Hello, Wisdom 365 Xiaobian answers for you:

Generally speaking, the core content of catering marketing planning mainly includes the following contents:

1. Marketing reasons: Marketing must be done to solve problems, and the core of which is to solve the purpose of increasing turnover, as well as enhancing popularity and user experience. You should design activities according to the needs of your restaurant. For example, your store business is not bad. But be careful, don't make a full reduction, as that will sacrifice all your profits!

2. Marketing objectives: Depending on the activities and needs you design, the objectives will definitely be different. For example, our goal is to increase the turnover, including the percentage increase on weekdays, the percentage increase on weekends, the percentage increase on the whole week, the percentage increase on the whole month, and so on. Secondly, after the activities are over, the inactive period will increase by percentage points over the original turnover. And also set the cost target during the activity, personnel cost target, etc.

3. Design of marketing activities: This includes the whole activity plan, promotional materials, publicity channels, store implementation standards, store promotion or brushing, daily tasks and other aspects. The more complete it needs to be, the better. Considering all aspects, don't be too casual.

4. Landing of marketing plan: Every job should be specific to people, and there should be relevant person-in-charge and inspector for each job. An activity is like a project. It is necessary to establish the project leader and project schedule, and then check and adjust the schedule daily according to the backward time, and to what extent.

5. execution of marketing plan: execution is the core key to the effectiveness of marketing. For example, whether the publicity was carried out according to the regulations, we said we would distribute leaflets today, and then the employees told you that I did. Is this called execution? No, it should be when, where and who we are going to distribute leaflets today, what words and introductions should be given when distributing them, what the start time and end time are, how much each person should distribute, what the inspector's route should be, etc., so that everyone can know what they are doing, otherwise when you ask, people don't ask for a word, and you have nothing to say!

6. Supervision of marketing plan: The supervision of the plan includes the supervision of plan, the supervision of implementation and the supervision of results. We can't do the activity until the end of the activity, and then we can see if we have done it. From the design of the activity, we should establish a supervision mechanism, supervise the plan, supervise the progress and supervise the implementation, and report the supervision results to the standard, so that the upper level can find and solve the problem in time. If there is any requirement, it is also useless to ask.

7. Adjustment of marketing plan: The adjustment of the plan includes adjusting and optimizing the activities at any time during and after the activities, in combination with the actual effect, including the stocking of goods in each store, materials, whether the plan is reasonable, publicity content, publicity emphasis and publicity channels, etc., all of which need to be adjusted and optimized according to the actual activities, otherwise problems will easily occur!