? One of our holidays is called Father's Day. How will the restaurant hold activities on Father's Day for marketing? I specially collected and sorted out the "model essay on Father's Day activities in restaurants" for you. Welcome to share it with friends around you! A brief essay on Father's Day activities in restaurants
1. Activity background:
Taking Father's Day as an opportunity, xx department store and penholder jointly held a series of activities.
2. Market analysis:
As the only large supermarket nearby, XX has great market potential. If we can expand its reputation in this region, it will bring great benefits in the local market and attract customers from neighboring regions. On the contrary, if xx department store does not fully tap this part of the market, it will lead to the loss of this part of the market. During the holidays, everyone would rather go to Wal-Mart, Trust-Mart, Swire and other places to shop in a vicious circle.
III. Feasibility analysis:
1. As far as the turnover of the day is concerned. On Father's Day, many large supermarkets in the city have many promotions and live activities to attract people and enhance the image of enterprises giving back to society. For customers, weekend shopping is of course a place with a better shopping atmosphere. If xx holds corresponding activities, it will be beneficial to participate in the competition, strive for the market, and expand the flow of people and their business volume on that day. On the contrary, the loss of business volume on that day should be great.
2. in terms of long-term interests, it is conducive to cultivating customer loyalty. Carry out activities on Father's Day, establish a caring and human image of xx department store in customer psychology, enhance its culture and reputation, form customer loyalty, and create conditions for future business development. Customer loyalty is everything to development.
3. Through the cooperation of both parties, various on-site activities can be held, which can not only expand the influence of xx million goods, but also establish them. At the same time, in the joint activities with xx, the pen can also achieve the purpose of publicity; At the same time, it may lay a foundation for future cooperation between the two companies. It is a win-win situation for both parties. For xx department store, the pen holder is obliged to make certain publicity programs and provide support. As far as the pen is concerned, it has expanded its popularity in cooperation with xx.
Part II: Event Planning
1. Event theme: Father's Day
Publicity banner content: xx department store and pen remind you that there is only one Father's Day in * * *.
A number of posters related to Father's Day blessings can be posted in the supermarket.
put the words "don't forget to call your father today" and "when is your father's birthday?" "Father's holiday is only one day." "Do you celebrate your father's birthday?" Wait, a note of warm words. Print the name and LOGO of xx department store below. This kind of publicity is based on the emotional needs of consumers, and it can be said that the nuances see the truth. It is easy to cause children who work outside the home to miss their father, and this kind of publicity is public welfare, and customers will not have any resistance at all. It plays a very good role in establishing an emotional and responsible image of xx department store.
II. Activity Schedule
1. Pre-publicity Posters will be put up on Fridays and Saturdays to publicize "the activities conducted by xx Department Store on Father's Day". Inform the public of the content of the activity by suspense or incitement. To attract people's attention and increase the flow of people on the day of the event.
For example, Father's Day, father and son come to xx together for shopping, and there are many surprises.
Go shopping in xx on Father's Day, and take it away for free (there are related activities behind)
Father's Day, a surprise in the garden of xxx department store
Come to xx this weekend, and be with my father
It's similar ...
2. On the day of the activity (that is, June xx)
1) Family photos of father and son (female) on the day of the activity.
2) Sign a message and write "One sentence I want to give my father the most", which can be written to my father by customers on big red cloth or paper. If it needs to be mailed, the pen can do it for you. The activity triggered emotional touch with inflammatory posters.
3) Game customers can participate in the game with shopping receipts. For example,
A. The tacit understanding test consists of two people who shop together, one of whom makes a questionnaire and answers some favorite questions. The other (don't look at the answer sheet) is asked by the on-site host. If the two people have the same answer, they can receive the corresponding small gifts or continue to participate in other activities.
B. Two-person three-legged race (needless to say)
C. Long-pole table tennis players stand outside a meter line, and use two long poles to clamp table tennis from one basin to another, and how many prizes or others are caught.
other things can be considered.
4) At the exit of the balloon shopping mall, two salesgirls (preferably two children can be found to distribute them) say happy holidays to your father and give a balloon.
3. Common promotional activities
a) Free gift wrapping is provided for those who buy gifts for their father that day. And give a greeting card. b) Customers who have bought more than RMB in the lottery will be given the chance to draw a lottery. The contents of prizes can be in the form of gifts and shopping coupons, or part of the shopping money can be refunded at a discount with this shopping receipt. Or give a special prize to refund the shopping expenses of the day.
c) some male daily necessities are sold at a discount. Can be combined with manufacturers.
