Many friends are confused before entering the industry, the industry in the end is good, how much to invest, is to join good or their own good, how to choose the location?

This industry is a low threshold, but it is not easy to operate, if you are not good at interpersonal relations, every day, cell phone novels and games are not away from the hands of the mentality of the lazy and sloppy do not love hygiene, I advise you to stop here.

Some people often ask how much money to open a supermarket of how many square meters, this question who answer you are just a rough, because each place's rent is different, the transfer fee is different, the rent is delivered in different ways, the decoration is different, positioning is different and different. I say a standard type, in 2-3 line city to open a 50 square meters convenience store need 15-20 million, 100 square meters need 20-30 million, as for tens of thousands can open, also can, can open in the rent is cheap, such as large neighborhoods in the garage utility room or rural suburbs, the house does not need to be how to renovate, and even the cash register system monitoring anti-theft system are exempt.

Now the convenience store supermarket chain is more and more, to join them or self-branded good, this issue can only be benevolent, a considerable part of the chain of companies to charge a franchise fee, deposit, management fees, distribution fees, similar to the U.S. convenience stores, Tianfu convenience stores, easy to say that these convenience stores, the company has warehouses, distribution, POS cashier system, etc., to facilitate the management of the store. Some convenience store chain franchise company warehouse, distribution are not, but also to charge these fees. The only advantage of joining them is that you don't need to worry about anything in the early stages, the disadvantage is that you have to invest 30-50% more. The only advantage of joining them is that you do not need to worry about anything in the early stages, the disadvantage is that you have to invest 30-50% more.

Some friends may scoff at what I said, said the supermarket suppliers will be free to store, they do not have to invest any money, etc., I tell you friends, there is no such thing as a good thing, the early part of you have to be a penny into it.

Step 2: site selection

It is said that the success of a store depends on the choice of location, indeed. Nowadays, especially young people, a few more steps are too much trouble, even if you are cheaper than others so little. Since the opening of a convenience store (mini-mart), then you have to make articles on how to provide convenience, first of all, your location to be able to facilitate, how can I choose the most convenient location? I summarize a few with you for your reference, not all lots are as accurate as I said, there are still various factors affecting.

Five-star lot: schools, stations and terminals, large enterprises and factories, large office buildings, hospitals, farmers' markets, large neighborhoods, the form of property investment can only be exclusive, these lots generally rely on the relationship to get, so once stationed in the future.

Four-star location: the main traffic junction of the busy commercial streets, large and medium-sized community entrance, dense office buildings near the traffic intersection, dense food and beverage entertainment main location, the main intersection near the college, the flow of large stations and terminals near the theaters in a conspicuous position.

Three-star location: large driving school test site, next to a number of restaurants and entertainment, small and medium-sized neighborhoods, the main intersection, the main traffic intersection T intersection three intersections, a number of routes of bus stops, busy commercial streets and other conspicuous locations.

Generally a regional per capita income of up to 2,000 yuan per month, then per capita consumption in the convenience store small supermarkets for 4-6 yuan, the elderly mainly in the area of per capita consumption of less than 2 yuan, so we can radiate effective consumption of a certain location in the assessment of the population, to find out the main structure of the region's population, and then to find out the number of population, some people will ask, how do we know how many people, for example, a community You can first Baidu the total number of households in the building, and then by asking the property owners of the actual occupancy of the population can also observe the occupancy rate of the community, generally have occupied the house are decorated, installed air conditioning curtains balcony tanning, etc., then how many people can open how big the store, in general, every 1,000 people of the resident population is suitable for a 120 square meters or less, the rent is not more than 6,000 yuan per month.

Supplementary: 1: in assessing the turnover each month, 2 days of turnover greater than the monthly rent can be done, 2 days of turnover less than the monthly rent immediately give up

2: do not choose the area of the convenience store supermarkets are densely populated so that the competition is too fierce, you're a newcomer, what are you sure to beat them?

