In order to ensure the smooth development of the activity, we need to start making the activity plan in advance. The activity plan is made for an activity, including the detailed rules and steps of specific actions. So do you know how to write an activity plan? The following is the theme scheme of 2022 Bank Valentine's Day activities (7 selected articles) that I collected for you. Welcome to share.

2022 Bank Valentine's Day Theme Scheme 1 I. Time

20xx year x month x day -x month x day

Second, the object

Personal online banking and mobile banking customers of xx Branch

Third, the content

(1) Open online banking for free and enjoy the sweet gift.

On March X-X, an individual customer can get a Dove chocolate by holding a valid ID card to the counter of xx outlet and opening personal online banking, mobile banking and telephone banking services in the wealth management version (or VIP version), which will make the couple more "happy" together. The number of gifts is limited until they are delivered.

(2) Easy account transactions, happy to win New Year gifts.

During the activity, individual customers can get prizes by making more than X designated transactions through online banking and mobile banking. Enjoy X prizes, give X pieces of Apple iPad2 and enjoy X prizes, each with X beautiful USB flash drives.

Designated transactions include transfer and remittance, time deposit, online payment, credit card transfer, agency payment, investment and wealth management (including xx wealth management plan, foreign exchange, gold, two-way treasure, funds, national debt, third-party depository, bank transfer, B-share silver bond transfer), settlement and sale of foreign exchange, inter-bank cash management and other transactions.

Four. explain

1. The transaction data of this activity shall be subject to the data of China banking system.

2. After the event, xx will announce the winners in xx Evening News and send a notification message to customers. Please pay attention in time. Please bring your valid ID card to the online banking bank to collect prizes.

3. The two prizes won at the same time in this activity are different, and the prize with higher value shall prevail.

4. All gifts are not convertible into cash, and the final interpretation right of this activity belongs to xx Branch.

Theme scheme of 2022 Bank Valentine's Day activities II. Overview of activities:

Theme: Cross the Que Bridge hand in hand and meet Hengfeng.

Activity time: tentatively scheduled for August 20th, 20xx.

Object of activity: Debit card holders of Minsheng Bank (family or husband and wife) Scope of activity: business outlets and community outlets of Nanjing Branch.

Purpose of the activity: Through the interactive experience and the popularity of the novel active communication Minsheng Bank, the quality of existing customers and the number of new customers will be increased in the interaction between customers and employees.

Second, the publicity of the previous activities

Material promotion:

1. In the early stage of the event, provide posters and leaflets to promote the landing activities.

2 in the business outlets, office buildings, cooperative units around the community to put promotional materials, promotional activities.

Telemarketing:

3. All business outlets invite customers to participate in the activities by telephone invitation and on-site visit to existing customers.

Media promotion:

4. Publish the related information of this event in soft text on hengfeng bank WeChat public platform as one of the online promotion channels.

Three. Activities:

(1) Tanabata integral movable wall

1. A movable background wall is placed in the business outlets, and the background wall is printed with a love pattern or a hengfeng bank logo pattern.

2. Insert roses at the designated LOGO on the background wall.

3. The customer takes photos in front of the background wall of the business outlet and sends them to a circle of friends to receive roses.

(2) Selection of photographic works

Commercial outlets collect photos taken in front of the silhouette wall. Participating customers can pose in front of the silhouette wall and take photos in front of the silhouette wall as entries.

(3) Finding the Right Person in the Destiny Wall

Collect the information of customers who need marriage and make friends, fill in the form and put it on the fate wall as an auxiliary function of the whole activity wall, which also makes the whole activity more suitable for the theme related to Tanabata.

Fourth, the rules of activities:

1. With the theme of "Crossing the Que Bridge hand in hand, Meeting the Hengfeng", and taking the pose in the silhouette wall as the expression form of photography works, the best works were selected.

2. Participating customers can bring their own shooting tools or be assisted by bank staff.

3. During the activity, the evaluation criteria are: the degree of gesture expression, creativity and novelty conveyed by the gestures of customers participating in the activity in the silhouette wall as the evaluation criteria.

