"There is a paradise above, and Suzhou and Hangzhou below", Suzhou, as the birthplace of Wu culture, backed by rich historical and cultural resources, and located in the center of the Yangtze River delta, has the innate advantage of radiating the whole country with culture. The newest addition to the list is the newest addition to the list of the most popular brands in the world, which is a great way to get the most out of your favorite brands, such as Coca-Cola, Coca-Cola, Coca-Cola, Coca-Cola, Coca-Cola, Coca-Cola, Coca-Cola, Coca-Cola, Coca-Cola, Coca-Cola, Coca-Cola, and Coca-Cola.
Author | Cao Xueyan (Cultural Industry Review Author Group; Researcher, Sanchuanhui Institute of Culture, Tourism and Sports)
Editor | Tian Jianing
Source | Cultural Industry Review
Full Text*** Count 4757 words | Estimated reading time 12 minutes
"Outside Gusu City Cold Mountain Temple, the bells ring to the passenger boat at midnight." Just the word Gusu with its ancient and simple atmosphere makes people feel infinite yearning for Suzhou. From the grain silo of the world in the Tang and Song dynasties to the country's first historical and cultural city, with the "fight" out of the spirit of Zhangjiagang, "break" out of the road of Kunshan, "melting" out of the park experience three great treasures, Suzhou is the first city in the world to be recognized as the most famous city in the world.
Qing Dynasty "Gusu Flourishing Map"
To a large extent, the uniqueness of the Suzhou model lies in its inheritance and innovation of local cultural resources.
On the one hand, based on its garden architecture and other material basis to enhance the influence of tourism, in the jitterbug popular tourism city list for two consecutive years in the top ten, the latest data in 2021 during the first of May ranked to the fourth;
On the other hand, in the context of the new era, the new technology, the new audience actively let the traditional culture into the trend,
The "Tian Gong Su Zuo" is the most important of all.
Tian Gong Su Zuo (天工苏作) is a documentary that tells the story of the legacy behind the intangible cultural heritage of nuclear carving, Suzhou embroidery, and the creation of the Xiangshan Gang, which has received not-so-low ratings.
Since 2012, Suzhou Creative Expo has been held for nine consecutive sessions, and has gradually become an important platform for Suzhou to promote cultural trade and expand cultural consumption, with a cumulative total of more than 5,000 creative design enterprises from more than 60 countries and regions participating in the exhibition and contributing to a total transaction amounting to nearly 40 billion yuan.
The 10th Suzhou Creative Expo has come and gone in the blink of an eye, and on September 23rd-25th, the 10th China Suzhou Creative Expo, will be held at the Suzhou International Expo Center. The event was delayed for nearly a month due to the impact of the epidemic prevention and control, and the excitement is still there.
Ten years of development, unique
The development of the Suzhou Innovation Expo so far, won the national government departments, Jiangsu Province, Suzhou City, strong support, 2020 was formally selected as one of the first batch of AAA professional exhibitions in Jiangsu Province.
Once a year in Suzhou, held in the Ministry of Culture and Tourism, Jiangsu Provincial People's Government, supported by the Suzhou Municipal People's Government, Jiangsu Province, the Ministry of Culture and Tourism, co-sponsored by the People's Government of Suzhou, Jiangsu Province, the Ministry of Culture and Tourism, aims to promote the integration of creative design and industrial development, and has become an important driver of the upgrading of the local cultural industry.
Previous exhibition themes of Suzhou Creative Expo
Even during the epidemic, the 9th Creative Expo in 2020 continued to play an influential role, and jointly with Tencent to create an "online exhibition", exploring a new mode of exhibition. On the one hand, stabilized the reality of influence, maintaining the exhibition scale of 40,000 square meters, bringing together more than 400 exhibitors at home and abroad, more than 20,000 pieces of creative design new products; On the other hand, explored the exhibition of a new way, reached the first epidemic after the holding of the cultural exposition, the first in the night open exhibition, the first use of five languages synchronized publicity and promotion, the first time in the night. The first time to use five languages to synchronize publicity and promotion achievements.
The site of the Ninth Fair in 2020
On the whole, the key to Suzhou's ten years of accumulation lies in not forgetting the original intention, and continuing to develop.
