Barber shop business plan (5 general articles)
Time flies, and our work has entered a new stage. For better work development in the future, write a plan and prepare for the next study! I believe everyone is worried about writing plans again, right? The following is the barber shop business plan (5 general articles) that I have compiled for you, for your reference, hoping to help friends in need.
Barber shop business plan 1
1. General situation of the industry
It has become the fourth largest consumption hotspot after housing, automobiles and tourism; The average growth rate of the industry is above 31%; Mainly self-employed, industry distribution, regional distribution, but local competition is fierce; The quality of industry practitioners is generally not high, and they are entering the era of knowledge capital economy; The beauty industry and plastic surgery have also begun to integrate with the international community.
(Shortcomings)
① Beauty cosmetics itself is an industry integrating production, sales and service. Moreover, in the song industry, service is dominant, and there are many problems in single beauty salons. Because there are no advantages in brand, management and publicity, the quality of employees is uneven, which is easy to infringe on consumers' rights
② Compared with chain stores in Europe and America, it accounts for 48%. The coverage rate of chain stores in China is only 2%
③ There is a big gap between the actual effect of joining many beauty bodies and the publicity effect. Some people may give up beauty and lose weight after trying a beauty and body-building method that is ineffective.
Market distribution of beauty industry There are currently about 1.72 million various beauty institutions in China, mainly concentrated in megacities, provincial capitals, prefecture-level cities and county-level cities
2. Industry characteristics
Internationalization, collectivization, marketization, maturity and industrialization
3. Industry development trend
(1) The first chemical era in the history of modern beauty and body development
Means: mainly peeling. The main effect of skin pulling cream: it is easy to be red, swollen, peeling and rebound. The second generation: natural plant era means: fruit and vegetable mask
Effect: fruit and vegetable beauty (large molecules, difficult to be absorbed by the skin, because the skin absorbs fat-soluble components, the effect is not obvious) The third generation: Chinese medicine, Chinese herbal medicine era means: Chinese herbal medicine mask-based
Effect: significant, but lack of maintenance. The fourth generation: high-tech era < Effect of active enzyme: focus on maintenance and repair. Fifth generation: Fragrance heat energy era
The main products are aromatic plant essential oils, and the projects are diversified, such as stone therapy, breast therapy, vinegar therapy, hydrotherapy, ice therapy, fire therapy, etc.
(2) High-end+chain operation (greater marketization, greater occupation rate and higher popularization rate). Most of the better weight-losing and body-building institutions developed in China in the future. Because of the unified management and operation of body chain stores, the cost of opening new stores will be reduced, which is conducive to expanding the market. Body chain operation is conducive to body advertising, because the promotion of the brand is equivalent to the promotion of all chain stores, with low advertising cost and great results. Chain operation is conducive to establishing a famous brand of beauty, and people have a high degree of trust in the model of chain operation, which can improve the customer loyalty of beauty and beauty.
IV. Industry Prospects and High Output Value
Experts predict that in the next five years, as the most competitive service industry in Germany, beauty liquid will leave investors with a space of 511 billion yuan per year, and the number of consumers will increase.
V. Description of the project, products and services
According to the feelings and experience accumulated in our daily life, although the scale of general cosmetics stores is still acceptable, most shop assistants only recommend customers to use their high-end products, and there is no specific solution to the problems of face and skin care with cosmetics or skin care products according to the customer's specificity, that is, everyone's skin type and outstanding problems; Moreover, the quality of shop assistants is generally not high, and there is no deep knowledge and understanding in beauty; Modern cosmetics are all chemical products, which contain certain heavy metals. Compared with pure natural or traditional Chinese medicine, they contain certain heavy metal components and have certain side effects on human body.
VI. Analysis of target customers
With the development of the market and the expansion of customer sources, the personal quality indicators such as gender and age of beauty and body-building consumers will become more and more diversified, and people of all genders, ages, occupations, incomes and educational levels may have different attitudes towards beauty and body-building and have different goals and needs. For women aged 21-25, our position is to maintain their skin to some extent. We will use methods without chemical components such as scented tea, diet therapy and Chinese medicine mask to better recuperate the body, so that women's skin can maintain a good foundation, and we will be equipped with professional beauticians to put forward more natural and non-irritating Chinese medicine recuperation or skin care products for different problems of customers.