III. Ways of cooperation
The pen can be specifically responsible for the family photo and signature activities of the father and son.
Pen holders can provide creative ideas or activity planning for xx free of charge, but it is required to post the pen's LOGO in appropriate places and distribute the pen's leaflets in some places. Xx provides venues and corresponding gifts and personnel. If xx needs a pen to provide posters, leaflets (the kind put in shopping bags), questionnaires or other promotional materials, the pen guarantees to provide the most favorable price.
other specific matters can be negotiated. Strive to maximize the interests of both parties.
Part III Prediction of Activity Effect
Create momentum through the early poster publicity. Attract people to the shopping site on the day of the event.
Through various on-site activities, we can not only increase the sales volume of xx department store that day, but also expand the influence of xx million goods, enhance its image and lay a foundation for cultivating customer loyalty. It is beneficial to compete with the surrounding supermarkets. The pen is also enhancing its popularity in cooperation with xx.
at the same time, it will lay a good foundation for possible cooperation between the two sides in the future.
to sum up, this activity is of great benefit to both sides. Model essay on Father's Day activities in restaurants Part II
Activity theme: Thanksgiving for Father's Love (Father's Day on June 5th)
Activity time: June 5th to June 28th, 2118
Participating stores: Renmin Store, Jianye Store, Zhonghua Store, Nanhai Store, Leshan Store, Gift Shop, Shanhai Store and Suiping Store DM planning: open one card for generosity
2. Give priority to seasonal commodities, and cooperate with some Father's Day commodities to highlight the low-priced image of Father's Day;
3. To attract customers with low prices, supplemented by fresh food and sundries;
Activity content:
Activity 1: Send filial piety and fans to convey the true feelings during the festival
During the activity, anyone who has made a one-time shopping in Aijia for more than 38 yuan can get a beautiful fan at the service desk for free with the shopping receipt (the receipt is not accumulated and decomposed).
Activity 2: Give my father a blessing and get a 51% discount on birthday cake
Father (aged 22 or over) born on June 5th can enjoy a 51% discount on birthday cake at Aijia discount Jianye Store and Renmin Store on June 5th with valid documents.
Activity 3: Show Dad's style to win Weixue Beer (the first beer competition for Aijia)
On June 5th, the first beer competition for Aijia was held in the square stage outside Aijia Shopping Center. Welcome all male friends to sign up, and there will be rich prizes waiting for you!
prize setting:
1 first prize, 3 cases of Weixue beer
1 second prize, 2 cases of Weixue beer
1 third prize, 1 cases of Weixue beer
several participation prizes, 1 bottle of Weixue beer
Competition time: 17: 11 p.m. on June 5th
Competition place: stage in the square outside Aijia Shopping Center
Zhumadian branch
Registration method: on-site registration
Registration conditions: healthy male friends can register for the competition
Competition rules:
The competition is divided into 9 groups, with 3 people in each group, and * * * is divided into three competitions. During the competition, each person will be issued a number plate, and the players will wear the number plate to compete.
the first game: individual group bottle blowing competition
611ML beer fast drinking competition, whoever finishes a bottle of beer first will win, and can participate in the next round of semi-finals, with 1 winners in each group and 9 winners in * * *.
the second game: the semi-final of the gathering of heroes and heroes
in the first game, nine people won the competition at the same time, and the first five people who finished a bottle of beer through a straw were the winners, so they could participate in the final finals, and five people won.
Game 3: Super Wine King Finals
The five winners in the second game participated in the competition at the same time. The first one to finish two bottles of beer (blowing a bottle of beer+sucking a bottle of beer through a straw) will be the champion, and by analogy, they will be the champion, runner-up and runner-up respectively.
