Detailed Description

The world's dessert capital is in China, and Guangdong is the most important place in China, where "double-skinned milk" is regarded as the best dessert in the world. This traditional snack from Guangdong Shunde by buffalo milk, egg whites and sugar and other mixed stewed, such as paste, white color, delicate texture, like baby skin like a breakable, sweet and light taste, like a beautiful woman in the south of the Yangtze River like a warm and colorful, can be served hot or cold, moisturizing the lungs and nourishing the face, can be said to be wonderful. Its specialty also lies in the double layer of milk skin, a layer of sweet flavor, the second layer of fragrance, so the name "double skin milk". Guangdong people, especially Shunde, Guangzhou, not many people have not eaten double-skinned milk, but in other parts of the country but few people know. Such a culinary masterpiece why buried in Guangdong city for more than a hundred years? March 2006, an old man came to the front of the stage, the details of the original, and will be practiced for half a century of double-skinned milk skills presented in front of the world.

Persistence to learn the art of the rich young masters to taste the courage

It is said that in the late Qing Dynasty, Shunde Daliand a farmer's son called Ho thirteen, in the morning cooking breakfast, inadvertently in the buffalo milk in the turn of the pattern, and soon there is an old friend of the knowledge of the formula to buy, open the food stalls, the Shunde double-skinned milk will be eaten into a tradition. This person has no children, before his death will be the skills were passed on to three people, and let them make a poisonous oath will never be spread. Because there is a "letter" in the name of the late master, but also to show the meaning of keeping promises, the three will be named "× letter", carefully operated, inherited for a hundred years. Now in all parts of Guangdong, the long history of the double skin milk store has more than three, who is authentic, there is no way to prove, but it is interesting that they are more than the "letter" word named, and the recipe for its stunts is not easy.

This year's 68-year-old Mr. Wen Qingcai is a native of Shunde, his ancestors also opened a double-skinned milk store in the local red. He clearly remembers a large family almost every day to order 20 cups of double-skinned milk in the store, saying that the family's wives and young ladies especially love to eat, as it is a secret recipe for beauty. Wen Qingcai grew up smelling this unique milk flavor, and had unspeakable feelings for double-skinned milk. He was determined to inherit the family business and carry it forward from a very young age, but he was neither the eldest son nor the first-born, and his stubborn father just forbade him to learn.

When Wen Qingcai was 16 years old, his elder brother secretly ran away to join the army, he thought the opportunity had come, who knew that his father still refused to pass on the art to him, insisting on waiting for his elder brother to come back to his senses, and his elder mother also used the fact that their mother and son were going to usurp the family property as a reason for interfering with the situation. "I'm just trying to carry forward your skill, what's wrong with that?" Wen Qingcai had a big fight with his father, but in the end, he only fought to help out in the store and never teach him the techniques. He didn't give up on that, and started as a runner's mate, and has been quietly working hard waiting for his chance.

The process of making double-skinned milk seems very simple: first, fresh milk is stewed and rolled, and then poured into a bowl while it is still hot, and the heat will make the milk crust on the surface of the milk; when the milk is completely cooled down, the crust is allowed to remain on the bottom of the bowl, and the milk is poured out, and sugar and egg white are added and stirred evenly, and then poured back into a bowl that has just had a crust on it, so that the crust on the bottom of the bowl floats; and then it is put on the fire to continue the stewing and steaming, and then it is picked up in due course and cooled down, and new The milk skin is generated, is the double skin milk. This process seems simple, in fact, which hides many mysteries. Such as the choice of raw materials, milk must be early in the morning newly squeezed buffalo milk, eggs must be earth eggs, sugar is produced locally for the best; three with the right proportion, both milk, and egg flavor, fragrance and not heavy, sweet but not greasy; steam stewing fire and time is also very important, more than one point is too old, less than one point is too tender, the best is like silk, melt in the mouth ... ... ...These details can't be done without real effort.

Wen Qingcai helped his father take care of the day-to-day affairs of the store, while studying the production technology of double-skinned milk, and when he encountered something he did not understand, he humbly asked for advice. The father kept his mouth shut at first, but later, when he saw that his diligence was commendable, he would occasionally give him a few pointers. Opportunity always favors those who are prepared. Wen Qingcai to the store in March of the third year, his father went out on business, the days of the double cream for some reason, the flavor and texture are not as good as before, the old customers complained a lot, the turnover plummeted, the store a few masters were anxious to go round and round, just can not find the reason. At this point, Wen Qingcai stepped forward, pointed out that the problem may be in the milk, we carefully analyze, and finally found that the new milk supplier in the milk mixed with unclean water. Father came back to Wen Qingcai said: "If not for you, our family these decades of signboards will be smashed, I can not go against the family discipline to teach you technology, but can allow you to do my helpers, learn more or less depends on your talent." In effect, his father had given him tacit approval to learn the art in secret.

