1. What are sales copy and publicity copy? Please attach examples.

(1) sales copy: the marketing purpose of sales copy is to sell products. Therefore, the sales copy will clarify the core selling point of the product, and make consumers believe that the product can meet their own needs through some guiding and marketing means (such as discount, purchase restriction, personality display, social value binding, etc.), giving consumers sufficient reasons to buy, so as to arouse consumers' desire to buy.

Example: 21 new swimsuits are in full swing ...

(2)? Publicity copy: the marketing purpose of publicity copy is to promote the brand or product and expand the influence of the brand or product. This kind of copywriting usually uses life scenes, emotional attitudes, emotional ideals and other content to arouse the audience's * * *, leaving a deep impression on the audience's brand or product.

Example: the unique Bernard Lion Castle series wine in China

2. What is hard and soft copy? Please attach examples. (1) hard and wide copy:? Hard and wide copy refers to the copy that publishes the advertising content directly to the new media platform. For example, the opening advertisements on video platforms such as Iqiyi, Youku Video and Tencent Video, and the titles and sponsors of various variety shows are all hard-and-wide copywriting.

(2) Soft and wide copy: Soft and wide copy is product placement, which usually does not directly introduce goods, brands or services, but integrates advertisements with copy content. Soft-text advertising is characterized by ingenious conception, "spring breeze melts rain, moistens things quietly". The advertising content can be subtly delivered to the audience without affecting the audience's viewing experience as much as possible, so as to achieve the effect of advertising.

3. What are long copy and short story? Please attach examples. (The copy is too long to be displayed in screenshots, but the pictures and words should be clear and recognizable)

? (1) Long copywriting: Long copywriting ranges from several hundred words to several thousand words. It uses words to pave the way for emotions, set off the atmosphere and infect the audience's emotions, thus shaping the product brand or product image and conveying the brand spirit.

(2) Short stories: Short stories are often short and pithy, emphasizing the core concepts of a brand or product in a few words, causing deep thinking or stimulating the audience's desire to buy.

? Example:

4. Collect a copy of WeChat official account, Weibo and headline that you like best. (Please go to the corresponding platform to collect, not to search in Baidu pictures)

WeChat official account copywriting: The future belongs to the youth, and I hope to place it on the youth.

Weibo copywriting: Even if your breath is far away from Qian Shan, please believe that my love is worthy of your love.

Headline copywriting: "Strive to create a benchmark for high-quality development in the new era"

5. Collect a copy of your favorite text, picture, animation and video.

text copy:

video copy: