Strategic goal - to build Jinluo into the most comprehensively competitive enterprise in the meat industry within 3-5 years, and to upgrade Jinluo from a food-producing enterprise to a health food-producing, consumption-oriented and brand-shaping-oriented enterprise.

Management strategy--To realize a new breakthrough in marketing by intensifying the efforts in brand building; to realize the complementary advantages and comprehensive deployment of national resources by giving full play to the cost leadership that the enterprise already has.

Advertising positioning - professional, green, safe and healthy. Business philosophy - science and technology, so that vision into reality; strive for excellence, so that excellence becomes eternal.

Talent Philosophy--Use global human resources to do the business of Jinluo.

Quality concept--Quality is greater than heaven, control is based on conscience, five uniform sources, monitoring the whole process, standardization of terminals, and traceability of products.

Brand concept - brand is vitality.

Service concept - the first time, the first speed, heart service, line without end.