There is a kind of happiness that asks me to cook for you. "This is slogan of 81 private chefs. Today, I will bring you the entrepreneurial story of 81 beautiful CEOs of private kitchens. At the same time, entrepreneurship interview is also a new theme initiated by emily this month. May it give you some new inspiration when you are ready to start a business!

(1) Finding Business Opportunities

Before the founding of the 81 Private Kitchen, Miss Xia lived a nine-to-five life like many white-collar workers working in the Science Park. For white-collar workers, there are generally three difficulties when going to work: it is difficult to squeeze the bus, it is difficult to squeeze the elevator, and it is difficult to eat ... In an opportunity to order takeout, Xia Girl met a family restaurant called Mr. Shang Tang for takeout. The advantage of Mr. Shang Tang's meal is that it is delivered directly to the door without going downstairs to get the meal. Using insulated lunch boxes to pack meals can ensure the temperature of the meals. This experience made Miss Xia shine at the moment ...

So she began to analyze Mr. Shang Tang's business model-from the analysis of target users to the procurement of ingredients, the preparation of lunch, the packaging of meals, the delivery process and the promotion methods.

Xia Girl, CEO of 81 Beauty Chefs

(II) Forming a Team

After a period of in-depth investigation and analysis, Xia Girl really thinks that Mr. Shang Tang's business model is feasible and replicable, so she starts to revitalize the resources around her: gather friends A and B who are good at cooking Northeast cuisine, and then bring her financial friend C. In this way, four people formed a team. A burst of intensive preparations-site selection, business license registration, brand name setting, promotion channels setting, leaflets making and distribution. 81 private kitchens were born in this way ... 81 private kitchens dishes

all say that it is difficult to start a business, and 81 private kitchens established since April are no exception. Oolong incidents, such as wrong meals, wrong delivery priority, and missed delivery, have occurred from time to time. At first, customers were often called to apologize, but now the business of 81 private kitchens has gradually entered the right track, with reasonable food collocation, proper packaging, orderly delivery and emphasis on the freshness of dishes. The favorable rate has also gradually increased. In just three months' growth, we can receive orders from 151 loyal customers every day, and the data is still rising ... < P > (3) The secret of success < P > The take-away market has become a red sea, and various restaurant brands have used their killer cards one after another in order to gain a place in the market. When I asked Miss Xia why the competition was so fierce that she had the courage to fight her way out, the sunny voice came from the other end of the phone: it is difficult to adjust the opinions of many people, but if 81 private chefs want to survive, they must naturally have their own survival rules.

1. Keep the dishes fresh: We usually advise customers to place an order one day in advance so as to determine the amount of ingredients for the next day. Go to the vegetable market to buy fresh ingredients at 5 am every day.

2. Choose an insulated lunch box: in order to let customers eat delicious food, we must ensure the temperature of the food. The lunch box selected by the private chef can keep warm for 3 hours. Then make the meal at 1: 31 and deliver it before 12: 11, which can ensure the temperature of the meal.

3. door-to-door: all major platforms, such as meituan and Fanyao, can't deliver goods to your door. However, 81 private chefs can deliver the goods directly to the front desk, avoiding the trouble of going downstairs to get meals, because office workers only have 1.5 hours to rest at noon.

(4) Summary of entrepreneurial experience

When everyone shouted "If you don't start a business, you will get old", how many people started to take action? Very few, I think. Many people are not only afraid of wolves before and tigers after, but also worried about drawing water with a sieve. This is understandable, because people themselves are animals that seek advantages and avoid disadvantages.

However, when you are fully prepared to rush into the entrepreneurial stream, you should learn from Miss Xia's entrepreneurial experience:

1. Plan ahead: she came prepared for a rainy day. Not just on impulse. First of all, she has 3 years of operation experience. Before founding 81 Private Kitchen, she was the operation director, responsible for planning the company's product design, promotion and management. Secondly, when preparing to create 81 private kitchens, she made a full understanding of competing products and made a survey of the target population.

2. Choose the right partner: She has the ability to integrate resources and can revitalize the human resources around her. A friend of the Northeast who is a chef was also a friend of the catering industry and finance before joining the "81 Private Chef", so as to rationally plan the allocation of funds.

3. Be bold, cautious and quick-witted: From finding competing products to starting a business, it took Xia girl less than half a year, and she acted quickly and boldly. But even if she is bold, she is extremely careful and patient. For example, according to the number of leftovers, we will conduct user research, and according to the analysis of order data, we will discuss the optimization plan at the weekly meeting and continuously improve the dishes in order to retain old users!

(5) For you on the road to starting a business

Although this is a start-up brand. However, it has certain reference significance for children's shoes that want to turn from the workplace to the entrepreneurial battlefield. So, are you really ready to start a business? With Miss Xia's encouragement, I wish you success in starting a business:

Starting a business is an experience, an experience. Don't care too much about success and failure. If you don't try, you'll never know what the outcome will be, good or bad, and mentality accounts for most!