The theme scheme 3 of 2022 Bank Valentine's Day is to further strengthen the banking service, continuously improve the service efficiency, improve the service level, shape the service image of xx Bank, build the service brand of xx Bank, and carry out various banking operations with high-quality and efficient services. According to the guiding spirit of the branch's service work this year and the arrangement of the branch, the branch decided to launch a civilized and high-quality service competition. The implementation plan of the activity is as follows:

I. Competition objectives

Through this activity, we will promote quality service, take advocating industry civilization and standardizing service as the core, standardize quality service standards as the guide, and focus on establishing and improving scientific service management mechanism, enhance the service awareness of all staff, continuously improve service level, create a distinctive service culture, establish and publicize advanced service models, build a first-class service team, cultivate a first-class service culture, build a first-class service brand, display a first-class industry image, enhance the service brand of Jilin Bank, and create a "civilized and high-quality service".

Second, organize and lead.

In order to ensure the orderly progress of quality service, the sub-branch established a leading group for civilized quality service competition, whose members include:

Team leader: xx

Deputy team leader: xxx xx xx, xx

Member: xx

Office of the leading group

Director: xx

Deputy director xx xx xx xx

Member: xx

The specific work is organized and implemented by the office, and all departments give cooperation.

Three. Activity arrangement

Activities are divided into three stages: mobilization, implementation, summary and evaluation.

(1) Mobilization stage (March 16-March 25th).

1, organize learning mobilization activities. First, hold a meeting of middle-level cadres to study and implement the spirit of xxx20xx civilized and high-quality service competition, and convey it to every employee to form implementation materials. The second is to set up a leading group for civilized and high-quality service competition activities of sub-branches. Establish the "number one" responsibility system and clarify the responsibilities. Third, combined with the actual work, the implementation plan of xxxx civilized and high-quality service competition was formulated. The fourth is to hold a staff mobilization meeting, release this year's service work activity plan, clarify the purpose of the activity and arrange the work plan.

(II) Implementation stage (March 26th-65438+February 30th, 3 1)

According to the competition plan of the branch, the branch will carry out this civilized and high-quality service competition from the following four aspects.

1, formulate measures to improve service.

Organize the investigation of service problems. All outlets should organize employees to check and sort out the problems existing in the service of their own units and formulate rectification measures. All outlets should organize employees to write an article entitled "How to Participate in Quality and Civilized Service Competition", be self-disciplined and actively participate in competition activities. Actively report the good deeds emerging in the activities, sum up experience, strengthen exchanges, promote work, and improve the overall level of quality services.

2. Organize learning, skills training and competitions.

(1) According to the Standards and Rules for Service Standardization of xxxx and the Management Manual for Standardization of xxxx Business Outlets, organize regular concept training and etiquette training, standardize the service methods of counter personnel from the aspects of service language, service attitude, professional image, service discipline, service skills, service places and service facilities, and promote the service and management of all business outlets to be streamlined, standardized and comprehensively improved.

(2) Training in standardization construction of outlets, customer reception level and business handling quality. , focusing on cultivating the service ability of lobby managers and teller operation skills, selecting excellent outlets, and participating in on-site service demonstration competitions held by branches.

(3) In order to comprehensively improve the comprehensive theoretical ability and business skills of counter personnel, the sub-branch will organize business training, special skills training and business expert training, and will also hold a special lecture, knowledge quiz and skill competition every quarter. Excellent employees will represent the sub-branch in the business competition held by the sub-branch.

3. Carry out service supervision and inspection activities. Announce the supervision telephone number to the outside world, set up a suggestion box, and properly handle customer complaints in a timely manner. In response to complaints, the sub-branch will hold an experience exchange meeting on handling unexpected complaints, and give on-site lectures to those who handle unexpected incidents such as complaint rate properly and have high customer satisfaction rate, so as to improve the ability of employees of the whole bank to handle complaints and respond to unexpected incidents.

4. Hold regular service experience exchange meetings between branch directors and lobby managers. Exchange service management experience; Summarize good ideas and practices in service; Find out the problems and shortcomings of the service and study the methods to solve the problems. Sub-branches will hire professionals to explain and improve service standards.