3: It is not recommended to do the front: the front steps are too high (customers do not want to climb more), the doorway is too narrow (feeling is a small grocery store, not attractive), the doorway has a large shelter (not easy to be found), although the conspicuous location, but to more than a few laps in order to get to the location (not convenient enough to suppliers on the goods would be too much trouble and do not want to come often lead to you often out of stock), the doorway is a fence, sewage ditch (customers), the doorway is a fence, sewage ditch (smell the stench will be disgusting, and their own customers will not want to come). Smell the stench will be disgusting, they can not stand)

4: Do not think that you do not need to choose a good location, as long as the price is cheap business as usual, a big mistake, you think about it, you can sell up, others like to sell up to the end of the price war, vicious competition, both sides of the first death is you.

5: Once there are a number of competitors you want to join the competition, then you must occupy a favorable position, do not squeeze into the middle of others, if there is a large area of the premises, to do to do the biggest one, so that there is competitiveness, the so-called big fish eat small fish.

6: Sometimes you can't help it. You may be the first in the region, to business is good when competitors continue to join, so that your market is constantly being divided off, if you because of subsequent changes in regional planning and make your position at a disadvantage, in the case of sufficient funds can be signage and business changes to wholesale supermarkets, so that there is a possibility of back from the dead.

Step 3: sign the front rental contract

Location good, the next thing is to talk to the landlord about the rent to sign a contract, there is no uniform standard in the market, so how much rent contract how to set the basic is how to talk between you and the landlord, I'm here to briefly summarize, the general signing of the lease period of 3-5 years, some landlords will allow you to sign a year after a year, and some of the rental The contract period remains unchanged, some of the annual percentage increase; rent delivery methods have a deposit of one to pay one, a deposit of one to pay three, a deposit of one to pay half a year or a deposit of one to pay three rent annually, I generally talk down is a deposit of one to pay three, the top limit of 2,000 yuan deposit Rent half a year to pay. The contract must state that the transfer is allowed.

What do I need to pay attention to when I transfer someone else's store?

1: Inquire whether there is a possibility of demolition in the area

2: Understand whether there is a recent possibility of hypermarkets set up in the area

3: How is the character of the landlord

4: Whether there is a possibility of a substantial increase in the recent rent

If it is the transfer of other people are operating supermarkets and convenience stores, what else do we need to pay attention to?

1: all hours of observation lot traffic

2: observe the flow of people moving line

3: observe the store whether the goods are full and clean, the date of expiration, if the goods are messy and incomplete, the surface is covered with dust, expired goods, indicating that the business is poor.

4: large and medium-sized supermarkets set up the actual utilization rate of less than half of the cash register indicates that business is not good

5: the transfer of other people's stores must be approved by the actual owner of the facade, and in the case of the landlord agrees to re-enter into a new contract with the landlord.

6: A copy of the ID card given to the landlord must indicate that this copy is for the sole use of the storefront lease, and again copy is invalid, to prevent the use of the wrongdoers.

Adding the above: when signing the contract must ask the landlord to give 15-30 days to renovate the time.

Step 4: Layout decoration equipment

How to layout is one of the more headaches of the newbies, the formal convenience store supermarket layout and decoration and the size of the equipment is combined together. First of all, in the layout of this piece, you have to first locate the main business of what categories, the general supermarket convenience store commodity categories are tobacco, alcohol, beverages, snacks (cookies, snacks, cooked food, brewed food, tonic, etc.), fresh (vegetables, fruits, aquatic seafood, fresh meat and meat products, soybean products, pasta products, cooked food brine, pickles pickles, frozen food, etc.), grain and oil, condiments, daily necessities (washing, daily, knitting, toilet paper, toilet paper, kitchen supplies). supplies, toilet paper products, kitchen and bathroom supplies, plastic products, stainless steel products, etc.), stationery and office supplies, hardware and small household appliances, bedding, small commodities and trinkets.

