1. Internship time July 6, 2009 - July 12, 2009

2. Purpose of internship:

Through the internship destination of Shaanxi, Inner Mongolia, Ningxia China's excellent tourist city tourism tour to understand the tourism industry, food, housing, Travel, tourism, shopping, entertainment, the current situation of the six elements. Focus on understanding the local catering industry, tourist hotels and restaurants, tourism transportation, travel agencies, 4a tourist attractions, tourism resources and other status; learn to use the knowledge gained to observe, recognize and analyze the status of these tourism enterprises; learn the excellent quality of tourism employees and team spirit, establish the concept of labor, collective concept and entrepreneurial spirit.

Second, internship arrangements:

July 6 morning train from Shiyan arrived in Ankang, view of the river, Anlan building, 18:14 train arrived in the elm; July 7 10:00 arrived in Yulin, rest. In the afternoon, visit the Red Stone Gorge and Zhenbeitai, free time in the evening, stay in Yulin.July 8 morning take the bus to Dongsheng, then transfer to the train to arrive in Baotou. Take the bus to the urban grassland Saihantala to visit the grassland, evening tour of the city and shopping, overnight in Baotou.July 9 morning visit to the national heavy industry tourism demonstration site - the northern weapons industrial city tourism area. At 15:35 pm, take the train to Yinchuan at 22:39 pm, stay in Yinchuan.July 10th morning, take the bus to Zhenbeibao Huaxia Western Film and TV City, visit the mosque in the afternoon.17:30 pm, take the train to Xi'an at 9:00 pm on the next day.July 11th morning rest, free visit to Shaanxi History Museum in the afternoon, free visit to Big Wild Goose Pagoda Plaza and Clock Tower in the evening, city sightseeing and shopping. Lodging Xi'an. July 12 at 11:50 a.m. by train at 16:05 arrived in Xunyang North and then transfer to the train in the evening to return to Shiyan.

Three, tourism awareness internship content:

For this tourism internship, the purpose is that through this internship, so that we have a more detailed and deep understanding of their own profession, recognize a lot of things in the school can not learn, no longer confined to books, but has a more comprehensive understanding. Thus a deeper understanding of their own shortcomings, but at the same time, taking into account the content of a large number of difficult tasks and difficulties, the teacher will be divided into 36 of us food, lodging, travel, travel, shopping, entertainment and six groups to organize and study, so that we can facilitate through the actual effective and systematic and dedicated to the study of tourism resources and tourism and feelings. So as to further learn to analyze the decision-making behavior of tourists, spatial behavior.

Being a member of the "line" group, we have gained a lot.

The "line" is a chain in the process of tourism activities; it is an important aspect of tourism planning; it is a side reflection of tourism psychology. Speaking of "line", naturally think of and travel transportation and travel itinerary (travel route arrangement) is closely related.

To this end, I have summarized the following points in this internship on the aspect of "line":

1, in tourism, transportation is always an important factor affecting the satisfaction of tourists.

(1) As people attach more and more importance to time, so go out and hope to spend as little time as possible on the road has become the first principle of many people to choose the means of transportation.

Our internship is a "gradual north" strategy, so taking the train is a more appropriate way to use transportation in the middle travel. In fact, at present, long-distance travel by air has accounted for a large proportion of the general situation, few people will choose the ship as a means of transportation, the choice of train tourists have a tendency to reduce. In the middle line tourism, almost the airplane and the train are not equal, as for the ship, only accounted for a small proportion. This is the development trend of the whole choice of tourist transportation.

(2) At the same time, as economic conditions become better, the comfort level also begins to affect the choice of transportation.

Thus, long-distance tourists are willing to take airplanes, and the more comfortable tourist trains are more popular with tourists than trains. On some routes, people prefer to take a boat rather than a faster train, precisely on the basis of comfort. During the course of our internship, we also used buses or taxis to get to and from the sights and destinations. A comfortable taxi is not the best way for a class (or team) to move around as a group. In contrast, buses are crowded and noisy, and most of the time there is a lack of seats. This is detrimental to the teacher's work schedule and the students' need for temporary rest. This is the contradiction between the demand for collective group activities and the comfort of tourists. And to harmonize the relationship between the two, and the next aspect of the factor is inseparable.

(3) price. I am afraid that the price issue is still crucial to the choice of transportation.

It can be seen that many tourists choose to take the train simply because of its cost is much lower than by air, the price factor restricts the number of tourists by air soared. After all, whether the economy or most people must consider and face the problem. For example, we are students, the purpose of the internship is to learn from the travel, perception, discovery, so we will be due to the price to choose the means of transportation, did not choose the high price of transportation.

So, in fact, tourists choose the transportation depends on their inner needs. What tourists need is not only to save money and convenient, but also comfortable way to travel. The perfect combination of these three is not realistic, comfortable transportation is naturally expensive, convenient and fast way of tourists are not necessarily adapted.

So I think, tourism companies, travel agencies and related departments in the development and planning of a route, the first thing to do is to investigate the distinction between the larger people for tourism transportation is how to view and choose. Need to be clear first this tourist route is designed for what identity, or what age group of people, the equivalent of the same type of tourists traveling in groups, will make the tourists in the choice of transportation to maintain relative consistency.

