Under the leadership of the Provincial Department of Commerce, after five years of development, the activity of "Looking at Suning in Jiangsu" has become the "province's large-scale consumer IP" with the largest subsidy, the widest coverage and the largest sales scale!
Bian Yangyu, general manager of Suning.cn Nanjing Region, made an interpretation of the specific consumption promotion measures of "Looking at Suning in Jiangsu". With the improvement of the domestic epidemic prevention and control situation, the production and living order has been accelerated, and the consumer market has continued to pick up steadily. In the first half of the year, Jiangsu's regional GDP was 4,672.292 billion yuan, with a year-on-year increase of 1.9% at comparable prices, ranking first in the eastern coast and second in mainland China.
as a key commercial and trade circulation enterprise group in Jiangsu and the whole country, Suning made great efforts to subsidize users in the first half of the year by means of "subsidy for returning to work", "24 interest-free issues", "double-billion subsidy" and "consumption alliance in metropolitan area" to stimulate the consumer market and innovate service standards. From October to June, the sales volume of goods in Suning.cn reached RMB 194.155 billion, up by 5.41% year-on-year, of which the online sales volume increased by 21.19% year-on-year, and the proportion of online sales increased to 69.43%.
continue to promote the industry's first central air conditioner, and the installation fee is free of charge. In view of the recent peak season of air-conditioning sales, Suning also launched the service of "buy in the morning and install in the afternoon", which can be enjoyed as soon as possible at night; In addition, it can also provide fault detection service for free, so that consumers can truly feel at ease in buying and using air conditioners.
2. Scene upgrade: "13+N" live broadcast, scene interconnection, unlimited cloud purchase
2121 will enter the era of live broadcast by everyone. In the first half of the year, Suning actively explored the live broadcast mode with goods. During the period of 618, there were more than 511 live broadcasts in Jiangsu. The general managers of the four major regions joined forces with local media, online celebrity and brand leaders of head suppliers to enter the live broadcast room, and the cumulative sales conversion exceeded 21 million.
In addition, Suning Store Broadcast will continue to exert its strength, and the store shopping guides in the province will unite with major alliance brands to create 811 live stores and launch 11,111 explosive products, so that everyone can choose and buy with peace of mind. In addition to live traffic, Suning will socialize with over one million Twitter users and more than six million fans in Jiangsu, helping sales and unlimited cloud purchases.
3. Subsidy upgrade: 2 billion coupons from the consumer alliance help the rich, beautiful and high-tech Jiangsu
This time, the consumer alliance will be expanded again and the subsidies will be upgraded again, and 2 billion consumer subsidies will be distributed to the whole province, covering more than 11 life service industries such as home appliances, home improvement, real estate, catering, travel, entertainment, tourism, education, medicine and express logistics.