2022 Catering still hold up
2022 Catering still hold up, in real life, there is no one industry can be durable, unchanged, so the industry will inevitably change because of certain things, the following for you to introduce 2022 Catering still hold up.
2022 catering still hold up 1a good industry, not good money
The traditional industry about the people to eat, wear and live in the traditional industry is a good industry, but the better the industry, the greater the pressure of competition.
The catering industry has a low threshold and a large market, and the number of new stores and closures is almost the same every year.
Many of the restaurants that have been operating for many years have a fixed customer base and a stable model. If a new restaurant is going to be a hard sell, it's going to be hard to make a long and steady profit.
The key indicators of the traditional catering industry
In addition to the fixed inputs of the catering store, the most important thing to look at two pieces: labor costs, turnover rate. A store is good or bad chef's craft is very important, only the product is good to have the conditions of operation. Catering turnover rate is the most important factor affecting the unit revenue, fixed costs are not floating under the premise of a few waves of guests a day, greatly affecting the profitability.
Hot pot is precisely the solution to the problem of labor costs and turnover rate, in order to quickly replicate the bigger. But in the end, the hot pot also belongs to the traditional model, the early fixed investment is huge, even if the star hot pot store also closed down one after another.
Third, the Internet under the flow of thinking about the catering model
The flow of thinking about the catering model, can be said to be the upgraded version of the hot pot model.
The biggest investment in the hot pot model is the store rent in the early stage, and the Internet model cuts the cost of this piece.
For example, many white-collar workers eat takeout at noon, home from work is also takeout, night snacks are also takeout.
There are 3 reasons why takeaway stores can be replicated in bulk and quickly become profitable:
1. Many takeaway stores, which don't offer dine-in, only do takeaway, saving on rent, decoration, etc.
2.
2, the takeaway dishes are not made by themselves, it is the unified delivery of meal packs by the cooperative merchants. A lot of meal packages only need to microwave heat, or to hire a few small chefs, chopping vegetables and vegetables, simple cooking can be packaged and delivered. There is no need for a chef or a centralized kitchen.
Of course a higher grade of takeaway, the central kitchen can choose to **** enjoy the kitchen, do not have to invest in making one yourself.
3, the takeaway platform has accurate customer placement services, such as your dishes are spicy, the business to buy traffic platform business dishes in large quantities, accurate ` sent to customers who like spicy flavors.
Fourth, the advantages and disadvantages of the Internet catering
As long as the entire market to order enough people, the flow is guaranteed, unlike the traditional catering stores (new stores), relying solely on the flow of customers in front of the store.
Saves on rent, labor, and solves the problem of turnover rate and so on in traditional catering. In addition, your dishes do not need to do everyone's favorite, because there is precision placement.
Of course, there are many pits in this Internet traffic model of catering, such as product selection, platform costs, surrounding population structure and so on.
2022 catering still hold up 2First, rent is hard
With the sharp decline in epidemic revenues, the cost of rent has become a huge burden for caterers.
To this end, "a number of policies" clearly put forward, 2022 is classified as a medium-high risk areas county-level administrative regions of the service industry, small and micro enterprises and individual entrepreneurs leasing state-owned housing rent reduction of six months, other areas to reduce the rent by three months. Although it can not cover all catering employees, but will also ease the operating pressure of some catering enterprises.
Second, open source is the key
How to make the catering enterprises have more sources of funding, in the overall environment can not be changed, difficult to earn income, high cost, has become the key to this policy. As consumers due to the epidemic, the impact is not only the catering industry, but also consumers' income is limited, so the consumer's willingness to consume is reduced; high rent, high cost of ingredients, high labor costs, has been the catering business is difficult to shake the three mountains, these two difficulties is the key to the problem.
To this end, the state has opened a green light in the financial catering industry, not only to guide the financial institutions to strengthen the information *** enjoyment with the catering industry authorities, but also the use of small and medium-sized enterprises and individual entrepreneurs of commercial housing leases and credit information of the relevant departments, to improve the risk pricing ability to issue more credit loans. Encourage qualified catering enterprises to issue corporate credit bonds to broaden the diversified financing channels of catering enterprises, to provide effective protection for the normal development of the catering industry's capital chain.
Three, intimate epidemic prevention subsidies
After the outbreak of the epidemic, the catering industry, as the most likely to gather the industry, the government's requirements for epidemic prevention has been very high. In addition to the daily costs of nucleic acid testing, temperature testing, masks, disinfection supplies, etc.; the decline in attendance caused by a certain dining distance in the anti-epidemic policy has also brought great pressure to the catering industry. The policy not only encourages places with the conditions to conduct free periodic nucleic acid testing for retailers, but also subsidizes and supports the cost of epidemic prevention and disinfection for businesses.
2022 catering still hold up 32022 catering people must listen to the six advice
First advice: do not borrow money to open a restaurant
By now there are still people actually think of loans to borrow money to open a restaurant, you say the head has to be how big ah! Everyone is talking about the two years to rational investment, can not invest in the investment, uncontrollable factors are too many. Especially with the recurring epidemics, even the perfect plan may be screwed up.
