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Milk tea store market risk and countermeasures
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Market Risks and Countermeasures for Opening a Milk Tea Shop
001 Professional Manager
Responding in a Timely Manner
Nowadays, the business of the Milk Tea Shops in the streets is relatively good, which seems to be a safer choice for entrepreneurs. But there are also a lot of milk tea store entrepreneurs said that in the process of opening their own need to bear a lot of risk, but after all, it is a small business, want to avoid the risk of bearing, but also not imagined in the big, entrepreneurs need to do a good job is to learn how to avoid in life. Of course, this issue can not be generalized, generally speaking entrepreneurs can be considered from four aspects. First, open a milk tea store first to deal with the market risk, open milk tea store risk and countermeasures are what, beverage market changes every day is not the same, milk tea market changes directly affect the profitability of milk tea store. This situation is a direct decision, may not be able to control the changes in the market, if this situation occurs, it must be many entrepreneurs do not want to see. But after all, belongs to the market risk, may be many entrepreneurs themselves can not be avoided, then we must start from the operational side, to understand the new trends in the milk tea industry, to help milk tea store to understand their own problems, in this case can deal with the market may bring many. Second, open a milk tea store to cope with the risk of raw materials, in recent years there are many entrepreneurs said, milk tea raw material prices are gradually rising, there are many people can not even cope with the price of each day different, raw material risk has always been a milk tea store, the more common and potentially dangerous. For entrepreneurs, in the choice of raw materials must start from the brand, in addition to the need to understand the current market price of raw materials, as well as the price of fluctuations in recent times, after the comparison of three can be selected three long-term supply, once a lack of some of the raw materials, the other can be made up in a timely manner, the raw materials are usually prepared to ensure that they can be used for about half a month, which is also able to avoid a lot of trouble. Third, open a milk tea store to cope with the risk of skills, milk tea store is not well run there are many factors, but the level of technology is not in place, will directly lead to the taste is not, this situation may be a lot of entrepreneurs are still holding a fluke, but in fact, this situation can not accumulate how many consumers, but also slowly lose the previous consumers. So before opening a store need to be more formal training, and to have a more correct knowledge of milk tea, skills need to be adjusted every once in a while, in the product problems should also do the appropriate public relations work, if you can pay attention to these aspects, then the problem can be well avoided, remind entrepreneurs should not be ignored. Fourth, open a milk tea store to deal with brand risk, each milk tea store almost all have their own brand, but often can hear a part of the brand may appear some negative news, then at this time it may affect their business of the whole store. This kind of risk does not seem to be able to avoid, but for entrepreneurs, must have a better mindset, at the same time to have the correct understanding of the error, to ensure that they can actively improve the business process. But no matter how to do is not as good as in advance to accumulate their own reputation, for entrepreneurs or to start from the product to avoid more problems.
2021-12-11
Service 1514
Threat analysis of opening a milk tea shop
Education Daredevil MC
Highly Praised Answerer
1, the risk of the environment We all know that the whole environment is not particularly good nowadays, the epidemic repeated, the impact of the physical store is still there, especially the first and second tier Large cities have epidemics in the case of physical stores are easily affected, but the impact of the three or four tier cities is actually not very large. In this case, we need to do a good job of epidemic prevention measures, as far as possible to consider opening stores in third and fourth-tier cities. 2, the risk of site selection Site selection on the success or failure of opening a milk tea store is very big, the location of the site is not good, the milk tea store is also very difficult to survive, so if you do not know how to select the site, you must not blindly go to find a store, try to find some professionals to help us select the site. For example, there are many franchises in the country's brand is certainly more experienced than the individual site selection. 