1, the official WeChat account needs attention to experience the service, but the applet does not.

2. The technical limitations of the official WeChat account lead to a general performance experience, but the applet will not have the problem of slow loading, and it is very smooth to use, with the same experience and performance as the APP.

3. Pushing leads to the loss of users, which is difficult to precipitate, while applet members are easy to use and do not disturb users.

4. The operation and maintenance cost of the official WeChat account is high. Once the applet is set up, it can be managed simply and conveniently.

5. Compared with the official WeChat account, the applet is more convenient for online and offline promotion. For example, the "distribute" applet is the main way to get customers offline.

Advantages of applets:

The applet has a special entrance.

A good difference between the applet and the official WeChat account is that the entrance is different. Applets have a special entrance in the discovery interface, through which users can find their used applets. The difference in the entrance shows that the positioning of the applet and WeChat official account is completely different.

The special entrance of the applet can greatly promote the development of the applet, and it is also fundamentally different from the official account of WeChat.

Search nearby applets

How to make more users understand and use applets is a problem that every enterprise is considering. Without knowing the official account information of WeChat, it is difficult for users to find the official account of WeChat. However, users can find the surrounding applets through nearby applets, which is not available in the official WeChat account.

Nearby applets can give applets more display space, making it easier for users to find nearby applets.

Applets can create shortcuts.

Android phone users can create shortcuts for applets, which means that users can directly access applets through the mobile phone desktop. It does not occupy the memory of the mobile phone, but it provides users with an experience not worse than APP, which is a very powerful function of the applet. Users can only use it on WeChat and cannot create shortcuts.

Android phone users can create shortcuts to applets, which is more convenient for users to use.

The applet is very different from the official WeChat account. Don't look at the applet from the perspective of WeChat official account. Understanding the differences between them is of great significance to enterprises. Paying attention to their similarities and differences and making good use of them are of great benefit to the development of enterprises.