Recently, Marriott Traveler, the travel program of Marriott International, released the surprise Chinese New Year short film "Wannabe New Year's Eve", which brings three meaningful New Year's Eve short stories to guests in the Year of the Tiger with the powerful actor Wang Yaoqing.
And the surprises don't stop there for Marriott, the largest hotel group in the universe. On the eve of the Americas Investment Summit (ALI) in Los Angeles, it officially announced its room growth and signed hotel projects throughout the 2021 period. At the end of 2021, Marriott's global system had nearly 8,000 property projects and approximately 1.48 million rooms in 139 countries and territories, with approximately 485,000 rooms in development planning.599 management agreements were signed globally for approximately 92,000 rooms during the 2021 period, and more than half of those are located outside the U.S. and Canada. During 2021, Marriott added more than 86,000 rooms to its total room inventory. At the same time, Marriott released key trends that are shaping the global hospitality industry. These trends help drive Marriott's growth in 2021 and are expected to drive the company's growth in the coming years.
Luxury Brands Maintain Strong Momentum
Travelers crave leisure and luxury travel experiences, seek out iconic destinations and explore uncharted locations. Marriott's unrivaled portfolio of eight luxury hotel brands with 476 hotels in 69 countries and territories is well positioned to meet this demand. In 2021, Marriott International signed 40 luxury hotel management agreements*** totaling more than 6,000 rooms.
You'll find the brand new presence in prime locations around the world, including Philadelphia (W Hotels), Nashville (W Hotels), Charlotte (JW Marriott), Bermuda (Regency Hotels), Paris (Bulgari Hotels), Rome (W Hotels), the Maldives (Ritz-Carlton), Budapest (The Luxury Collection), and Reykjavík (Addison Hotel).
W Philadelphia
Bulgari Hotel Paris
The Ritz-Carlton Malpes, Fari Islands
The Reykjavik EDITION
Marriott International continues to expand its luxury hotel business, with by far the largest global hotel pipeline of nearly 50,000 rooms in this important, high-income market segment. Marriott expects to launch more than 30 luxury hotels in 2022 in:
Mexico (Regency Resorts), Portugal (W Algarve), Australia (The Ritz-Carlton, Melbourne) and South Korea (JW Marriott Jeju Resort & Spa). Marriott's industry-leading luxury portfolio enhances Marriott hotels and provides members worldwide with a rich choice of experiences.
The Ritz-Carlton, Melbourne
The Ritz-Carlton Hidden World Resort, Jiuzhaigou
JW Marriott Changsha Jianhongda
JW Marriott Xi'an Hai Rong Hotel
W Hotel Macau
Leisure Demand Remains Hot
Leisure demand has led the recovery of the travel industry, a trend that is expected to continue through 2022 as travelers continue to embrace composite trips that blend remote work with vacation and leisure. In the second quarter of 2021, guest room nights used for brief leisure vacations have returned to pre-2019 levels. According to the World Travel & Tourism Council (WTTC), all indications are that this trend will continue. Marriott's portfolio of industry-leading resort brands includes more than 600 properties in beach, mountain and desert regions around the world that are in high demand with impressive average daily rates.
Marriott Resort & Spa Hongtang Bay, Sanya
Auchan Hotel, Hongtang Bay, Sanya, Overture Select
The Westin Resort & Spa, Yalong Bay, Sanya, China
Marriott Resort & Spa Qinhuangdao, Qinhuangdao, China
The rise of the all-inclusive vacation
Consumer interest in fast-growing, all-inclusive resort areas continues to grow. Marriott intends to capitalize on its recent strong momentum in this area by leveraging its established brands to drive further growth in this important segment. Marriott International's full-service brand portfolio currently encompasses 28 properties with more than 8,000 rooms in the Caribbean, Mexico and Central America. In 2021, Marriott International signed agreements for 22 resorts, including 20 Altitude Select Resorts projects and the first Marriott-branded all-inclusive management agreement in North Africa.
Popularity of extended-stay brands expands further
The extended-stay segment has always appealed to leisure travelers, and has become even more popular with the increase in remote work and the convergence of business and leisure travel. Marriott International is a leader in the extended-stay brand segment, having set the standard with the launch of its Residence Inn brand nearly 40 years ago.2021 In the U.S. and Canada, the company accounts for 37 percent of room bookings. Marriott Bonvoy's extended-stay brands, which include The Source Lodging, Residence Inn by Marriott and TownePlace Suites by Marriott, include more than 1,400 hotels offering stays ranging from a few nights to a few weeks. Notable hotels expected to open in 2022 include the Genjuku Hotel Doha City Center, Residence Inn by Marriott The Hague City Center and TownePlace Suites Cape Canaveral Cocoa Beach.
New Signing: Genjuku Hotel Nanshan District, Shenzhen
New Signing: Yintai Yinchu Hotel, Lishui
Brand Franchising in Project Development
Franchising is a key driver of room growth in any given year. Marriott offers a rich and flexible platform with significant revenue synergies, cost-savings opportunities, and access to many of the programs and services offered by the company, including the company's robust Marriott Bonvoy loyalty program. Marriott added more than 18,000 franchise programs in 2021, representing 21% of total openings. Additionally, franchising accounts for 27% of room signings in 2021.
Momentum for franchising under the Marriott brand remains high due to the company's strong portfolio of soft brands, including Aptuag Select, Luxury Select, and especially Premier Select, which has nearly quadrupled its footprint in openings over the past five years. Additionally, the company's flexible, full-business conversion brand, Marriott's Delta Hotels, accounted for 9% of the signed conversion deals in 2021.Notable anticipated conversions in 2022 include the JW Marriott Hotel in Sao Paulo, Brazil; Brix Aptarge Select in Tobago; Serangoon House Pampered Collection in Singapore; and the Delta Hotel Downtown Doha in Qatar.
State Wine Maotai Luxury Collection Resort, Haitang Bay, Sanya
In 2021, the company signed 256 agreements to add nearly 51,000 rooms in international markets outside of the U.S. and Canada. With the company's rapid expansion in international markets, Marriott continues to enter new markets and offer travelers even more exciting destinations. In 2021, the company expanded into Antigua and Barbuda, Belize, Bermuda, Grenada, St. Lucia and Turks and Caicos. in 2022, the company expects to kind of open up markets in Albania and Honduras.
Aloft Shijiazhuang
Development activity for select service brands remains another key driver of growth, particularly internationally. The Marriott International Select brand, which consists of Courtyard by Marriott, Wanfeng, Four Points by Sheraton, Aloft Hotels, and Moxy, is a growing ****tone internationally. In 2021, the company opened 107 Select Service hotels in 107 countries. In China, the Select brands further expand consumer travel experiences and choices, bringing diversified experiences to travelers in China's emerging destinations. Notably, expected openings in 2022 include Yangjiang Hailingshima Yuanjuku Hotel and Suzhou Center Moxy. 2021, Wanfeng continued its "Michi-less EKI" program in Japan, adding hotels in six key areas across four Japanese states.
Moxy Hotel Shenzhen Bao'an
Moxy Hotel Xi'an City Center
Apartment Homes Soar
Marriott's Branded Homes business is soaring in 2021, with people becoming more passionate about the brands they admire and trust as their lifestyles change. Marriott continues to lead the branded residential segment with nearly 190 projects under development or open across 14 brands globally.
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