From the above table, we can see that the theme development of the 10th Suzhou Creative Expo has not been detached from the theme of life, and has always existed as a "high-quality aesthetics of life professional exhibition", and the content of the exhibition is also closely related to the people's daily life, and will be the perfect fusion of culture and life. For example, in the 9th Creation Expo in 2020, the "Gusu 8:30 Comfortable Night Companion" Suzhou Night Economy Theme Exhibition centered on the "Night Show, Night Food, Night Shopping, Night Entertainment, Night Tour, Night Accommodation" showcasing night-time specialty consumer products, and lighting up people's "night life" with culture and creative design. The exhibition will be held at the same time as the exhibition, and will be held at the same time as the exhibition.
Suzhou Night Economy Theme Exhibition
A view of Gusu at 8:30pm
Rooted in the local community, culture is linked
Under the guidance of the development of Suzhou's cultural industry, the 10th Suzhou Creative Expo (September 23rd - 25th 2021) is hosted by Suzhou Culture, Radio, Television and Tourism Bureau.
Distribution of venues of the 2021st CREATIVE EXPO
CREATIVE DESIGN--Creative Design and Industrial Integration Exhibition
The CREATIVE DESIGN section gives full play to the characteristics of Suzhou CREATIVE EXPO as a bridge for industrial integration and communication, and implements the "Several Opinions of the State Council on Promoting the Integration and Development of Cultural Creativity and Design Services and Related Industries".
Provide a platform for creative design promotion, trading and exchange, and become a node connecting individuals, organizations and institutions at home and abroad.
The Fair connects multiple parties
It brings together domestic and international design professionals to organize a number of independent exhibitions, including the Museum Cultural and Creative Design Exhibition, the Seventh 'Zijin Award' Suzhou Competition and the First 'Zijin Award' Suzhou Competition, and the First 'Zijin Award' Suzhou Competition and the First 'Zijin Award' Suzhou Competition.
Linking independent creative designers, university teachers and students, scientific research and resources, as well as counterparts in the enterprise, to truly realize the integration of creative design and industrial development, sustained growth.
Previously onsite
Trend - Future - Digital Empowerment of New Industries
Trend - Future is the first time that digital technology has been included as a theme in the 10th Suzhou Innovation Expo, which is centered on the planning requirements of Suzhou to vigorously develop the digital culture industry, and showcases Suzhou's efforts to develop the digital culture industry.
Previous site
Integration - Culture and Tourism - Grand Canal Culture and Tourism Integration Theme Exhibition
The plate is as the same period of the Grand Canal Culture and Tourism Expo held in the cultural and creative industries exhibition exists, the main highlights the Grand Canal elements, to enhance the culture of the Canal, Jiangnan culture in related fields. Suzhou has a wide range of cultural and tourism resources and is an important historical city through which the Grand Canal flows. As one of the components of the Grand Canal Cultural and Tourism Expo, the Suzhou Innovation Expo also brings new opportunities for local resource exploration and cultural and tourism development. Integrating the protection of the cultural heritage of the Grand Canal and Suzhou's inherent cultural resources can realize the effect of 1+1 being greater than 2, and also points out the way for the development of the fair to be inclusive of more and richer cultures.
The Suzhou Creative Expo and the Grand Canal Cultural and Tourism Expo form a linkage
Overall, this Suzhou Creative Expo is rich in content, based on the success of the previous nine sessions of the Creative Expo, and centered on the multiplication of Suzhou's cultural industry and the creation of the "Jiangnan Culture" brand of the new task, a new starting point, tightly focused on the cultural industry, and to build a "Jiangnan Culture" brand.
Objects of the event are essentially the stakeholders in the chain of development of Suzhou's cultural industry, providing opportunities to support the designers of cultural and creative products at the source, setting up a platform for exchange and cooperation between the end-user related enterprises and potential consumers, and finally responding to the government's policy level and interacting with the scientific research resources of the universities.
Regional Development, Business Card Creation
Taking advantage of the "east wind" of the Suzhou Innovation Expo, Suzhou's cultural industries and cultural undertakings are changing rapidly.
Domestic, Suzhou in the "on the implementation of the cultural industry multiplication plan views" "on the implementation of the cultural industry multiplication plan to support policy" and other policies under the guidance of the development of the cultural industry, from the world's "grain silo" transformation for the world's "city of culture". "
International, Suzhou actively builds a territory-wide, holistic historical and cultural city protection system, and strives to build a world-class heritage model city. Suzhou Innovation Expo is not only an annual summary of Suzhou's industrial development, but also a continuous exploration of the direction of innovation and development.