3, the risk of capital Many people do not have a very clear perception of the full cost of opening a milk tea store, and even some of them think that tens of thousands of dollars can open a store, prepare a budget of tens of thousands of dollars, and wait until the latter part of the money, the situation is also there, want to open a store must be ready to prepare sufficient funds as a backing. It is recommended that we must carefully understand the opening of a milk tea store in the early stage of the approximate budget, do not just listen to what others say, try to calculate their own. 4, do not know the marketing plan There is no shortage of milk tea stores are inexperienced whites, although the technology and knowledge of cooking can be trained, as well as some of the management and operation and marketing will also be involved in, but specific to each store, or need to milk tea store owners! More thought, combined with the actual situation to do marketing activities. If they do not understand, but also do not know, the store is also very difficult to operate down. 5, inventory backlog risk of milk tea, many of the raw materials have a shelf life and storage methods and methods, we not only reasonable storage, but also need to consider the shelf life of raw materials, raw materials, try not to purchase too much at a time, not only the pressure of inventory, there is also pressure on the return of capital. Therefore, in the purchase of raw materials need to be combined with the daily sales data to order.6, store way Nowadays, milk tea store competition can be very fierce, self-employed store, although you can also open the store, but the operation is quite difficult, more difficult than joining the store, so it is recommended that we try to choose some low-risk way to open the store, such as choosing a good milk tea store to join the brand. Ai Xue Queen drink store 7, the stability of the team This is also very necessary to say, open milk tea store in many are doing business in partnership, if the partners can be stable, that is 1 +1 & gt; 2 effect, if the personality does not match, often contradictions, the store operation will also have a great impact. Secondly, the common phenomenon of many milk tea store is the high rate of employee turnover, in this case, the store operation is also very unfavorable, so in the pre-opening of the store it is recommended to consider whether to partner to open a store in the operation and management to avoid the phenomenon of a high rate of employee turnover.
2022-09-25
The number of people served 28701
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Product strategy of milk tea shop
Ali personnel manager
Good service attitude
Kisses, hello, product strategy of milk tea store). Raw materials: raw materials strictly good quality, select the original natural resources, to ensure that the taste of the authentic and authentic; grasp the appropriate proportion of milk, tea, water, it is the solution to the problem of selecting the material and the proportion of the ratios. (2) Variety of goods: wide coverage: pearl milk tea flavors are diverse, coconut milk tea, strawberry milk tea, taro milk tea, green apple milk tea, oolong milk tea, matcha milk tea, mandarin ducks milk tea, lemon milk tea and so on a number of series, catering to the tastes of each person, popular. In addition, in addition to milk tea, there are also fruit juices for sale. (3) Market positioning: affordable, ready-to-buy milk tea drinks. (4) Price: In terms of pricing strategy, the product's price is lower than or equal to that of its peers, which is in a passive state, and the pricing closely follows that of its peers. (5) Channels: Most of the chain store channel approach. And the milk tea store has been the way to chain operation. The main channel mode is: head office - chain stores - consumers. (6) Consumer: close to the target consumer group. Because most of the target consumers of Xiyuan milk tea store are college students, so its stores are mostly distributed in the vicinity of major colleges and universities, using the close connection between the colleges and universities, and constantly win more popularity by word of mouth. Thank you for your trust, the above is my reply, I hope it can help you,, I wish you a happy life.
2022-10-19
The number of people served is 725
When will the milk tea store be de-risked
The teacher answered the questions online
Responded promptly
Hello, it usually takes about 15 days to de-risk the milk tea shop
2022-01-22
The number of people served is 2197
Milk tea store market problem description and cause analysis
School sister Xiaofan'er
2022 Gaoxue Memorial
Hello, Xiaohan is now answering for you. [too happy] [too happy] answer answer: milk tea store market problem description and cause analysis 1, store positioning city center, commercial pedestrian street, large shopping malls and other busy areas, you can do high-end milk tea drink store schools, commercial districts, recreation centers with high traffic, it is more suitable for the mid-range milk tea store market, industrial zones, towns and other places with a lower level of consumption, it is suitable to open a low-end milk tea store what kind of Lot decided to open what kind of store, if you go to the city center or commercial pedestrian street to open a low-end milk tea store, want to rely on people to go to the volume to make a living, it is simply self-seeking death, sooner or later will be high store rent pressure death. 2, product positioning location and then good, affordable, these are false, only the real taste to retain the majority of consumers, the taste of good and bad directly affects the customer choice whether to visit your store again. The taste of milk tea is 70% dependent on raw materials, so we must strictly control the quality of raw materials.
2022-10-19
Services 2133
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