Law enforcement officials disclosed that these platforms used their own financial advantages to carry out large-scale subsidy activities in the field of group buying, and the prices of many commodities were even lower than the purchase price. If you count the cost of freight and storage, the prices of goods purchased in these communities are much lower than those in the surrounding supermarkets. This kind of behavior has constituted dumping at a low price, which violates the price law. Moreover, law enforcement officials also pointed out that many platforms have false propaganda and false pricing behaviors, and use various preferential slogans to induce users to place orders. However, after the user placed the order, it was found that there were no discounts and concessions at all, which also constituted fraud.
The person in charge of this operation said that the illegal process of these five enterprises is very clear, and the investigation team also conducted serious accounting and solicited opinions from all sides before making this top penalty. This is also the highest amount of punishment in the field of community group buying so far. Market supervision departments also hope to restore the original order of the market in this way.
References:
The relevant person in charge of the General Administration of Market Supervision pointed out that in recent years, the status of the Internet economy in China's national economy and society has been significantly improved, and it has become an important engine for promoting economic development and an important starting point for improving people's livelihood. It has played an active role in coping with the impact of the epidemic, improving the shopping experience and improving the supply chain structure. However, with the large-scale entry of major Internet platform enterprises into the community group buying market, problems such as irregular order and illegal operation have become increasingly apparent.
First, improper means are used to squeeze the offline community economic market, which is easy to cause disorder and affect social stability. Internet platform companies use the advantages of capital and traffic to March? Community group purchase? Competing for the market at a price lower than the cost will have an impact on offline community economic models such as small vendors and community convenience stores, and bring obvious negative effects.
Second, the existence of large Internet platform enterprises? Price increase after burning money to grab market monopoly? The tendency of unfair competition is easy to harm the rights and interests of consumers. In the short term, will the relevant enterprises implement it in the early stage of competition? Subsidies? Consumers can really get short-term benefits at a lower price if they have strategies. However, after the relevant enterprises occupy the market, they are likely to raise prices sharply to obtain high monopoly profits, which will seriously harm the interests of consumers.