Layout: general small supermarkets and convenience stores cash register set up in the door on the left, if the structure and line of reason can be located in the door on the right, valuable goods placed in the back of the cash register and next to the cash register opposite the doorway placed in the beverage display cabinet and yogurt display cabinet, small commodities are easy to be stolen and not easy to be found by the customer, so small commodities are generally placed around the cash register, the entrance to the front of the area to the side dish, daily necessities placed to the door. Mainly, daily necessities to the back to go, commodity-related to be connected together, to facilitate customers to buy chain, if the commercial street front or dining entertainment near the FMCG-based convenience store daily necessities can do up to 3-5 sections of shelves, the main channel to stay at least 0.9-1.2 meters, part of the region due to the size of the area and the size of the equipment can be at least stay 0.6 meters above the size of the island shelves selection 1.4 meters - 1.6 meters can be, not too high.

Decoration: economic decoration, floor turn to 600 * 600 glass tiles are common, the color is generally choose beige or dark, the wall to orange or pink is ideal, the ceiling brush iron gray or blue, every 4 square meters with a fluorescent lamp, the decoration must be left in the region of the electrical outlets, the door is best to install 2, a tempered glass door, more than a few up and down locks, and then do a rolling door in front of the door, this can play a role in anti-theft. This can play a role in anti-theft. Standard and luxury type of decoration on the basis of your imagination, mainly the design of the ceiling and the overall design of the store, there is no standard, some people can spend the least amount of money to decorate the front of the luxury type, depending on your creativity.

Convenience store equipment: 1 set of cash registers, 1 barcode scale, 1 barcode machine + price tag dual-use machine, 1-2 sections of beverage display cabinets (beverage suppliers will provide), yogurt display cabinets, ice cream cabinets, frozen food cabinets, tobacco and liquor cabinets, cash registers, shelves, air conditioning and so on.

Here I have to say about the shelves, most of the shelves of the current chain of supermarkets and convenience stores to use coffee and iron gray shelves, if with the characteristics of the decoration will show a very high grade, shelf size length of 0.9 meters and 1.2 meters, the design of the layout can be based on the actual area of the distribution, for example, a wall of 4.52 meters, you can order 3 sections of 1.2 meters + 1 section of 0.9 meters, the shelves against the wall of 0.45-0.55 width. Width 0.45-0.55 meters, height 2 meters -2.2 meters, the center island shelves are generally double-sided, the length is still 0.9 and 1.2 meters two kinds of width 0.8-0.9 meters, height 1.2-1.4-1.5-1.6-1.8 meters (price is the same), it is recommended to use 1.4-1.6 meters.

If you want to do other supporting services can also add some equipment: rocking car, photocopier, fax, free water boiler, sausage grill, free heating with a microwave oven, battery charger and so on.

Correction: the general small supermarkets and convenience stores cash register set in the door on the right, if the structure and line of reason can be located in the door on the left.

Step 5: investment recruitment license

Investment recruitment and equipment purchasing and licensing can be carried out at the same time during the renovation period, before the renovation to make a banner at the door, such as "so-and-so supermarkets and convenience stores will soon be moving in, please look forward to," so that you can avoid the neighboring counterparts to settle in one after the other, but also so that the supplier or each factory Operators know that you are opening a supermarket, they will take the initiative to contact the door, you should do a good job at this time to collect information, rather than immediately talk to them about cooperation, more and so much more comparisons, suppliers are supplied to the door of the goods, who has the advantage of the price, which after-sales service is more considerate, the settlement of which is more favorable to us, you may be difficult to get the supplier to do you a monthly checkout, take your time, we've been doing well to pay cash! Ready to let the supplier to give the most favorable prices and after-sales service. To the end there are some goods temporarily no supplier to the door can be in the nearest wholesale market or wholesale department into.

Recruitment can refer to the actual situation and the local wage level

Equipment procurement must be calculated to renovate the time, do not wait for all the equipment back to the renovation is not yet good, and later do not do the health of the bad, but also affects the renovation of the master's activity space.

Certificate:

1: business license and food circulation permit (industry and commerce)

2: Tobacco Monopoly License (Regional Tobacco Bureau)

3: Tax Registration Certificate (Regional State Taxation Bureau) If you do more units, this certificate is a must, and after the application for invoices, now the small supermarkets and convenience stores basically do not collect taxes.