Adding new dessert masters and then the brand

Wen Qingcai in the family store a do is ten years, all day hard work, research, skills continue to improve. After the Cultural Revolution, the old store closed down for some reason, he was forced to go home to work as a farmer, but never gave up his hobby, still indulging in dessert production and new product development every day. After another ten years of experience, his technique of double-skinned milk has reached the point of perfection, every detail is just right, and he has formed his own set of unique practices. In addition, he also traveled around the footprints of Guangdong, Guangxi, Fujian and other provinces and cities, collected more than 200 folk food recipes, summed up many of the classic practices of traditional desserts. Such as common red bean paste, green bean paste, general housewives will do, but not everyone does well. First of all, we must select easy to boil large red beans, shelling with high heat, small fire stew meat, slowly simmering and frying, until the water and bean paste into a uniform paste, and then add fine sugar for flavor, can also add a little tangerine peel to increase the aroma, in order to remove the water of the green astringent gas and the hardness of the beans. If you add lily, lotus seed, sago, kelp, etc., you can change a dozen different desserts, the flavor is also richer. Another example is sesame paste, almond paste, peanut paste, etc., a look at the frying work, the second look at the grinding work, the third look at the ratio of nuts, sugar and flour, there is also a lot of learning in it.

From the heart of the love of desserts Wen Qingcai gradually reached the degree of obsession. 1980, a dessert store owner to find him, want to hire him to play their own store masters, he politely refused, the other side thought that he was too much money, and then raise the price, the results of the Wen Qingcai said with a smile, "I do not want the money, if you have a better than my masters there, do not give money I also go. If you have a master who is better than me, I will go even if you don't pay me." A few months later, he heard that a dessert store in Panyu's ginger battered milk, nest egg milk, phoenix milk paste is known far and wide, so he took the initiative to seek employment, to make up for their own shortcomings with the strengths of others. Ginger milk is a specialty of Panyu, made of milk, sugar, ginger juice and other solidified, both the fragrance of milk, and ginger aroma, but not the slightest trace of spicy flavor, a mouthful of hot air, especially suitable for winter consumption. Wen Qingcai worked in Panyu for more than three years, and then came to Guangzhou, has worked in a number of famous dessert stores, at the age of 50 years old has been proficient in domestic and foreign more than thirty series, hundreds of varieties of dessert production, especially in the Guangdong local specialties dessert attainments, among the ranks of folk dessert masters.

October 2004, the Fifth China Food Festival, double-skinned milk after 2001, once again honored as "China's Famous Snacks" title, Wen Qingcai was invited by a friend to participate in the awards ceremony held in Chongqing, I did not expect that the meeting of the ten people in eight people asked him the first words were "What is double skin milk". A classic cuisine in Guangdong has been passed down for more than a hundred years, a household name in the province that no one knows, Wen Qingcai y surprised and confused, and then look at the domestic dessert market, filled with the United States, Italy, South Korea under the banner of ice cream stores, beverage stores, varieties of simple similar, the same style. Compared with these imported desserts, Chinese desserts represented by Guangdong desserts are more delicate, more historical, more nutritious, and more rich in connotation, which is a clear representative of the profound Chinese food culture. After much consideration, Wen Qingcai made an important decision - to publicize his double-skinned milk and other dessert techniques to the world, and to carry forward the dessert culture of Southern Guangdong.

Early in 2005, Wen Qingcai reached a cooperation agreement with Guangzhou Food Ming Catering Management Company Limited, a company with rich experience in the operation of gourmet food, and **** with the implementation of this promotion program. In order to reflect the historical origins of double-skinned milk, they named the brand "Xinji", with the local specialties of Guangdong as the main dessert, supplemented by the specialties of other regions, while retaining the traditional culture, and fully draw on the advanced terminal operation mode from abroad, through the promotion of a variety of forms of dessert houses, dessert stores, to build Xinji as a dessert culture of the southern Guangdong famous brand. famous brand.

