Current location - Recipe Complete Network - Catering franchise - How to Promote Your Products on WeChat Public Platform
How to Promote Your Products on WeChat Public Platform
First of all, we must recognize the main functions of WeChat:

1. Send video, voice, text and pictures.

2. Video voice call.

3, single person, group chat.

4. Bank payment function.

5. Scan function.

6. Game function.

7. Functions of the website.

These seven functions are the advantages of WeChat at present. So now many people are using WeChat, slowly snubbing QQ. However, when we see the seven functions of WeChat, it also has some shortcomings. The biggest disadvantage is that it can only be used in mobile terminals (of course, computers can also use WeChat, but it is not very convenient). So, how to make use of these seven functions of WeChat to expand contacts and increase the number of fans on our public platform?

official account on a social networking platform

official account on a social networking platform

1, use Weibo, QQ space and major forums to publish articles or posts, and strive to promote your own WeChat or public platform.

This method is relatively simple. If you have a good impression and great influence, then you will be enthusiastically sought after by fans. The popularity will suddenly increase. But we are all ordinary people, and it is difficult to do this. You can only invite a few friends around you to join, but it will take a long time to reach the number of 500 people certified by WeChat. But we also need to do this promotion, and we must do it well.

2. The WeChat public platform can be promoted on the homepage of the company website.

The company website is actually a good publicity place. People who visit your website will be attracted by your content or products. Therefore, the QR code of your WeChat or WeChat official account must be on the company website interface.

3, the use of physical stores or corporate places for promotion.

Companies or shops are also a good promotion place. If the company has many customers to visit every day, please ask them to "sweep", so that the fans will grow rapidly. The store promotes the official account of WeChat WeChat. One way I introduce here is to promote it in other people's stores. You can find some convenience stores or restaurants, which are crowded every day. If you can cooperate with them and give consumers some discounts to scan your public micro-signals, then I believe your fans will multiply and earn more than they lose. Because your advertising cost is low.

4. Now there are many WeChat official account groups scanning each other, so you can join.

Everyone knows the benefits of joining these groups. To put it bluntly, you can "brush each other". In this way, the number of your public platform will soon reach 500, and you can use the more advanced WeChat public platform function after authentication. But I think the effect of this kind of fans brushing each other is not conducive to the promotion of your products. You have to add so many people (one mobile phone can register two Wechat, which means that one mobile phone number is equivalent to two places, so users on the public platform are very precious votes), which will bring a lot of useless information to your WeChat. It is more troublesome to manage.

5. Promote the WeChat public platform with products.

If you are making small commodities, such as Tmall Store, 1 Store, Taobao Store or other platforms, you can make the QR code of your official WeChat account into a label or an inner page and send it to consumers. If the sales volume is good, it will be a lot of wealth. Or you can find other well-sold industries to cooperate with you. You can use your official WeChat account to give him 1 money for each QR code. Maybe you can use it, too