What I bring to you today is the practical method of graphic marketing of Xiaohongshu, hoping to help the friends who do product drainage on Xiaohongshu platform.
You will see the following three aspects: the selection and production method of cover picture, the creation of picture content, the source of copywriting content and the creation method of copywriting.
Speaking of the platform of Little Red Book, people who are now doing self-media should know it very well. In the past two years, the influence of Little Red Book has been growing. Many individuals have chosen to settle in Xiaohongshu from the media and businesses.
Then, how to make good use of Xiaohongshu to build a product brand, improve the conversion rate and realize back-end transactions? We need to master these practical methods.
First, the cover map
In order to promote products, Xiaohongshu must first design the picture cover.
The cover picture is equivalent to a title of our self-media article platform, and it is particularly important to have a beautiful and conspicuous theme cover.
1. Where does the background image come from?
Baidu search picture network, according to the search results, there will be some picture material websites.
For example, Nitu.com, Qiantu.com, Qianku.com, Wotu.com, Petals, etc.
We choose suitable background pictures according to our own needs.
2. How to make a theme map?
It is recommended to use Mito Xiu Xiu. Even if you can't PS, a Mito Xiu Xiu can handle it.
Add some elements to the picture, such as graffiti, words, puzzles, matting, etc. And it is ok to explore by yourself below.
Many explosive pictures and texts are inseparable from exquisite theme maps.
Second, graphics.
1, and the number of copywriting words is between 600- 1000. The content is original and meaningful, with exquisite pictures and expressions. @ Entrepreneurial Project Exchange
2. I have already talked about image search and setting.
At present, the picture of Little Red Book has two sizes: 1: 1 and 3:4. Be sure to repair the pictures before uploading, because the pictures of other sizes will be cut out by the system, and the displayed pictures will be incomplete.
Text needs typesetting, typesetting is not to set fonts and colors, but to make the layout look simple and comfortable, and each paragraph should not be too much.
More than 70% users of Little Red Book are young women aged 20-35. The biggest difference between its copywriting and other platforms is that many kinds of Yan characters will be added to the copywriting.
Little red book should not exceed three lines as far as possible. Say it again, with appropriate words!
3, the posting frequency must be stable, at least two per week, the system will continue to recommend, can attract more fans.
If you want to mark your graphic annotations with themes, you should mark them when choosing pictures. Themes are added when you publish them. Because only one label can be added to a graphic annotation, a good theme must be selected.
4. Remember the @ official department, which will help to improve the exposure.
Third, the content of the copy materials
1, where did the copy content come from?
Regarding the choice of copywriting content, the previous articles have been shared many times, of course, it is still of reference significance in the same field of other platforms. Not much to say.
2. Make stupid pictures and words through a third-party editor.
The 135 editor is recommended. This graphic editing software has a good advantage, that is, it can be opened directly in the browser for graphic editing.
Another presentation form of Xiaohongshu's pictures and texts is that the copy should be edited and displayed on a picture.
In the editor of 135, there are many graphic materials that can be used by us. This operation can be done by editing.
Little red book traffic mainly comes from two entrances, one is keyword search, and the other is home page recommendation. We do product drainage on the platform of Little Red Book, learn more from other people's experience, try to operate more, and we will be able to operate skillfully slowly and feel very comfortable.