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National tide "style design features

If wearing a "China Li Ning

If you wear the "Chinese Li-Ning", sprayed with Big White Rabbit milk candy perfume, holding a cocktail flavored with floral water, coated with Forbidden City lipstick walking in the street, you may be concerned about the attention of the eyes will be more. So, what exactly is "national fashion"? "National tide" style and what are the design characteristics?

One, bold and direct font

Chinese characters as a kind of hieroglyphics, itself has a cool sense of mystery. Take the "China Li Ning" print for example. When the four words "China Li Ning" are displayed in the form of Song font, does it remind you of Supreme, which is famous for its boxlogo? At the same time, such a boxlogo also reminds us of China's red Zhuyin. When "China Li-Ning" used traditional calligraphy font design, it is easy to evoke our memories of the 80s and 90s games, and can not help but make people feel and "earth" and tide.

When the vintage style collides with the simplicity, the national trend will come out.

In addition to the clothing fonts that are full of national trends, the font design in the print posters is also very interesting. Xicha recently released a set of poster design on a large number of use of calligraphy body and black body. The retro fonts and colors are very trendy.

These fonts, whether calligraphic or Song or bold, have thicker strokes to give people a sense of weight. At the same time, these fonts are also more direct typography, horizontal and vertical theme.

Two, highly saturated colors

Mention of the national trend of design colors, many people will be the first to associate the classic Chinese red, such as the above appeared in the "China Li Ning".

In addition to Chinese red, red and blue, red and green such retro full of classic color CP:

In fact, in addition to the red classic collocation, the national tide design will also use a variety of other colors, and these colors are more saturated.

For example, Chenguang and Fashion Bazaar launched a national stationery set:

The illustration color scheme used on the new packaging of Jianlibao:

Three, Chinese elements

The third feature of the national trend design is the use of elements with Chinese characteristics. For example, the 56 nationalities of the characteristics of the clothing and packaging of the combination of Wantzai milk:

Telensu milk will be painted on the packaging of Beijing embroidery:

The classic white rabbit pattern printed on the packaging of the shower gel:

The New Year's Eve of the common firecrackers, New Year's Eve paintings, couplets to the posters:

There are also the classic Hong Kong-style signboards, neon signs and other elements can also be used in the graphic design:

The third feature of the national trend design is to use elements of Chinese characteristics. Graphic design:

In general, what kind of products are Chinese style posters suitable for?

Chinese style is the first thing that comes to mind is the Chinese culture

For example, the tea ceremony porcelain calligraphy guzheng erhu and so on contain Chinese culture goods can be made with Chinese style posters. Now there are also national tide such as clothes pants shoes can be made with Chinese style posters to produce our official website has a relevant case you can look at yo21473467.m.