in order to stimulate entrepreneurs' desire to join, many brands will play the stunt of "1 franchise fee", with only a few hundred yuan of brand use fee and custody fee per month. But brands always have to make money, and the part with less joining fee will be recovered from the cost of equipment and materials in disguise. Many brands will stipulate the specifications of the materials purchased by franchisees for the first time, which are generally tens of thousands of starts. What's more, some brands will promise to send a full set of equipment as long as they join, but don't think that they really don't want money. Logistics fees, management fees, installation fees, etc. There is no escape, and all the expenses will not be less than the money for equipment. Sending the decoration design scheme is actually a gift of the store decoration design scheme, just a drawing, but if you want to change the design scheme to be more in line with the actual situation of the store, you need to pay, and you still have to pay for the subsequent decoration. Some quick recruitment companies make money by decorating and designing. In fact, as long as you don't want to take advantage, this routine can be avoided well. There is no promise in the contract that some salespeople will use all kinds of words to promote cooperation before joining the company, and may make promises in some aspects, such as joining preferential treatment, follow-up service, product and equipment preferential treatment and so on. For the brand joining on the right track, these commitments will be implemented in the terms of the contract, but some quick recruitment companies will not mention these in the contract. Therefore, if the franchisee does not read the contract carefully and sign it directly, it will be in a dilemma. Managed operation All participating brands in the market will provide this service at present, in order to reduce the operating pressure of restaurants. However, some companies will charge service fees in the name of hosting, but in practice they only provide some outdated marketing schemes. To make matters worse, some companies may not have relevant operators at all, but just cheat money. Although small restaurants pay attention to being small and beautiful now, the core competitiveness of catering is products after all. If the product is not upgraded, it will be eliminated by the market sooner or later. The new products of franchise stores generally rely on R& D of headquarters; D innovation, but some brands have never fulfilled their promise to develop new products. Not all catering brands are full of traps, and good catering enterprises are quite perfect in joining process and supply chain system. So how should we judge whether a franchise brand is reliable? A perfect supply chain, such as Keyu Kefan, has its own supply chain system, self-built factories, raw materials are processed in the central kitchen and directly distributed to stores all over the country. More importantly, the purchase price of such a large number of raw materials can be reduced by catering enterprises, so that the purchase price of franchisees will also be reduced, thus reducing the raw material expenditure cost of stores. Logistics is always a place where fish can eat, which can be improved and improved to ensure the continuous chain of ingredients in the transportation process. Headquarters has its own logistics system, which in turn provides raw materials for stores, but eggs can't be put in one basket. The headquarters will also use third-party logistics to assist transportation, reduce transportation risks, and enable stores to receive complete goods on time. Direct store A good catering project must have its own direct store. How can a truly profitable project not be done by itself? Keyukefan has a number of direct stores and has also entered the canteens of major universities. Franchisees are also welcome to visit direct stores and headquarters. Even if any franchise brand is full of hype, it will make everyone feel excited, but you must go to the direct store to inspect and wait quietly for a period of time to calculate the flow and turnover. If a franchise brand perfectly meets the above three points, then their promises, such as the above franchise discount, decoration design scheme delivery, custody operation and other services, are also trustworthy. What we really need to watch out for are those recruitment companies in Aauto Quicker. They only have a direct store or no store at all. They just rely on the description of the sales staff to fool entrepreneurs into joining, but they can't get in touch after joining.