Ego Shanghai Street takes the internationally popular BLOCK block as its design concept, and uses the fashionable new Shanghai architectural style to create a world-class shopping environment. The whole project is developed in three phases. The first phase of "Family Leisure and Entertainment Consumption Center" brings together eight groups: Famous Shop Street, Fashion Life, Fashion Boutique, Fashion and Beautiful Residence, Urban Style, Happy KTV, Large Brand Catering and Grade A Business. The architectural highlights such as double squares, double floors, step-by-step street frontage, aerial walkways and aerial terraces greatly enhance their commercial value. The second phase will introduce world-famous brand supermarkets, chain restaurants, star-rated cinemas, brand headquarters, professional hypermarkets, etc., and famous shops will gather, and the bustling block of 1,111 meters will become the first commercial street in Linyi.

Ego Shanghai Street, as a large-scale commercial complex project in the North City, will become the first place for consumption with a population of 511,111 in the North City New District in the future, and will be monopolized by tens of billions of business districts! As an upgrade of urban commerce, Yigao Shanghai Street is a city-level commercial center with the largest scale, the most complete functions and the highest grade in Linyi. The combination of super-large-scale and fully functional formats makes consumption heat burn a city. Here, people can shop, relax, entertain, exercise and communicate, and the business circle is bustling 24 hours a day from morning to night.