Laohsiung Chicken's most stingy launch

Laohsiung Chicken, as a local restaurant brand, marketed itself on a national scale. Laohsiung Chicken made a big deal out of a small amount of money and gained widespread attention with a humble strategy launch. During the epidemic, it did the opposite. Open bank credit lines, hand-tearing pay cut letters to stabilize the military, is a model for my generation in the marketing world!

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Case time: March

Products involved: Laoxiang Chicken

Operating strategy: hand-tearing the joint letter event → 2020 strategy conference → flagship store upgraded + the main food video; as well as refinement to the chairman of the video of the core copy, the polishing of interesting content.

Marketing strategy: event marketing + contrast effect design to deepen brand impression and establish brand image.

*Answer Source Link:/p/163187744

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