The use of savings or free money to invest can be understood, but by borrowing money, by loans to get money, this is not rational! Losing your savings is fine, you can earn it again! But the loan or borrowed money is different, the loss of a debt, whether you are single, or the family old and young, this is not rational behavior.
"Wrestle with it and turn your bike into a motorcycle!" This is a toxic phrase, so you should be careful how you use it. Remember, all bosses who seem to take a bold shot have taken an 80% chance of success.
The second piece of advice: do not use the wrong "down to fight"
"down to fight", the reason is very simple, like a high school student to clean up the elementary school students. Hey, a lot of people think that mastered the way to get rich, the first line of the city fire of food and drink to the old county to do; the first line of the city marketing play, to the old county?
This is called "high-dimensional hit low-dimensional"? To tell you the truth, yes! But you're using it wrong!
Put the first-tier city for women white-collar exquisite taste restaurant, to only look at the cost and weight of the county may not have a market, why? The first time I've seen this, I've seen it, and I've seen it, and I've seen it! The first thing you need to do is to get your hands on some of the most popular products and services in the world. There are, but the base is small, can not afford to feed your store, understand?
The marketing method is also, in a first-tier city, as long as your store can be on one of several lists, it is possible to do business. However, we have personally tested a case, in a county-level city in Shandong, the customer's restaurant on the list of five, the business is still not plagued by fire! Why? Why? With fewer people, the consumption path is not the same, perennial list of restaurants, quarterly sales of only a few hundred copies.
There's nothing wrong with downgrading, moving a line of business to the second line, moving the second line to the third line, downgrading one by one to have a miraculous effect, the first line down to the five or six lines, the step is too big, easy to pull the egg. Changsha's good business, move to Zhuzhou, may work; Zhuzhou's good business to the following county, may also work. However, the good business of Changsha directly to the following county may not work.
The third piece of advice: don't do catering without marketing
Doing catering, marketing is a necessity! Will not marketing, do not do catering!
"Wine is not afraid of the deep alley", if you still hold this thought, it is estimated that you have not cut the pigtail, the old-fashioned thinking is back to the Qing Dynasty.
Now do catering, delicious, good-looking, fun, and now it's all about the flow economy, attention economy! What is marketing for? Attract traffic, attract eyeballs, do better than sell well, this is the hard truth.
Is not to find that many restaurants business is good, but the food is not as good as your home? However, people will play sets, will play marketing, business as usual fire! You dry gas, what can be done? Tell customers, you are too stupid, our restaurant food than his family to eat, guests will say you are crazy!
What to do?
What to do? You will attract traffic, I will also attract traffic! You will attract eyeballs, I will also attract eyeballs! You'll be able to play the game, and I'll be able to play the game!
The fourth piece of advice: location determines life and death
Don't think you can play short video, will play live to challenge the underlying logic of the industry, the location determines life and death, which is the experience of generations of catering people, even if the Internet is now so developed, as long as you are doing stores catering, location is still very, very important!
Now there is a large part of the traffic is online, but I want to tell you, the location will determine your six or seven percent of the business. No need to explain, you just need to remember this advice is right.
Fifth advice: don't do the big store
Now this market situation, you come up to do a few thousand square feet of big store, that really ate the bear heart leopard gall. It's not that big stores can't do it, but it's not the right time, and it's not suitable for you to do it!
The big store from production to management, from operation to marketing, from refinement to digitalization, from goods, field to people, very test a group of people's management ability. You simply can not play, at least you can not play now.
Dry what kind of store for good? The small store model! Chinese food, specialty catering, 200 to 300 square feet; snacks small drink of 100 square feet or less, even if you get a stall to do, not shame. The benefits of a small store ah, small investment, relatively simple operation, but also can quickly turn around.
Don't think that the store is not big, the catering industry can do business is often a small store mode. As long as the model is right, duck neck can also dry out 10,000 stores, fried string can also dry out 10,000 stores.
Sixth advice: Learning power is the ability to make money
Dining is not a high-tech, can make money in the cognitive key!
Why do you open a spicy hot store loss of money, others also open a spicy hot store to make money? Why you can only open a store, while others can open to the country, opened thousands? It's all a matter of perception! Other people's cognition is how to come? Learning to come!
Today you learn the selection, the cognitive boundaries of the selection will be expanded, which categories can do big, which categories to do up tough, after a glance, clear.
Now you learn marketing, mastered how to attract traffic, how to lock customers, how to fission, will not worry about the problem of store business.
Cognition is compared to a circle, learning is to keep making the circle larger method, today learned the management of the circle a little larger, tomorrow learned the online operation circle and a little larger, it will not be long, cognitive circle will cover the entire restaurant, open a restaurant is like doing math problems for elementary school students, the probability of success is not much larger!
A sentence to summarize: it is impossible for a person to earn money outside of cognition, even if you are lucky and become a tycoon, then you will lose the money earned by strength!