Shop Description: Very simple and ordinary.
The so-called small noodles are noodles without any toppings (the juice poured on the dishes is used for seasoning or embellishment), only some ingredients are added, and then the ingredients are mixed to eat. Spicy noodles can be said to be the most popular variety in Chongqing catering industry except hot pot.
1. What to sell: Only the cheapest Chongqing spicy noodles, only one variety, two specifications: 2 Liang (4 yuan) and 3 Liang (6 yuan). This is the biggest difference from other noodle restaurants. Other noodle restaurants also sell beef noodles, squeezed noodles and rice noodles.
2. Location and facade: Gabled house under residential area, more than 30 square meters.
3. Technical features: (1) Noodles are thicker than others. (2) Xiao Liao is also different from other people's homes.
4. Business features: (1) The storefront is almost in a state of no decoration, and the most conspicuous thing is the hundreds of enamel bowls at the door. (2) replace the table with a bench. Diners sit on low benches and eat noodles on high benches.
5. Investment and current profit when starting a business: When starting a business, the boss only draws three or five square meters in a small facade of a relative's house, and customers eat out with chairs, including the cost of buying materials. The initial investment is only 100 yuan. Now we have been making it for 7 years, and the average daily sales volume is 500 bowls, which is an average bowl of 5 yuan. The daily turnover can reach 2500 yuan, and the daily profit can reach more than 1500 yuan.
Spicy noodles in Chongqing are famous snacks, but among many small noodle restaurants, this humble shop can stand out from the crowd. In the boss's words, at least it can be guaranteed to open at 4 am and close at 2 pm, and there is no pot for cooking noodles? Take a break for a minute. Daily average sales of 500 bowls, monthly income of more than 30 thousand yuan. The secret of this boss is actually very simple, that is, to do the lowest and most common things to the extreme.
Do what? Subtraction? : Make the low end to the extreme.
Many of us in the noodle business feel it necessary to do something. Beautiful head? Noodles are more profitable, but I don't think so. I think as a special snack, it is better to return it to the original low end. So I only have one kind, and I don't even have the usual fried eggs. Of course, there are advantages to this: first of all, if beef noodles, squeezed noodles and rice noodles are cooked like other noodle restaurants, at least five more workers will be needed to cope. At present, the labor cost is too high, and the human expenditure in this area is too large. Second, this is also in line with the psychology of many people who eat noodles: there is only one, and they will definitely strive for perfection. For a small enterprise, the less it is, the easier it is to show its characteristics. Now everyone is used to doing it? Addition? Why not do it when adding new selling points to products? Subtraction? On the contrary, it is easier to have a distinct selling point.
I am good at plain noodles, and I think it is enough to do it to the extreme. If I do everything, I may make more money, but if it tastes bad, I will smash my own brand.
Make a difference: let the simplest things shine.
My noodles are much thicker than others', but this kind of rough noodles is more popular. When I first opened the store, I also went to the farmer's market to buy ordinary water like other noodle restaurants. But the demand for selling noodles is very high, and it must be quick. Otherwise, when cooking a pot of noodles, the first one is just right, and then the second one is already burnt. At first, I was not good at picking noodles, and I often picked the last few bowls of noodles and became a pot of porridge. To this end, I pondered over the experiment and finally came up with a trick? If you make the noodles thicker, you can buy time to choose the noodles. Unexpectedly, this idea immediately increased the business of the tepid noodle restaurant several times. Although the noodles are only a little thick, they will taste much better. Coarse noodles are resistant to cooking and do not muddy soup, which not only solves the problem of picking noodles quickly, but also makes noodles taste stronger.
Out of the noodles, the most important thing is seasoning, and mine is different. In ordinary noodle restaurants, in order to make noodles taste better, ginger, garlic and other accessories are usually added, but my secret recipe is actually very simple, that is, stir-fry Chili peppers without adding anything fancy. But it took me a lot of effort to make this oil pepper. In fact, there are many small changes like this, and it is also the characteristic of our store to make these seemingly simplest things the best.
Tree brand: the characteristic play of small shop brand
Although my shop is small, I have been thinking about how to be a brand. Advertising can't afford to burn money, and I don't want that kind of false reputation, so what is my starting point for making a brand? Really? You can see and feel it, and it has a practical impact on business. After operating for a while, I gradually figured it out. First of all, eating noodles on the stool outside the store can be said to be very eye-catching. At first, more and more people ate noodles. My shop is too small to sit on. I have no choice but to eat outside the store. Unexpectedly, people who eat noodles like this feeling very much and enjoy it. Later, I changed it into a bench without a table. Now my face is called because of the bench Bench surface? . Isn't this the brand?
Inspired by the bench, I thought of folding bowls to attract attention. I prepared all the bowls with seasonings in advance, and then packed them layer by layer, so that we can work together and have special seasonings, and the taste has remained the same for several years, which also improved the speed of serving. Of course, after setting hundreds of bowls, there is a facade momentum, and it can be seen that business is booming and sales are large. This is also a gas field and a characteristic brand.