Soft-text marketing seems simple, but everyone who has worked in it knows that it is a typical industry that is easy to understand but difficult to understand. How many times does a seemingly ordinary article need to polish the picture, title, content and typesetting at the back? Today, U Communication specially prepared a dry article written in soft language and shared it with everyone, so let's read it down together! Hot Spots In the new media era of information explosion, companies spend a lot of human and financial resources to advertise, which may not win word of mouth. At this time, we should pay attention to the hot spot of current affairs. Once we find that the hot spot has the momentum of communication, we should quickly release soft-text advertisements with the help of this hot spot and detonate soft-text with the help of hot spots, so as to achieve twice the result with half the effort. Illustrated soft text with pictures is as important as hamburger with coke, and pictures are another way to reflect the content of the article. Judging from the current reading methods of netizens after 81, 91 and 11, their preference for picture reading is far greater than that of text, for example, the marketing circle likes pictures in the text. Netizens love pictures, which means that matching pictures can bring twice the result with half the effort to soft texts. Matching funny and interesting pictures with the main content of soft text will make the content of soft text more attractive. Type keywords appropriately First of all, the title of the soft article you write must contain keywords related to the enterprise brand. The more specific the keywords, the better it will be for users to search and find. Then, in the soft text you write, there is a random paragraph at the beginning and end, and related keywords should also appear, so as to strive for the keyword occurrence rate of the whole soft text to reach about 5%. Soft article title format: content keywords+brand keywords+useful and valuable words worth reading. Write content from the user's point of view. It is suggested that when writing marketing soft articles, you should not only write the soft articles well, but also grasp the user's psychology. Because the key point of soft text marketing is to grasp the user's psychology, we should give priority to attacking the heart and challenge the user's psychological bottom line again and again until we break through the user's psychological bottom line and let the user accept our soft text. Therefore, when writing soft articles, we should thoroughly understand the user's psychology, so as to accurately grasp the user's psychology and stimulate the user's desire to buy. Interacting with users and improving user stickiness is a process for you to communicate with your fans. When you have finished publishing your soft articles on various platforms and channels, it has aroused users' onlookers, then you have succeeded in the first step. Next, you use interactive methods to retain users, make users become your fans, continue to pay attention to your content and interact with users. The best thing to do is "Xiaomi". Let users have a sense of participation or accomplishment, so as to pay attention to you for a long time and become loyal fans, and other subsequent promotion and sales work will become very easy. Finally, let's talk about the whole network. When promoting soft articles, we must master some tips of soft article creation thoroughly, and the words should be centered on the heart. We must have a clear grasp of the customer's psychology in a series of processes from soft article planning to writing. Only in this way can the soft articles written catch the eyes of users.