HR applying for marketing director generally requires: 1. Please briefly introduce yourself. 2. Please talk about your last job and the reasons for leaving. 3. Please talk about your marketing director. 4. What kind of working environment do you want and how to keep it? 5. If you become our marketing director, how will you position our market? What kind of innovative opinions do you have on opening up the market? 6. What do you think of education? So if you become our director of marketing operations, what are your special suggestions for the development of our company? 7. Please write down your personal career goal plan in three years. Please write down your personal career goal plan in three years. For the time being, let's take a look at the ability that a marketing director needs. You should know that there are two kinds of marketing. The industry generation of "sweeping the street", 2. Director of research market. But they are all the same. They must have the two brushes of marketing to share with you at the same time. I accept the interviewer's three questions:
1. What do you think of Web2.1?
A: Web2.1 is just a propaganda thing, and enterprises should not emphasize the concept of Web2.1 in their own product design. What should be paid attention to is the improvement of the interactivity and usability of the product itself. Now the so-called Web2.1 is successful at home and abroad, and many convenient functions are designed in the content and the interaction between the site and users, and between users. Users can say that WEB2.1 is a milestone, but the designers of products should probably study more about the meaningful improvements of these products compared with the previous applications. In the traditional sense, the acquisition of Web2.1 by network companies mainly attracts users, and the subordinate or supplementary relationship between services and main businesses.
2. What is the core of entrepreneurship?
A: Yes! You say you have technology, you say you have management ability, but you can't do business without resources and relationships! On the contrary, if you have connections, even if you are weak in technology and management, you will succeed, and your weaknesses can be strengthened later. For example, if you are connected with microsoft, you will be half successful in your career. You can be an agent and a partner ... Similarly, the core of marketing is exchange, and the process of sales is to find some people and then sell products to them. Or sell the product to the person you find. If you want to make more money, you should contact more people; The more people you contact, the more prospective customers you will have. The more prospective customers there are, the more opportunities you will have to do business!
3. Is marketing a relationship?
A: Actually, business is endless creativity. Modern marketing holds that "the cause of marketing is the cause of interpersonal relationship"; Its process is: "the exchange of feelings and the transmission of information". There are four steps in sales: building trust, displaying products, skillfully resolving objections and promoting sales letters. Therefore, the process of business is also the process of interpersonal development. That is, from strangers to acquaintances, from acquaintances to relationships, and from relationships to business. It can also be said that the process of business is the process of meeting people. Salespeople should try their best to get to know more people, establish contact with them and enhance friendship, so as to develop business. If I am the operation director of the World Manager Salon (salon.icxo.com), I will promote the interactive marketing plan and combine the salon with blogs and e-magazines.