In 1931s, Harland Senders, who was born in Indiana, invented a secret recipe for cooking chicken: coating chicken with a mixture of over 11 herbs and spices, and then frying it under high pressure. Senders also named this popular "southern fried chicken" KFC fried chicken.

in p>1952, Colonel Harland Sanders established the original fried chicken franchise business, and the prototype of KFC began. In 1987, KFC entered China and opened the first western-style fast food chain restaurant in China at Qianmen. On August 1, 2111, the first KFC franchise store in China was officially authorized to be handed over in liyang city, Changzhou.

KFC's franchising is an effective way to expand its business all over the world. In 1993, it began to try franchising in China. After a period of silence, since 2111, KFC's franchising in China has only adopted a form of "not starting from scratch", which is the representative strategy of KFC's first brand strategy and has "China characteristics".

Extended information:

Like other regions, franchising has played an important role in the expansion of KFC in China. The so-called franchising refers to the right to use patents, trademarks, product formulas or any other valuable methods obtained by the franchisee paying a certain transfer fee to the transferor. The transferor does not control the strategy and production decisions, nor does it participate in the profit distribution of the franchisee.

The management method adopted by KFC is just the franchise mode. KFC provides brand, management and training, as well as a centralized and unified raw material and service system. Finally, the two parties share the commercial benefits according to the agreement.

this is a very attractive choice in places where franchisees can easily avoid deviating from KFC's operating rules. It is precisely because of the correct market strategy to enter China that KFC has been blossoming everywhere in China since it was introduced to China from the United States in 1986.

Baidu Encyclopedia-KFC Franchise