Precautions:
1. Beer should not be leaked or wasted during the beer drinking competition, otherwise it will be automatically abstained;
2. Don't try it if you are not suitable for drinking, otherwise you will bear all the consequences and responsibilities caused by it;
3. Participants drink more than 4 bottles of beer and are in good health after drinking 4 bottles;
4. Participants have no record of drunken troubles and promise not to drink and drive;
5. The organizer and organizer have the final right to interpret this activity.
Method of the first competition: Open the whole 611 ml beer bottle and put it on the table. After the order is given, the players quickly pick up the bottle and finish it. After drinking, they quickly put the bottle on the table. Whoever finishes it fastest will win, with 1 winners in each group and 9 winners in total.
rules of the competition: players can only take the bottle off the table after giving the order. After drinking, you should quickly put the bottle back on the table and stop the timing. Spraying, spilling and leaking wine in the competition are regarded as invalid results. The remaining wine in the bottle should not exceed 51 ml, otherwise the result will be invalid.
the method of the second game: after opening the whole bottle of 611 ml beer, put it on the table, insert a straw into each bottle, and after giving the order, the players quickly pick up the bottle to finish the beer, and then put the bottle on the table quickly. Whoever finishes the beer fastest will win, and the top five will win.
rules of the competition: players can only take the bottle off the table after giving the order. After drinking, you should quickly put the bottle back on the table and stop the timing. Spraying, spilling and leaking wine in the competition are regarded as invalid results. The remaining wine in the bottle should not exceed 51 ml, otherwise the result will be invalid.
the third competition method: after opening two 611ml bottles of beer, put them on the table. One bottle is opened and the other 21 bottles are inserted into a straw. After giving the order, the players quickly pick up the bottles and finish them. After drinking, they quickly put the bottles on the table. Whoever finishes them fastest will win, and the champion, third runner-up and runner-up will be judged according to the length of time.
rules of the competition: players can only take the bottle off the table after giving the order. After drinking, you should quickly put the bottle back on the table and stop the timing. Spraying, spilling and leaking wine in the competition are regarded as invalid results. The remaining wine in the bottle should not exceed 51 ml, otherwise the result will be invalid.
interspersed activities
1. On-site audience prize-winning quiz: Before the second and third games, five and three spectators were selected on site to have prize-winning quiz on the results of the games.
2. Award-winning question and answer: The host asked questions on the spot about family-friendly discount, Father's Day, beer legend, beer knowledge quiz and the sponsors of this event, and rewarded the players who answered correctly on the spot. Father's Day Activity Program in Restaurants
The third Sunday in June is Father's Day every year. Do restaurants and hotels need to do some promotional activities when Father's Day comes? Here are some plans for Father's Day activities in restaurants and hotels, which can be used as a reference when making plans for Father's Day activities in hotel restaurants.
father's day promotion scheme 1
the third Sunday in June is father's day every year. it is said that June is chosen for father's day because the sunshine in June is the hottest in a year, which symbolizes the fiery love that fathers give their children. Father's love is like a mountain. Many things in life can't last forever, but his love for us is eternal. His father supports the whole family with thick arms, and his father warms his children's hearts with affection. Father's love is deep, we can feel it all the time, but we are not good at expressing it.
On June 21th this year, the annual Father's Day is coming. In this father's festival, in order to let everyone give their most sincere wishes to their fathers during the festival, the Hilton Wangfujing Hotel in Beijing specially held a Father's Day Thanksgiving activity, so that fathers can enjoy a very special courtesy.
Activity time: June 21th, 11: 31-14:
Activity content: small steak, lamb chops, various sausages, plus garden salads and desserts, and an Australian-style barbecue buffet will be presented to you. Beer can be drunk indefinitely.
venue: the hanging garden on the 6th floor of the hotel.
father's day promotion scheme 2
the fun cafe of shangri-la hotel in Guangzhou has prepared rich international buffets such as Australian lobster and French foie gras for father's day, and you will have the chance to win a fitness card for three people.
The Fun Cafe has specially set up a love corner, where children can draw beautiful love patterns or words on the T-shirts given to their fathers, and outline the delicate warmth through ordinary details.
the lunch buffet price is 188 yuan per person, and the buffet dinner is 288 yuan per person. On Father's Day, fathers can enjoy a special discount of 31% when they buy a fitness card in the fitness center. Only on Sunday, June 5th, 21xx. Children under 1 meters have free meals, and children 1~1.4 meters can enjoy half price concessions. Father's Day activity plan in the restaurant model essay 4
Organizer: Children's Hall
Time: 21xx June 19-22 (June 21 is Father's Day)
Theme: Dad, you have worked hard
1. Father's Day activity background
It is said that June was chosen as a holiday because the sunshine in June is the hottest in a year, which symbolizes the father's giving.