How to open a small hotpot restaurant? Hot pot is very popular with investors now. Now I want to open a small hot pot restaurant. I can open my own shop or join in, but no matter which form, making money is king. So, how to open a small hot pot restaurant to make money? Hot pot, which originated in Sichuan, has developed into today's special hot pot. It has diversified characteristics in variety, grade, scale, production, blending and flavor, which makes all kinds of enterprises engaged in making characteristic hot pot and providing hot pot consumption develop rapidly, and also attracts great enthusiasm and interest of enterprises and operators engaged in and about to invest in hot pot industry. How to open a small hotpot restaurant to make money? But it is also a lot of learning. As a small hot pot restaurant, its basic characteristics have something in common with other catering enterprises, namely the integration of production, sales, service and consumption. How to open a small hotpot restaurant? Investors who want to engage in the hot pot industry must do a good job in market research, so as to know what kind of hot pot people need, master the flavor, characteristics, methods, places, people and other information of hot pot, and open special hot pot restaurants in specific market areas, so as to obtain stable and reliable market share. Therefore, doing a good job in market research in the early stage is the premise of opening a small hot pot restaurant decision or investment. How to open a small hotpot restaurant? How to do market research? First, the impact of economic development on hot pot, including the increase of consumer demand for hot pot, the structural contradiction of existing hot pot restaurants of various grades, the great promotion of social development and national policies and measures to the development of catering industry, the change of objective environment and the instability of consumption. The second is the influence of traditional factors on hot pot, including the historicity, extensiveness, culture and uniqueness of hot pot. Third, the influence of the surrounding environment on hot pot, including the policy environment, such as the public security situation in the starting place and the efficiency of the functional departments; Infrastructure, such as road traffic, parking location, water and electricity supply, communication network, procurement channels, consumer groups, finance, health, labor and other supporting facilities closely related to business; Whether there are preferential policies for preferential measures, such as taxes, various fees, rents, and talent introduction. As for the source of tourists: first, the professional characteristics of consumers: ordinary students, migrant workers and ordinary wage earners, as well as senior white-collar workers and public servants, whose consumption habits and grades are different; Then there are the age characteristics of consumers: for example, the elderly like light taste, while the young prefer heavy taste and thick taste. How to open a small hotpot restaurant? Third, the gender characteristics of consumers: women and men often have certain differences in pot products, tastes and dishes of hot pot; Fourth, the geographical and ethnic characteristics of consumers: people from different regions and ethnic groups have different requirements for hot pot products, so they should be distinguished. Market segment: 1. It is necessary to accurately grasp the specific aspects such as business varieties, drinks, service level, business hours, traffic conditions, etc., and compare whether their own brands can enter the market. How to open a small hotpot restaurant? It has operability. If the market results don't match your own manpower, financial resources and material resources, and it is difficult to achieve your business goals, you must give up, re-divide the market and find a correct position; Has stability. After market division, as long as it is in line with reality, we must boldly explore and make long-term plans to occupy the market. Classification: Geographical location: The regionality of hot pot restaurant has a great influence on its operation, so we should fully understand the geographical factors of hot pot restaurant. How to open a small hotpot restaurant? In the same area, different shops and pots serve different consumer groups; Moreover, the products of the same store and pot will change in different regions. Crowd classification: Affected by people's life, culture, religion, nationality and other factors, the consumption of hot pot is different, and the varieties, grades and uses are different. Different levels of consumer groups have different requirements for grades and varieties. Customer differentiation: besides considering customers, occupations and incomes, we should also analyze their motives, whether they are traditional frugality, frugality, fashion and impulsiveness, or luxury and ostentation, so as to achieve practical results. Behavior analysis: customers are divided into regular customers, ordinary customers, mobile individual customers and new customers. It is related to the hot pot quality, service level and customer trust of hot pot restaurants. How to open a small hotpot restaurant? After reading the above introduction, you will know that success is just around the corner as long as you do the above.