(3) Summary appraisal stage (end of June 20xx, end of June 65438+February). This contest is divided into two evaluations, namely semi-annual evaluation and annual general evaluation. The evaluation results in the first half of the year are included in the annual total score, and the annual total score is rewarded. Each branch will conduct a comprehensive inspection, appraisal and quantitative scoring on the service work of outlets during the activity according to the standards of xxxx Service Standardization Standards and Rules and xxxx Industrial Network Standardization Management Manual, and then produce advanced collectives and individuals.

Four. Reward and punishment measures

1, award setting.

Half-year award setting: 2 awards for per capita business volume of outlets; Civilized and high-quality service collective award 2 (outlets).

Annual Awards: 2 advanced collectives (outlets) with civilized and high-quality service, 2 service pacesetters and 3 professional operators.

The grievance award is 3 people.

2. Reward method.

All award-winning units, collectives and individuals shall be rewarded by the branch and reported to the branch, and the branch shall give material rewards and study abroad rewards.

The appeal award is recommended and reported by each branch, and the specific reward method is determined by the leadership of the branch.

Step 3 punish.

If the Head Office makes an effective complaint once, the director of the outlet will be dismissed (the party who makes an effective complaint will be laid off and re-recruited), and the service evaluation score will be ranked as the last three outlets of the branch, and the branch will hold the director accountable or impose financial penalties.

The theme scheme of 2022 Bank Valentine's Day, 4, preferential merchant management, has always been the focus of the most intense competition among banks. Due to the characteristics of preferential merchants, all peers have problems such as serious homogenization, blind pursuit of scale, low maintenance efficiency, poor publicity effect and poor cooperation, and merchants have gradually lost their enthusiasm. For the Postal Savings Bank, this is both an opportunity and a challenge. In order to carry out the in-depth business of merchants more effectively and build the leading brand of our bank card, a dessert-themed catering activity was initially planned in 20xx. By screening out the merchants with good reputation and brand in Helan market, and rewarding cardholders with 50% discount on postal currency cards, the word-of-mouth effect of merchants broke out, thus achieving a good situation of win-win for merchants, cardholders and postal savings banks.

Activity theme:

"True love lasts forever, accompanied by postal services!" Postal savings bank 50% discount season

Activity positioning:

White collar workers, young people.

Activity time:

20xx February 1 -20xx February 29th

Participate in object matching:

Postal savings bank customers with gold card or above

Activity content:

From February 20xx 1 day to February 29, 20xx, the dessert shop will be launched every day. Eligible gold card customers of the Postal Savings Bank can get a meal voucher, and they can enjoy a 50% discount on the specified package (the details are subject to the announcement in the store).

Activity publicity

1, newspaper promotion: website homepage and activity column promotion.

2, SMS sending

3. DM single/folding X-frame/Yi Labao and banner publicity in all branches.

4. Electronic display screen: use the electronic display screens of branches and sub-branches to promote activities.

5. Newspaper publicity; Soft-text publicity was conducted in the mainstream media before and during the event.

6. Broadcast publicity.

Merchant channel

1. Make a unified activity logo to remind customers.

2. Arrange X- display stands, posters/stickers/tables/leaflets according to the specific situation of each business.

3. In-store broadcasting in shopping malls, with uninterrupted broadcasting of activities.

4, the establishment of postal savings bank activities channels, publicity activities.

2022 Bank Valentine's Day Theme Scheme 5 Activity Time:

20xx February 13 -20xx February 14

Event gifts:

Roses (packaging), beautiful cards (write a message with the theme of Valentine's Day in advance, and leave the customer's name at the end)

Activity content:

During the 1. event, customers who newly open Jinyan Card, open mobile banking and online banking at the same time, and handle a business with mobile banking on site can get 1 Rose (with card).

2. All the customers who went to the outlets for business on the first batch of 14 will be given a warm rose.

3. Customers who regularly save money with the other half will receive a rose.

4.65438+/kloc-potential customers who deposit more than 50,000 yuan from 0/0 to February will also receive roses.