4: Some regions may require you to apply for a liquor sales license and salt sales license

Before applying for a business license to go for a health certificate, health certificates in the local Center for Disease Control and Prevention, 70 yuan each. Other pre-preparation information for the documents can be consulted in the relevant departments.

Added: Before buying goods we have to understand the market, how others are decorated, how the layout, they are selling what? So not all suppliers we work together, in the case that we do not know what goods sell well, choose goods to variety more quantity less.

Step 6: display, pricing, equipment commissioning

Display is actually an art, display this piece of my wife did better than me, I simply summarize a few key points. Whether it is a 2-meter-high shelves against the wall or the island 1.4-1.6 double-sided shelves, generally set up 6 layers (shelves must be ordered more shelves, shelves against the wall of the original 5 layer to be ordered more than 1 layer, double-sided shelves of the original 4 layer board to be ordered more than 2 layers, the end of the original 4 layers of the original board to be ordered more than 2 layers), deli class is generally hung up, about to stay 2-4 sections (Note: Hanging up of the goods have to order the horizontal bar and Hooks), double-sided set up 4 layers, set up 5 layers against the wall, the bottom of some cheap small pepperoni small bags and other food. Then the same specifications with the brand displayed together, if the variety of goods is not much can be listed on 3 sides, more varieties on the list 1-2 sides, shelves between 1 m - 1.4 m is the prime position, must display high profit goods, associated goods to be connected, such as side dish area and grain oil and condiments between the area can be used to instant noodles and ham sausage to do the connection, condiments and groceries connecting point should be used to connect with disposable supplies Connected, the layout of the first each area circled, so that the goods will be easier to set up.

Pricing is also a very critical link, in addition to the reference price given by the supplier, we also need to understand the market, outside the general price of what to sell, sensitive commodities we sell the same price or a little less, a lot of friends asked me what are sensitive commodities, such as Master Kong barrel braised beef noodles, others are sold 3.5 yuan, you can not exceed 3.5 yuan, in short, the big brands are sensitive commodities, market price opacity of the goods Commodities, market price opaque goods are basically department stores, what barrels ah basin ah towels toothbrush socket umbrellas bedding, etc. must be set a little higher, about profit in 30% -60%, some commodities doubled 2 times have. The last pricing time try to take a whole number, such as 0.5 yuan or whole dollar, do not set what 3.2 yuan. 2.7 yuan. 3.6 yuan, we must know that the supermarket convenience store is very costly change, if you change change is inconvenient, you have to be busy every day everywhere in exchange for change, so we also have to put the change before the opening of the full stock of money.

Equipment commissioning, there is nothing to say, sell the machine to your business will teach you how to operate, pay attention to one thing is to do when the goods file must do a good job of bundling goods, or inventory is very troublesome later.

The last thing that many novices tend to forget is to open up and forget to buy a shopping bag, if you are busy with the time to open up and buy some generic shopping bags, if you want to do a formal point you can design your own storefront and LOGO printed on the shopping bag.

Step 7: publicize the opening

Small store to do publicity before opening? This issue I have been studying, in my experience, like open in office buildings hospitals schools enterprises and institutions station wharf catering and entertainment areas such as the lot does not need to do publicity, do community store opening publicity is still necessary. Then how to do opening publicity can be described as a variety of things, before the discounts and gifts lottery, in the first few years and the effect of these two years as if the effect is not obvious, this year, the opening of the new store, in addition to cigarettes, cereals, oils and milk, the other according to the settlement price of 9% off, and from the supplier to fight for dozens of pieces of mineral water and then paste a little bit of their own, the opening of the first 3 days of shopping in the store each customer to send 1 bottle of mineral water or 1 egg, the effect is still quite good. Of course, 3 days before the opening of the advertising leaflets to be distributed, not more, print a 2000 copies enough.

Well, everything is ready, immediately open, the opening day in addition to firecrackers, if you can not affect the traffic and the surrounding residents rest in the case of the opening of the drum team or rap group or their own in front of the door to set up an archway to play a little music, from time to time to pick up the microphone to introduce the opening of the content.