(4) how to find the fit between transportation and tourism will also directly

have an impact on tourists.

This is very important, for example, in our internship, Yulin - Dongsheng this road we take the transportation is "car". The scenery along the way is very beautiful, you can see the grassland as well as yurts, so that the "car to see the scenery" will make the tourists psychological injected a sense of freshness, coupled with the scenery along the way, tourists will not be easy to feel the time passes slowly in the car and produce a sense of fatigue, will be able to arrive at the destination to get off the excursion process to add new vitality.

On the one hand, this also belongs to a good way to visit the tour, on the other hand, to meet the needs of tourists.

In this regard, the waterway should be able to learn from the Yangtze River Passenger Lines has also launched a special holiday ship, a short but full of excursions will bring more power to the tourism industry.

It seems that in the new situation how to target the needs of tourists is the key to success. And transportation is always related to the needs of tourists and affects the important factor of tourist satisfaction. Different types of transportation for different types of tourists, the status of the choice of different transportation is to respect the self-requirement of the tourists embodiment. At the same time, using the characteristics of transportation to develop and formulate new tourism projects is the sublimation of the relationship between tourism and tourism transportation.

2, as the tourism industry, the design of good tourism routes, planning a good travel itinerary is one of the important links.

(1), the designer should be based on the needs of different tourists to design a distinctive line.

For example, many businessmen need to travel around while negotiating business, their travel is mostly motivated by the business side of the higher consumption, live in senior hotels, and come and go in a hurry; and for the retired elderly tourism line should be relaxed, leisure, a little slower tempo, the cost of moderate and so on.

The key to the design of tourism routes is to adapt to market demand, specifically, it must maximize to meet the needs of tourists, such as the minimum cost, the most convenient schedule. So pay attention to the psychological and physiological needs as the main body of tourism activities, to bring convenience to tourism activities, improve the satisfaction of tourists and the enthusiasm to travel, and then promote the sustainable development of tourist destinations.

(2), the design of tourism routes should follow the "step by step" principle.

In order to meet the needs of the tourism market, should try to rely on the original transportation routes, according to the existing foundation of tourism development and tourism resources, abundance, characteristics, combination of degrees and location conditions, etc., differentiated, focused on determining the line step-by-step, step-by-step development to adapt to the needs of sustainable development of tourism.

For example, when we visited the riverside in Ankang, we learned that this place has also only been developed, and will bring no small benefit to the tourism industry in Ankang after completion; in Xunyang, the station is very simple, it is difficult to compare with other city train stations. And since there is a station set in Xunyang, indicating that this is a transportation fork, if you can tap into the development of the location of Xunyang and its surrounding areas of tourism potential resources, if you can make a piece of rubble into a tourist attraction to bring considerable benefits, so as to achieve a better construction of Xunyang, then this is the design of tourism routes, the tourism development of the enhancement.

(3) Tourist itinerary is the specific embodiment of tourist routes, perfect tourist itinerary to make tourist routes worthy of the name.

The internship, the itinerary arrangement is compact, there is no slow delinquency and other phenomena, so that we realize that as a tourist, he needs to be in the tour is to feel full and overwhelmed, but does not exist to visit the flowers. A day to change a city's rapid itinerary arrangements can not help but produce two voices, "so that tourists quickly into the next destination, tight and full", "so instead of letting the tourists feel that nothing visited"

So I think the itinerary arrangement should be done in an organized, detailed and appropriate. Which city, attractions with outstanding body and characteristics, it is worth our stay. The so-called brand loud, outstanding features, to a large extent reflects the theme, such a place, the city is enough for tourists to linger. And less distinctive tourist characteristics of the attractions do not need to spend time. This is a detailed and a little, a little counterpoint to the detailed, and thus increase the opportunity to be perceived as a tourist place, and greatly increase the rate of repeat visits to the tourist places.

(4) If the "line" is reduced to simply in the tourism road, on the train, on the plane and other means of transportation, the tour guide is to alleviate the fatigue of tourists, relaxing tourists mood of the steering wheel.

For different types of tourists to carry out different activities, riddles, magic, etc., to deal with the tourists due to tourism appeared excited, tired, irritable and other emotions. But at the same time to find the right time, when the tourists are generally tired and need to rest, the tour guide is best not to disturb. In this case, the teacher led us to participate in some games during the train ride, which helped us to relieve our fatigue from the long journey.

Nowadays, tourism is becoming more and more a consumer fashion, and the development of the tourism market is changing day by day. Through this internship, I learned to treat the process of internship as a tourism product (tourism line), experience the problems of this product and analyze them.

The effective implementation of this internship program cannot be separated from the strong support of the school and the good intentions of the instructor. The group and I would like to express our heartfelt thanks.

Travelers go out to travel mostly to visit famous mountains and rivers, places of interest, relaxation, entertainment, and growth of knowledge is their main needs. Grasp the dynamics of the tourism market in a timely manner, focus on the development of new products, new routes, and according to the market situation in a timely manner to launch new travel routes with characteristics. At the same time for different types of tourists to choose the right travel transportation. It is an important driving force for the tourism industry to flourish. I think, with the development of society and the tourism industry on the development of tourism efforts, China's tourism industry is bound to have a beautiful future.