2022 Bank Valentine's Day Theme Scheme 6 On the eve of Valentine's Day, in order to give back to customers, xxxx Branch launched a special personal e-banking Valentine's Day event with the theme of "One Hundred Years of xxE Classmates".

First, time:

20xx March xx to March xx.

Second, the object:

Personal online banking and mobile banking customers of xxx Branch

Third, the content:

(1) Open online banking for free and enjoy the sweet gift.

From March xx to XX, an individual customer will receive a Dove chocolate when he opens a wealth management version (or VIP version) of personal online banking, mobile banking and telephone banking service at the counter of xxx outlets with a valid ID card, and the couple will be more "happy" when they open it together. The number of gifts is limited until they are delivered.

(2) Easy account transactions, happy to win New Year gifts.

During the activity, individual customers can get lucky draw opportunities by making xx or more designated transactions through online banking and mobile banking. Enjoy X prizes, give X pieces of Apple iPad2 and enjoy xx prizes, and each person will be given a beautiful U disk in a suit bear.

Designated transactions include transfer and remittance, time deposit, online payment, credit card transfer, agency payment, investment and wealth management (including xx wealth management plan, foreign exchange, gold, two-way treasure, funds, national debt, third-party depository, bank transfer, B-share silver bond transfer), settlement and sale of foreign exchange, inter-bank cash management and other transactions.

Four. Description:

1. The transaction data of this activity shall be subject to the data of China banking system.

2. After the event, xx will announce the winners in xx Evening News and send a notification message to customers. Please pay attention in time. Please bring your valid ID card to the online banking bank to collect prizes.

3. The two prizes won at the same time in this activity are different, and the prize with higher value shall prevail.

4. All gifts are not convertible into cash, and the final interpretation right of this activity belongs to xxxx Branch.

Preferential link 20xx March xx-March xx, mobile banking wealth management version and VIP version will implement preferential rates for transfer and remittance. All transfers and remittances, including domestic inter-bank transfers, are free, except for inter-provincial Kaka transfers within xx with a 20% discount (that is, six ten thousandths of the transfer amount, with a minimum of X yuan and a maximum of xx yuan). Personal online banking VIP customer transfer and remittance discount, local currency xx provincial and inter-provincial card transfer is free, inter-provincial card transfer X discount, inter-bank transfer remittance X discount; The handling fee for domestic remittance of foreign currency is free, and the cross-border remittance of foreign currency is discounted by X (in which the telecom fee is normally charged). Personal online banking wealth management version of the customer transfer remittance rate concessions, local currency xx provincial transfer free of charge, inter-provincial Kaka transfer X discount, inter-provincial card transfer xx discount; 10% discount for cross-border remittance of foreign currency (telecom fee is generally charged). (xx)

2022 Bank Valentine's Day Theme Scheme 7 I. Theme: "Valentine's Day Marketing"

The theme of this activity is "Valentine's Day Marketing", which aims to express our sincere desire to share our efforts with high school and mass customers and create a better future together, and to spread our business philosophy of customer-centered personal banking and striving to achieve "win-win" between banks and customers. On this basis, banks can refine the main "selling points" of activities into sub-topics according to the characteristics of their own activities.

Second, the activity time:

20xx September 26th-65438+1October 3rd1.

Third, the purpose of the activity:

Taking Mid-Autumn Festival and National Day as the tipping point, focusing on personal high-end customers and cardholders, focusing on consolidating and developing customers, promoting the use of savings cards and increasing the handling fee of Express Huitong, focusing on expanding the shopping, tourism, catering, entertainment markets and related markets, while expanding product coverage, promoting the multi-frequency and multi-variety use of customers and promoting the all-round development of personal banking business; At the same time, through the "Valentine's Day Marketing" publicity activities, we will establish our brand social image, enhance customers' knowledge and feelings about our three-level personal financial services (VIP services, community services and self-service), improve the distribution efficiency of electronic channels, and effectively improve business performance.

Four. Activity content

Activities mainly include the following contents:

(1) "Happy Valentine's Day Marketing Product" promotional gifts.

