1. Introduce the functions of advertisements and various advertisements to advertisers.

2. Provide market research, research and forecast according to the requirements of advertisers, and formulate advertising strategies.

3. Put forward advertising suggestions and all kinds of advertising-related consultation to advertisers.

4. Provide advertising planning, design, production and planning for advertisers.

5. Design a unified corporate image and identification system for advertisers.

6. Contact the media and provide media strategies and advertising implementation plans.

7, the implementation of the advertising program.

8. Investigate, detect and evaluate the advertising effect.

In foreign countries, the employment of advertising companies keeps a certain proportion with the company's turnover. The number of employees is closely related to the size of the company and the advertising business represented by the company.

In the United States, the size of advertising companies is divided into three levels, namely, small advertising companies, medium advertising companies and large advertising companies. Companies with turnover less than 1 100 million dollars belong to small advertising companies; 1 billion to 500 million dollars belongs to medium-sized advertising companies; More than 500 million dollars belong to large advertising companies.

Extended data:

The four operating principles of advertising companies are as follows:

1, operating according to law

Operating according to law is the premise of the existence of advertising companies, or the life of advertising companies, which is the first principle that any advertising company must adhere to when engaging in advertising business activities.

2. Talent management

High-quality and high-ability advertising professionals are the guarantee for the development of advertising companies' business activities. Advertising company is a knowledge-based, intelligent and technical enterprise legal person organization. The work of an advertising company is not a simple operation or repetitive operation, but a unique work with independence, innovation and skill. It relies entirely on the intelligence and creativity of the personnel in the advertising company to maintain its existence and continuous development.

3. Advantage management

Dominant management means that advertising companies establish their own development strategies and form their own business characteristics according to their own specific conditions. The essence of advantage management is the business orientation of advertising companies. Advertising companies should choose their business advantages and develop their business characteristics according to their own specific conditions, so as to promote the company to obtain greater economic and social benefits.

4. Non-commercial conflict management

Advertising companies can only serve one customer of a certain product to prevent "business conflicts". Under normal circumstances, advertising companies should cherish the trust relationship formed with agents and should no longer accept advertising business that directly competes with the company. This has become an industry practice in the advertising industry in the United States, Britain and other countries.

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