VII. Business Model and Future Planning
Franchising is the core of beauty industry marketing, so as to achieve the purpose of integrating industry and market resources. However, most chain-type beauty cosmetics enterprises are actually not locked or locked, and the chain is just a cover. Few of them are truly successful and excellent. Therefore, designing the traditional franchise chain with a new attitude or way and endowing it with new connotation is a problem that the majority of beauty cosmetics franchise enterprises need to carefully examine and study. To achieve the effect of "winning by surprise", the pattern design should follow the "five high principles": high starting point, high quality, high specification, high enjoyment and high return.
VIII. Competitive advantages
(1) Traditional Chinese medicine cosmetology has its own characteristics in health care, cosmetology and treatment of capacitive skin diseases; The beauty of traditional Chinese medicine pays attention to the whole, and closely connects the face with viscera, meridians and qi and blood. The methods of oral administration and external application of traditional Chinese medicine, acupuncture, massage, qigong and diet therapy all reflect the view of seeking beauty in dispatching, which makes the essence smooth, simple, safe and reliable, and has a wide and lasting effect.
⑵ TCM cosmetology has a long history, and the essence of the rich practice period will provide effective natural medicines and natural methods for modern TCM cosmetology and world cosmetology
⑵TCM cosmetology is attached to TCM and develops with the development of TCM, so it has a solid theoretical foundation. Huangdi Neijing is the source of TCM theory, which also laid a theoretical foundation for the formation and development of TCM cosmetology. The development of basic and clinical disciplines of modern Chinese medicine has laid a foundation for the development of cosmetology of Chinese medicine. The aesthetic thoughts provided by China's extensive and profound culture also provide the foundation of aesthetic theory for TCM cosmetology.
(4) TCM cosmetology uses the idea of syndrome differentiation and treatment to treat diseases that damage beauty. Even external health care products that emphasize decoration, such as facial fat and oral fat, also reflect the characteristics of syndrome differentiation and treatment. For example, the face is dark and rough, and Chinese medicine believes that one of the reasons is common cold's invasion. Therefore, some cosmetics that moisten and whiten the face are equipped with wind-dispelling drugs such as Fangfeng and Angelica dahurica, which embodies the dialectical characteristics of the cause. Treatment based on syndrome differentiation makes the beauty of traditional Chinese medicine more targeted and effective.
IX. Market Analysis
As a first-tier city with developed economy in China, Shanghai's beauty and body-building industry is more mature than other cities, with a large number of consumer groups; During the winter vacation, several classmates and I made a statistical analysis of the information on the number of beauty and body-building clubs in Shanghai. The analysis data are as follows: (1) A barber shop business plan 2
, Project and company profile
Project name: xx Beauty Salon in xx County
Project address: No.89, Qinglin New Village, xx East Road, xx County
Project type: service industry
Main business scope: hairdressing, hair cutting, beauty service and sales of beauty products
xx Beauty Salon in xx County was founded on October 26th, 21th, and all licenses were handled on March 26th, 21th. Is a small enterprise engaged in hairdressing, hair cutting, beauty service and sales of beauty products. The enterprise is located in the center of population flow in xx county. The enterprise has complete facilities, real price, good sanitary conditions, professional technology and warm and thoughtful service.
II. Service introduction
Main business scope: hairdressing, hair cutting, beauty service
Concurrent business: sales of beauty products
We have hired a professional hairdresser who has been engaged in the hairdressing industry for more than five years. I am a professional beauty consultant who has been in the hairdressing industry for more than five years. Our enterprise has complete facilities, and has introduced professional brand hairdressing products from Chaocai and Shengweina, with our professional services and high-quality products.
Third, market analysis
1. At present, the consumption level of xx is on the same level as that of Guangzhou and Shanghai, and the beauty salon market is even more self-evident.
2. Because of the small population of xx, most young people go out to work, and people who work locally also like to spend money in Changsha, Zhuzhou.
3. Because this business has been profitable for a long time, at present, the medium and large hair salons in xx are booming, and our enterprise is located in Dongshan, where there are no medium and large hair salons at present.
4. Because many people are optimistic about the prospect of this industry, new hair salons are springing up, and the competition is becoming increasingly fierce, making the situation pressing.
4. Marketing plan
1. Hairdressing, haircut and beauty service.
2. Sales of beauty products.
3. Address: No.89, Qinglin New Village, East xx Road, xx County.
4. Promotion methods: advertising, introduction of acquaintances, word-of-mouth among guests, and regular promotion activities.