Enhancing the degree of digital empowerment
Welcoming the new era of digitalization, Suzhou Creation Expo and Suzhou have fallen into place. At the micro level, last year's epidemic of cloud exhibition model has been tested in practice, this year's 10th Creation Expo added "anchor chat Creation Expo" series of live sharing activities, "tracker's countdown" live puzzle activities, The 10th GCI will add new forms of digital technology support, such as "Cloud GCI - Online Investment Service Platform", and actively utilize all kinds of new media platforms to enhance the influence in the process of publicity; At the meso level, the GCI will
Finally, at the macro level, Suzhou's digital culture industry has grown steadily in size, and now has digital culture enterprises covering animation games, film and television production, performing arts entertainment and other cultural and creative fields. Many companies in Xiangcheng District, Suzhou, have been involved in the production of well-known national comics, such as the 400 (1,800 total) special effects shots for the movie Ne Zha's Demon Child Descending, which was produced by Suzhou Red Whale Film and Television in Suzhou's High-speed Railway New Town.
Based on the foundation of local cultural resources, the innovation and inheritance of traditional culture while giving full play to the core technology advantages of digital culture, in order to become the national digital culture industry "core" high ground. (the primary indicator is the cultural power of the city for the preservation of Chinese history and culture, and the secondary indicators are the cultural support power of the city, the cultural service power of the city, the cultural consumption power of the city, and the cultural inheritance power of the city, respectively), and Suzhou is ranked among the top ten cities in China. On the one hand, this is due to Suzhou's rich historical and cultural deposits, for example, its many categories of handicrafts, in the national arts and crafts category, the light of Suzhou has more than 3,000 varieties, more than 50 folk arts and crafts are included in all levels of various types of intangible cultural heritage list; on the other hand, it is also not without the Suzhou in the cultural preservation and development of the sustained efforts.
The concept of "culture +" development has always been a steadfast one in Suzhou, and the data shows that during the 13th Five-Year Plan period, the city identified 232 key projects in the cultural and creative industries. The data shows that during the "13th Five-Year Plan" period, Suzhou has identified 232 key projects in the cultural and creative industries, with a total investment of 218.5 billion yuan, which is among the highest in the province.
Creative Expo is to incubate industrial projects, further accumulate high-quality industrial resources, a huge platform for "exhibition-led investment", to help Suzhou continue to expand the excellent brand, key projects, high-quality exhibitors resources sedimentation channels, enhance the exhibition
Creating a cultural brand in the South of China
Suzhou is famous for its classical gardens and other historical and cultural heritages, and has two world-class brands: "World Heritage Model City" and "United Nations City of Crafts and Folk Art". World Heritage City has two world-class business cards, and joined UNESCO's Global Creative Cities Network in 2014.
Suzhou culture is the core of Jiangnan culture, both in terms of history and geography. As the aesthetician Pan Zhichang commented, Suzhou culture is "the most Jiangnan", and Jiangnan culture is "the most Chinese".
Suzhou's declaration of UNESCO's "Global Creative Cities Network"
From the first Suzhou Creative Expo, Suzhou has been actively connecting with the international community, building up an international cultural and creative design exchange platform, and integrating scholars, artists, students, and enterprises from around the world into the event, which is a great way to show the international flavor of the city. The show is a great example of this.
Based on inherent resources and acquired platform construction, building Suzhou into a Jiangnan cultural brand is not only about the local area, but is also intertwined with the mission of telling a good Chinese story and spreading Chinese culture. A series of important policies, such as the Three-Year Action Plan for Branding Jiangnan Culture and the Work Program for the Construction of Suzhou's Ten Canal Scenes, indicate that Suzhou will endeavor to enhance its influence in the Jiangnan region from 2021 to 2023, and become a well-known brand in the region. The city will strive to enhance its influence in the Jiangnan region by 2021 to 2023, and become a well-known brand to spread the culture of Jiangnan at home and abroad.
Suzhou's business card creation is just like Suzhou embroidery, one stitch at a time, drawing a clear map step by step, with local unique spiritual and cultural products as the core to promote the overall development of the local culture, economy, and society in a wider scope and in a wider area and at a higher level.
Conclusion
Looking back at the ten-year development of the Suzhou Creative Expo, it coincides with the route of Suzhou's cultural rise, which is centered on the city's life, integrating culture into life, and bringing culture to life. Only when everyone in a city is immersed in a cultural atmosphere, will the city's development have a constant vitality, and the cultural industry will be everlasting.