How to promote takeaway websites?

Abstract: There are many take-away platforms, but the focus of promotion is nothing more than the choice of channels and the expansion of users. The food industry is a service-oriented field. If you want to promote your reputation and products to the public, you need to do it online and offline at the same time, so as to better stabilize the development of enterprises. Online generally refers to the network platform, and offline generally refers to the flat market scope. Let's take a look with Bian Xiao. How to promote takeaway websites?

First, online promotion

1. Overall strategic planning: competition analysis, brand and product analysis, unique sales proposition refining, creative strategy formulation, overall operation step planning, investment and expectation setting.

2. Marketing website: website structure, visual style, website column, page layout, website function, website SEO, design and development.

3. Communication content planning: brand image copy planning, product sales copy planning, investment promotion copy planning, news information content planning, and various advertising copy planning.

4. Integrated communication and promotion: blog marketing, Weibo marketing, forum marketing, knowledge marketing, news soft text marketing, video marketing, public relations activities and other virus transmission methods.

5. Data monitoring operation: website ranking monitoring, dissemination data analysis, website visit statistics analysis, consultation statistics analysis and webpage browsing depth statistics analysis.

This is difficult to do well, and it is difficult to achieve the ultimate without some professional teams!

Second, offline promotion.

1, greedy push

The first one is the vigorous promotion of the US group take-out and hungry take-out some time ago (I don't know much about the quick promotion of Didi, so I won't let it go here). The promotion of major group buying websites long ago was called "greedy push". Its "shape" is easy for everyone to understand: distribute leaflets, scan QR codes, pay attention to WeChat, and then subsidize, discount, small gifts and so on.

2. Stimulate demand

The second type, called "demand push", crosses the mountains of online channels and pushes products to people with strong demand, among which the push of the game industry is the most representative.

3. Emotional improvement

The third kind, called "emotional push", is also the way I think to truly understand the essence of push, and push will never be eliminated by online promotion. In fact, the acquisition cost of many users is not low, but in the face of huge online shopping, many companies (including startups and large companies) choose to adopt the push method, precisely because push not only conveys a product to users, but also outputs some emotions to users. So what many people say now is that I am selling my feelings!

Step 4 distribute leaflets

Distributing leaflets should be the oldest and most effective way to promote it. Major subway stations and bus stations are places where customer groups are relatively concentrated. At the beginning, you must have a vivid picture of what takeaway platforms are being played by major outlets. There are three points to emphasize:

First, the single page is clear and clear

People are active, energetic and friendly.

5. Promotion of office buildings

Whether the office space can be rented is actually to be verified and verified, and it needs relevant personnel to push it. If possible, you can carry out regular push activities in the office building. Of course, in the process of promotion, we should determine the theme of the activity and the desired effect. Based on the characteristics of office buildings, the promotion time can generally be arranged at 8-9: 30, 1 1-65438 according to the commuting time.

6, enterprise welfare activities

Maybe you can't imagine how take-out can be a corporate channel, but someone did. The difficulty of this work lies in the docking of the company's administration and HR, finding the key person to dock the activities, and cutting in the form of welfare. Don't give the other party a sense of advertising, but firmly believe that we are the person in charge of conveying benefits to employees in the joint company.