5. Business model
1. Haircutting warp mode
Rinse hair → Cut hair → Rinse hair → Blow dry hair → Cash register → Send guests off
2. Dye and perm hair business model Rinse hair → Cut hair → Set hair → Heat → Rinse hair → Blow dry hair → Cash register → Send guests off
6.
VII. Entrepreneurial team
Organizational form of enterprise personnel division: individual industrial and commercial households
General manager and finance: planning, setting goals, supervising and coordinating internal and external relations, cashier, bookkeeping, collecting money and managing cash
Store manager and hairdresser: strong ability in managing people and things in the whole store, cutting hair, dyeing and perming, high technology, earnest and conscientious.
hairdresser: Good haircut and perm dyeing skills, careful and responsible.
Hairdressing Assistant: serious, patient, neat and good image when shampooing and perm dyeing
Hairdressing Assistant: serious, patient and responsible when shampooing and perm dyeing
Hairdressing Assistant: serious, patient and good service attitude when shampooing and perm dyeing.
VIII. Feasibility analysis of investment benefit
Hairdressing and hairdressing industry is an industry with large one-time investment, high depreciation rate of goods, high technical level and good service. Generally, it is necessary to carry out a major product update, interior decoration, renovation and upgrading in the fourth year. Therefore, according to the four-year plan, we should fully estimate the market, do a good job in cost budget and risk control, strive to return to the capital in the first two years, make profits in the second two years and accumulate the funds needed for enterprise transformation and upgrading.
IX. Financing Scheme and Return
We have our own funds, and independently undertake the risks and management of the enterprise. At present, we want to improve and upgrade the facilities and decoration, and make it bigger and stronger. The budget needs 211,111 yuan, and we are eager to get the support of the government's small loans. According to the current good operating conditions, we will be able to repay the loan on time.
X. Enterprise Risk and Prevention
1. Risk: product quality and safety, health and safety, theft, etc.
2. Precautionary measures: do a good job in health and safety precautions, strictly control the purchase quality of products, install electronic cameras, do a good job in anti-theft measures for doors and windows, and warn the staff to be vigilant at all times.
XI. Description of enterprise development
xx county is in a county with high consumption, and hairdressing and beauty treatment is a lifelong pursuit for everyone. Our enterprise now has a certain experience in customer management and management, and has a relatively stable and excellent team. As long as we have a good grasp of the opportunity, treat customers seriously, enthusiastically and honestly, operate meticulously, improve the upgrading facilities and continuously improve the management level, xx Beauty Salon in xx county will surely. Barber shop business plan 3
1. Activity background
Youth is a young capital, and it has entered a turning point in society at university. There are teachers in the school who impart knowledge and cultivate students' internal personality accomplishment, but what about external performance? To this end, this barber shop will open in Yantai Engineering Vocational and Technical College. On the one hand, it can satisfy college students' pursuit of image, and then create a vibrant campus. On the other hand, it can also improve students' ability to start a business in school, and they can better enter the society, experience the society and adapt to the society.
second, market analysis
(1) market environment
this hairdressing shop is located in a school, with a small storefront, convenient for students and low consumption level, which is suitable for the consumption concept of most students. Yantai Engineering Vocational and Technical College * * * has more than 12,111 students, but there is only one barber shop in the school, but it is rarely open, and there are few near the school. < P > The price is also high, and the price of our shop is relatively low, so we set up one here, which has a unique market and less competitiveness.
(2) Advantages and Opportunities
Advantages:
1. Our shop is built in a pioneer park, where the environment is good and electricity is convenient.
2. Because students are supported to start their own businesses, there is no rent and the profit is high.
3. We have professional hairdressers and hairdressers, and the design concept is fashionable.
4. Compared with other stores, the price is low and the quality is high
5. Our store will serve the public on the principle of "high technology, new trend and good service".
6. The environment in our store is clean, and there are different internal collocations every day.
Opportunities:
1. College students have high aesthetic standards and high relative consumption
2. The school has no competitors and there are many students
3. Haircuts, perms and maintenance are relatively cheaper than those outside the school
(3). Disadvantages
1. Our floor space is small and it cannot accommodate many people.
2. Because our shop is on the fourth floor, it is not very convenient to use water and sanitary treatment.
(4), questionnaire survey
1, barbershop is far away, and haircut is more troublesome
2, college students pay attention to hairstyle
3, they can't take care of their hair, and their hair is seriously damaged
4, students want to have a unique hairstyle
5, the price is high, and the quality of haircut is not high
(5), summary < Understand the hairstyle that students need, and further improve their spiritual outlook.
III. Activity Plan
Modeling