Tiandi One Beverage Co., Ltd. is a joint-stock enterprise integrating research and development, production and sales of vinegar drinks and other beverages, and is a value digger and brand operator of new health drink products with Chinese elements. The company has 10 wholly-owned subsidiaries including Chengde Hongyuan Fruit Industry Co., Ltd, Shanxi Lao Chen No. 1 Biotechnology Co., Ltd, Jiangxi Tiandi No. 1 Beverage Co., Ltd. and Jiangmen Branch Factory of Tiandi No. 1 Beverage Co., Ltd, with the main production base located in Jiangmen City of Guangdong Province and the marketing and management center located in Victoria Plaza of Tianhe District of Guangzhou City.
After many years of market cultivation and brand operation, "Tiandi One" vinegar drink has become a new generation of meal-accompanying drink favored by consumers by virtue of its unique taste and health effects, and has a high market share and brand reputation in the national vinegar drink industry. In recent years, in order to meet the ever-changing consumer experience needs, the company has developed the Baicao One, Bama One and other health drinks.
The company has launched Tiandi One brand aged vinegar drink and apple cider vinegar drink with Shanxi aged vinegar as the main raw material, and apple cider vinegar drink is made by fermenting apple cider vinegar from concentrated apple juice and then proportioning it with apple juice as the main raw material.
The company launched high-quality hawthorn vinegar drink Bai Cao One in 2013. Bai Cao One extracts the natural ingredients of hawthorn, Luo Han Guo, Bai Mao, Xian Cao, chrysanthemum and many other plants, bringing together the essence of all kinds of herbs, which is a good drink necessary for home life and leisure travel.
Tiandi One is one of the earliest enterprises to enter the vinegar beverage industry in China, and in 2008, the company was rated as "2008 Top Ten Enterprises of Soft Drinks Manufacturing in Food Industry of Guangdong Province" and "Top 10 Soft Drinks Products of Guangdong Province in the Reform and Opening Up of Thirty Years" by Guangdong Provincial Food and Beverage Association. In 2009, the company's aged vinegar drink won the "Guangdong Food Industry Association Gold Award" issued by the Guangdong Food Industry Association; in 2011, on the second Bev-Model Award Ceremony of China's beverage industry, Tiandi One competed with domestic and foreign beverage giants, and won the "R&D Creativity Award", and the "R&D Innovation Award". "R&D Creativity Award", "Growing Brand Award" and "Advertising Slogan Award"; in 2012, the registered trademark of "Tiandi One" was recognized. In 2012, "Tiandi One" registered trademark was recognized as "China Well-known Trademark"; in 2013, the company was honored as "5-Year Outstanding Enterprise" in China's beverage industry; in 2014, Tiandi One, together with Coca-Cola, Ipoh and other industry giants, was honored as "China's Beverage Industry Practicing Social Responsibility". In 2014, the company, together with Coca-Cola, Jardine Matheson and other industry giants, was honored as "Excellent Enterprise in Practicing Social Responsibility in China's Beverage Industry". After more than ten years of accumulation and development, Tiandi One has developed into a well-known domestic vinegar beverage brand and market leader.
After more than ten years of brand precipitation, Tiandi One has successfully transformed from product production to brand management. in early 2010, Tiandi One signed a contract with the five main stars of the TV series "Family with Children", and five stars, including Song Dandan and Zhang Yishan, have become the spokespersons of Tiandi One's products, and the slogan "What do you want to drink with your meal? What do you want to drink? At the beginning of 2011, Tiandi One put forward the idea of "adding a dish to health, the fifth dish - Tiandi One", which is committed to making Tiandi One the "fifth standard dish" on the table of residents following fish, meat, vegetables and rice. "In 2014, the company successfully created the pure and lovely image of hawthorn sister through humorous advertisement scenes, and the advertisement slogan of "I am a hawthorn sister, try me a bite" also gathered brand and popularity base for the rapid promotion of the new product Baicao One Hawthorn Vinegar Drink. The advertising slogan "I am a hawthorn sister, it's good to try my mouth" is also the basis for the rapid promotion of the new product Bai Cao One Hawthorn Vinegar Drink.
The company was established at the beginning that is positioned as a high-quality beverage manufacturer, focusing on the health of the meal drinks, for this reason, the company adopts the brand management strategy, with the Guangdong market as the base, radiation surrounding provinces, plowing in-depth, and continue to promote the concept of healthy meals, investing huge manpower and resources to do the vinegar drinks market cultivation work, has built the past ten years of high-speed growth. Looking to the future, the world will always focus on "the pursuit of excellence in quality, create a hundred years of brand, and continue to provide customers with high quality and healthy products" for the purpose of the world is committed to the world's first to become a comprehensive health drinks provider.
Tiandi One Beverage Co., Ltd. is a collection of research and development, production, sales of vinegar beverage series and other beverages of the joint-stock enterprises, with Chengde Red Source Fruit Industry Co. The main production base is located in Jiangmen City, Guangdong Province, and the marketing management center is located in Victoria Plaza, Tianhe District, Guangzhou City. After more than ten years of accumulation and development, Tiandi One has developed into the largest vinegar beverage leading brand in China.
Tiandi One takes healthy meal-supporting drinks as its product positioning and customer service as its orientation. Since the product was listed in 1997, it has successively launched aged vinegar drinks, apple cider vinegar drinks, apple cider vinegar drinks in aluminum cans, etc., which have stood the test of the market and the time, and have become the trusted brand of the consumers. In recent years, in order to constantly meet the needs of consumers, we have launched health drinks such as Bacchus One, Punch One, Bama One and so on. In the national vapor-containing vinegar drinks industry in the market sales and brand reputation among the top.