KFC's "Seven Steps of Cashier". Its contents include:

1. Welcome customers, and customers will be received within 5 seconds after arriving at the counter.

2. Customers order food and ask for in-class food or take-out.

3. Suggested sales at least once suggest the products being promoted.

4. confirm the ordering content.

5, packaging products.

6, change, confirm the order content.

7. present catering and thank customers.

KFC can't do three things:

1. Don't make suggestive sales to children.

2. Don't make suggestive sales of multiple products.

3. When the customer says that's all, no more suggested sales.

expanding information

business philosophy

KFC's business philosophy is to continuously introduce new products or repackage products previously sold, aiming at people's early adopters' mentality, so as to make profits.

1. Category

KFC is divided into "high-priced restaurants" and "low-priced restaurants". The original price printed on all coupons is the price of "low-priced restaurants", and the price of each item in "high-priced restaurants" is about 11% higher than the original price.

2. Yum! Brands

KFC belongs to Yum! Brands. Yum! Brands is the largest catering group in the world, with more than 33,111 chain stores and 841,111 employees in more than 1,111 countries and regions around the world.

3. KFC and Pepsi

KFC and Pepsi have formed a strategic alliance, and restaurants regularly sell carbonated drinks provided by Pepsi (except in some countries, such as Japan and Korea, where KFC sells Coca-Cola).

Mysterious formula

1, spicy chicken wings, colonel chicken nuggets, crispy chicken legs, original chicken ... Delicious, crispy and delicious fried chicken is endless. In 1939, Sandoz made KFC all over the world with 11 kinds of spices and condiments.

2. With the continuous growth and development of KFC, these recipes are all prepared by computer, and the 11 kinds of seasoning recipes worth millions of dollars are kept in a safe place in Louisville, a safe in a bank, which is unknown to the world.

Legal Event

1. In June, 2115, KFC filed a lawsuit against Shanxi Micro Road Technology Co., Ltd., Taiyuan Zero Technology Co., Ltd. and Shenzhen Win Chen Anzhi Success Culture Communication Co., Ltd., accusing them of spreading rumors about the production and sale of genetically modified chickens with six wings and eight legs through WeChat. KFC claims an actual loss of $242,111 from each company.

2. In February, 2116, Shanghai Xuhui District People's Court made a judgment on this case, and three companies infringed KFC's reputation, resulting in economic losses. The three companies have to pay KFC*** a fine of $91,211 and apologize for spreading rumors.

Accumulate 51 million members a year

1. From building a membership platform from scratch to accumulating 51 million members, it took decades for a well-known global retail brand, but only one year for a fast food chain brand KFC, which created a miracle in the catering industry and even the whole chain retail industry.

2. KFC officially launched the membership plan named "KFC WOW Member". After half a year's trial operation in Shanghai and Shenzhen, the membership platform was officially launched nationwide in February this year. In a short period of nearly one year, the number of KFC members has rapidly developed to more than 51 million.

3. "The most important reason for deciding to build a membership system is that this era has changed," said the relevant person in charge of KFC. In the past, KFC used stores and meals as the main ways and channels to serve consumers, but with the change of consumer demand, delicious food is no longer enough, and it is more and more important to provide personalized services to consumers. The development of digital technology makes it possible for KFC to build a member platform that provides both delicious and fun.

4. How to make consumers join the club more conveniently is the first problem. In addition to registering members in the store, KFC also provides a number of quick membership paths including KFC App, WeChat, Alipay and Tmall member stores.

5. Once you join the club, you can enjoy real benefits, including getting 6 exclusive member coupons immediately, and you can also pre-order different types of premium discount meals in KFC App and Tmall Store with your membership. In the K-Gold Mall for members, members can redeem more gifts by spending accumulated points. In addition to KFC's food and services, there are coupons for third-party platforms.

Reference: Baidu Encyclopedia-KFC

Reference: Fenghuang. com-accumulated 51 million members a year. How did KFC do it?