Specialized operation of double-skinned milk store set off a boom in investment

After more than half a year of intense preparations, in July 2005, Shun Kee double-skinned milk with the first model store, facing the fierce competition in the local market in Guangzhou, they have taken a lot of trouble in the operation of the shop. First of all, the store image, strictly different from the market those simple, old-fashioned sugar water store, in the local characteristics of Guangdong and traditional culture in the appropriate integration of modern fashion elements, from the plaque, light box, tables and chairs, tableware, tableware, menu to the store decoration, staff clothing, everywhere reflecting the simple, bright, fresh, elegant design style. Secondly, in terms of business varieties, on the basis of retaining the traditional classic food items, the company actively introduces excellent dessert items at home and abroad and develops a large number of new products. For example, double skin milk series, in addition to the original double skin milk, red bean double skin milk, lotus seed double skin milk, black pearl double skin milk, double skin milk nest egg, and then launched a strawberry double skin milk, pineapple double skin milk, raisin double skin milk and other new varieties; Soup ball series, in addition to the Lotus Seed and Red Bean Paste Soup Ball, Sesame Seed Paste Soup Ball, Fresh Milk Soup Balls and other Cantonese soup balls, but also launched the Szechuan Soup Balls and the Gangnamese Wine Dumplings; In addition, they have also, on the basis of the traditional tortoise jelly They have developed Honey Cold Powder, Fresh Milk Cold Powder, Condensed Milk Cold Powder and Mixed Fruit Cold Powder; and integrated authentic Southeast Asian Coconut Sago, Watermelon Sago, Ice Flower Snow Fungus, Pineapple Ice and Red Bean Ice into the series of sweetened water and ice water. Third, the brand culture, the production of beautiful publicity posters and brochures, detailed introduction to the historical origins of various foods, folklore, nutritional value, production processes, as well as the brand concept of the Xinji brand, brand development goals, etc., so that customers can taste the food while enjoying the cultural inculcation.

The distinctive features and outstanding taste made Xinji Dessert Shop quickly emerge in Guangzhou, with increasing popularity and a large number of repeat customers. Many white-collar workers from foreign enterprises often come to the store to sit down, order a few bowls of double-skinned milk and sugar water, and chat while eating, which is very lively. They said, "Although there are many dessert stores in Guangzhou, there are not many of them with such elegant and fashionable environment as Xinji, and the desserts in other shops are decades old, unlike here where there are a lot of new varieties and styles." Many customers also bring their out-of-town friends here to sample the desserts, and Shun Kee has lived up to its reputation by winning rave reviews from out-of-town customers.

In order to quickly capture the national market, Wen Qingcai organized technical developers to make adequate preparations: First, by adjusting the process and recipe, the limitations of the raw materials for double-skinned milk were solved. The traditional double skin milk requires the use of high fat content of high-quality buffalo milk, it is this that limits the popularization of double skin milk. Wen Qingcai combined his decades of experience in the production, found an effective solution, the use of his process and recipe, even with other milk can be made with buffalo milk and the same smooth double skin milk. Secondly, he developed special equipment for double skin milk. Ordinary steamer in the steam double-skinned milk above the lid of the pot steam is easy to drip to the surface of the milk skin, affecting the flavor and texture, the equipment adopts a special structural design to solve this problem, a minimum of 10 cups of double-skinned milk at the same time stewing and steaming, so that the production process to further simplify the production efficiency is greatly improved. Third, all products are systematically categorized into double-skinned milk series, fresh milk series, stewed egg series, hand-ground paste series, soup pill series, sugar water series, ice water series, tortoise jelly series, iced series, freshly squeezed juice series, specialty drinks series, etc., hot and cold with distinctive features. Fourth, the preparation of training materials, recording teaching CD-ROM, the standardization and quantification of the production process of various desserts, to ensure that people without any culinary foundation can easily master all the technology.

February 2006, the company officially for the national investment, for small and medium-sized investors in the actual situation of the development of different forms of investment programs. Investors can either learn double skin milk, ginger milk series technology alone, as the existing ice cream store, dessert and beverage stores, deep-fried, barbecue, shabu-shabu, casual snacks, Chinese and Western fast food projects new profit point; can also join the letter of the brand, according to their own and the actual situation of the local market, choose the basic, standard or luxury investment program. Franchise fee ranging from a few thousand dollars to tens of thousands of dollars, in addition to technical training, recipe materials, but also enjoy the company's strong technical support, marketing support, advertising support and at least 2 kinds of new products each month follow-up support.

The basic type covers double skin milk, hand-ground paste, sugar water, ice water and other classic food technology of Xinji, investors only need to choose a 5-10 square meters in the commercial district, tourist areas, pedestrian streets, stations, schools near the counter, stalls or stores can be put into operation, dine-in, take-away can be, the mode of operation is flexible and varied. From the actual operation of the sample store in Guangzhou, a variety of desserts from the market retail price of 2 yuan -10 yuan, profits of up to 70%, the return on investment is much higher than many traditional dietary programs.

With the arrival of the summer heat, dessert sales into the peak season, and the market is similar to the ice cream, dessert drinks store compared to the letter of dessert distinctive features, diverse varieties, unique flavors, nutritious, the market gap, the advantage is obvious. It is worth noting that Xinji desserts also include many hot food, hot drinks, year-round market, there is never a sales off-season. As the first Guangdong dessert culture brand in Southern Guangdong for large-scale promotion across the country, I believe it won't be long before the signboard of Xinji double-skinned milk will be hung all over the streets and alleys, and become a nationally renowned classic cuisine like Beijing duck and Kaifeng dunked soup dumplings!