In order to encourage cardholders to spend by credit card and pay without paper, promote the rapid growth of various business volumes of bank cards and self-service devices, maintain and enhance the competitive advantage of Express Huitong business, and promote the sustained and rapid development of remittance business, the following preferential promotions and gifts are specially carried out:

1. "Valentine's Day Marketing. Self-help gift delivery "

(1) During the activity, customers who pay twice on the self-service equipment in the province with our savings card can exchange the payment voucher and deposit and withdrawal voucher for a gift worth 200 yuan at their local business outlets. First come, first served, until it is delivered. The voucher must be the payment voucher of the same savings card. After the gift exchange, we will take back the payment voucher.

(2) Customers who sign the payment agreement during the activity can get a gift worth 200 yuan. Send it after signing the contract, one for each household, first come, first served, until it is delivered.

The event gifts are purchased by the bank itself.

2. "Valentine's Day marketing. Kaqing Double Festival "

(1) During the activity period, the annual fee of the current year will be exempted.

(2) If the credit card consumption reaches a certain standard, you can use the POS documents and bank cards of consumer transactions to collect the gifts of the corresponding standard at the designated place of the local CCB until the consumption is finished.

Spend more than 1000 yuan (inclusive) and give gifts with a value of 100 yuan;

Spending more than 5,000 yuan (inclusive) by credit card, giving away the value of 150 yuan gift;

Credit card spending 10000 yuan (inclusive) or more, giving gifts of 200 yuan value;

Spend more than 20,000 yuan (inclusive) by swiping the card, and give gifts worth 300 yuan;

Gifts should fully cater to customers' psychology of holiday leisure shopping. Suggestions for spending less than 5,000 yuan by credit card include zoo tickets, park tickets, and packages of fast food restaurants with elegant dining environment such as McDonald's around shopping malls. These are all set by the bank itself.

Banks should actively screen 3-4 special merchants with large consumption transactions, such as large shopping malls, high-end hotels and high-end restaurants, according to local actual conditions, and take the form of on-site gifts to customers who meet the consumption standards that day to enhance the sensational effect of the activities.

Since the activity lasts for more than one month, banks should arrange the rhythm of gift delivery reasonably and determine the number of gifts delivered at all levels every day, and the gifts will be delivered on the same day; At the same time, banks should actively give gifts to customers with different cards.

3. "Valentine's Day marketing. Express Huitong discount "

During the activity, the remittance fee for express Huitong was reduced by 20%.

(2) "Valentine's Day marketing. The website "Happy Delivery of Products" held silverware product display and quality service activities.

Take business outlets as the unit to carry out "Valentine's Day marketing, happy to send products" quality service and "one product, one silver" exhibition activities. These activities mainly include:

1. Hang publicity banners at business outlets, and post and place marketing activity posters and activity leaflets of provincial branches (issued recently) to attract customers' attention with novel and rich visual appeal.

2. Tellers in outlets wear work badges uniformly, which increases the affinity of employees and highlights the warm and cordial service image of our employees.

Bank marketing activity plan 3 activity plans

3. During the activity, each outlet should set up a special publicity desk and be equipped with a storage guide, strengthen dynamic publicity, guide customers to use the self-service channels provided by banks to handle ordinary deposit and withdrawal business, and actively do related exchange work.

4. Actively carry out high-quality service of outlets, improve the service quality of counters of express Huitong and other businesses, strengthen the communication between counter personnel and customers, and effectively enhance the service image of outlets.

5. Do a good job in providing customers with green channel services, provide preferential services to customers in strict accordance with relevant requirements, and create a good holiday service environment for customers.

(3) Community activities of "Valentine's Day Marketing, Happy Product Delivery".

1. Expand the penetration of community marketing, close community relations, and steadily promote community marketing as planned.

Seize the favorable opportunity of Mid-Autumn Festival and National Day, carry out the community marketing activities of "Valentine's Day Marketing, Happy Delivery of Products", and steadily promote the second phase of community marketing. Through the close combination of excellent service, outdoor exhibition, community finance class and community publicity of marketing team, the image of community service will be established in an all-round way, the connection between community financial service outlets and target communities will be strengthened, the feelings between outlets and community customers will be brought closer, and community marketing will be steadily promoted.

2. Determine the target customers of the community, actively expand the relevant business volume in combination with the promotion content of the activity, and effectively improve the business performance of community marketing.

(1) Actively expand express Huitong business.

Banks carry out marketing activities to enjoy preferential remittance with student ID cards or admission notices, attract student customer groups and expand educational community market business; For people with high remittance frequency in cities, such as business people and migrant workers in commercial communities, actively carry out community marketing activities to improve the effectiveness of marketing activities; For large remittance companies with potential and national and trans-regional enterprises with demand for paying wages in different places, banks can conduct one-to-one marketing through public-private linkage, and strive for batch remittance services such as paying wages in different places.

(2) Effectively promote personal savings deposit business.

The target communities of personal deposits should be determined as commercial communities such as campus communities and wholesale markets, so as to effectively grasp the seasonal characteristics of students' tuition fees and frequent business contacts and vigorously absorb savings deposits. Seize the business opportunity of the National Day stock market closed, focus on marketing "personal notice deposit", seize the opportunity of freshmen to enter school, and focus on marketing "education savings deposit". In marketing propaganda, we should pay attention to the innovative advantages of our notice deposit assistant and education deposit only twice. During the National Day, banks should make good arrangements. During the activity, banks should arrange special personnel to be on duty to properly handle customer complaints or meet customers' special needs.

(3) Effectively develop personal car loan business and various personal consumer credit businesses.

During the activity, all banks should strengthen the publicity and marketing of the bank's automobile consumption credit and various personal consumption credit businesses in commercial communities such as automobile distribution market, home appliance wholesale market and house decoration market. Strengthen the marketing of high-end customers and promote the cooperation of car purchase service for group customers; At the same time, we will strengthen communication and cooperation with PICC P&C company and automobile dealers, increase the expansion of the group's customer resources, and promote the steady growth of personal automobile loan business.

During the activity, banks should speed up the efficiency of business acceptance and approval, and strive to provide convenient and efficient services to customers on the basis of standardized operation.

(3) "Valentine's Day marketing. Happy delivery "activity.

Taking this activity as the breakthrough point, through the establishment of the customer return visit system, we can understand the customer's holiday needs, make full use of the service functions of the cooperative units, and provide customers with all-round VIP value-added services; At the same time, seize the high-end customers "ten? During the "1" period, there is a favorable opportunity to consider personal or family financial planning and introduce personal financial services to high-end customers, further enhancing the attractiveness of Ledangjia financial services. The main contents are:

During the 1. activities, banks will send holiday cards made by provincial branches to customers by letter or manual delivery, and prepare a certain amount of gifts at the same time. Gift bags are uniformly produced and distributed by provincial branches, and gifts are provided by banks.

2. Cooperate with local high-end cooperative institutions in catering, entertainment and other industries to provide discounts for customers who hold my card during the event; Joint airports, stations and other transportation departments provide VIP services to customers.

3. During the National Day, customers go out more, and banks should ensure the normal operation of wealth management centers, wealth management counters and customer-specific windows; At the same time, organize business outlets, personal loan centers and other operating institutions to effectively implement customer green channel services and various preferential services to create a good holiday service environment for customers; In addition, we should cooperate closely and strictly implement the standard of "roaming service" to ensure that V customers of the head office can get special services all over the country, so as to honor brand promise, which is the master of music.

Four. moving target

Through this series of activities, our personal banking business strives to achieve the following objectives in xx:

1. The number of new customers exceeded the best level in the same period in history, the customer structure was improved and the quality was further improved;

2. The social popularity and utilization rate of the card have been further improved. Compared with the same period of last year and xx this year, the credit card consumption transaction volume increased significantly this month, and the proportion of peers increased on the basis of xx;

3. The competitive advantage of Express Huitong has been consolidated and improved, which has promoted the sustained and rapid development of the business, and the fee income has increased to the best level in the same period in history;

4. The transaction volume of agency business such as self-service equipment deposit and withdrawal increased by 10% compared with September.

5. Successfully complete various business indicators.